The portable MBA in marketing: complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
2011
|
| Ausgabe: | 2. ed., [Nachdr.] |
| Schriftenreihe: | The portable MBA series
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 475 - 477 |
| Beschreibung: | XIV, 497 S. |
| ISBN: | 9780471193678 0471193674 |
Internformat
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| 245 | 1 | 0 | |a The portable MBA in marketing |b complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies |c Charles D. Schewe ; Alexander Watson Hiam |
| 250 | |a 2. ed., [Nachdr.] | ||
| 264 | 1 | |a New York [u.a.] |b Wiley |c 2011 | |
| 300 | |a XIV, 497 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 490 | 0 | |a The portable MBA series | |
| 500 | |a Literaturverz. S. 475 - 477 | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Schewe, Charles D. |
| author_GND | (DE-588)112829309 |
| author_facet | Schewe, Charles D. |
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| author_sort | Schewe, Charles D. |
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| building | Verbundindex |
| bvnumber | BV039529376 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)750840919 (DE-599)BVBBV039529376 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., [Nachdr.] |
| format | Book |
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| id | DE-604.BV039529376 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:05:35Z |
| institution | BVB |
| isbn | 9780471193678 0471193674 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024381686 |
| oclc_num | 750840919 |
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| owner | DE-573 |
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| physical | XIV, 497 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| series2 | The portable MBA series |
| spelling | Schewe, Charles D. Verfasser aut The portable MBA in marketing complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies Charles D. Schewe ; Alexander Watson Hiam 2. ed., [Nachdr.] New York [u.a.] Wiley 2011 XIV, 497 S. txt rdacontent n rdamedia nc rdacarrier The portable MBA series Literaturverz. S. 475 - 477 Marketing - Gestion Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 Hiam, Alexander 1957- Sonstige (DE-588)112829309 oth |
| spellingShingle | Schewe, Charles D. The portable MBA in marketing complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies Marketing - Gestion Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 |
| title | The portable MBA in marketing complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies |
| title_auth | The portable MBA in marketing complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies |
| title_exact_search | The portable MBA in marketing complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies |
| title_full | The portable MBA in marketing complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies Charles D. Schewe ; Alexander Watson Hiam |
| title_fullStr | The portable MBA in marketing complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies Charles D. Schewe ; Alexander Watson Hiam |
| title_full_unstemmed | The portable MBA in marketing complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies Charles D. Schewe ; Alexander Watson Hiam |
| title_short | The portable MBA in marketing |
| title_sort | the portable mba in marketing complete coverage of what leading business schools teach in marketing provides essential knowledge to compete globally improve customer loyalty and utilize the latest technologies |
| title_sub | complete coverage of what leading business schools teach in marketing ; provides essential knowledge to compete globally, improve customer loyalty , and utilize the latest technologies |
| topic | Marketing - Gestion Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing Management Management Marketing |
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