Guerilla Marketing des 21. Jahrhunderts: clever werben mit jedem Budget
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt am Main [u.a.]
Campus
2011
|
| Ausgabe: | 2. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. 416 - 433 |
| Beschreibung: | 439 S. 228 mm x 152 mm |
| ISBN: | 9783593395494 3593395495 |
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Datensatz im Suchindex
| _version_ | 1805144990643388416 |
|---|---|
| adam_text |
Titel: Guerilla Marketing des 21. Jahrhunderts
Autor: Levinson, Jay Conrad
Jahr: 2011
Inhalt
Einleitung. 9
Teill
Der Guerilla Marketing-Ansatz. 13
1 Modernes Guerilla Marketing - Was heißt das? . 15
2 Wer braucht Guerilla Marketing? . 24
3 Die 16 großen Geheimnisse des Guerilla Marketings . 36
4 Die Entwicklung des Guerilla Marketing-Plans. 53
5 Kreativ werben. 67
6 Sichere Marketingmethoden . 78
7 Die Kunst der Sparsamkeit. 95
8 Marktforschung: Ausgangspunkt der Guerilla
Marketing-Kampagne . 109
Teil II
Marketing mit individuellen Medien. 121
9 Fakten über Marketing mit individuellen Medien . 123
Teil III
Massenmedien-Marketing . 197
10 Massenmedien-Marketing im Guerilla-Stil . 199
Inhaltsverzeichnis I 7
Teil IV
Marketing-Spezialitäten . 259
11 Marketing mit E-Medien . 261
12 Infomedien-Marketing. 306
13 Der Mensch als Marketingmedium . 325
14 Indirektes Marketing . 344
TeilV
Das Wesen des Guerillas . 371
15 Was braucht die Guerilla-Firma? . 373
16 Die innere Einstellung . 392
17 Die Psychologie des Guerilla Marketings. 402
Die 200 Waffen des Guerilla Marketings. 408
Danksagung . 413
Literatur. 416
Register. 434
8 I Guerilla Marketing des 21. Jahrhunderts |
| any_adam_object | 1 |
| author | Levinson, Jay Conrad 1933-2013 |
| author_GND | (DE-588)12248200X |
| author_facet | Levinson, Jay Conrad 1933-2013 |
| author_role | aut |
| author_sort | Levinson, Jay Conrad 1933-2013 |
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| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Book |
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| spelling | Levinson, Jay Conrad 1933-2013 Verfasser (DE-588)12248200X aut Guerilla Marketing des 21. Jahrhunderts clever werben mit jedem Budget Jay Conrad Levinson 2. Aufl. Frankfurt am Main [u.a.] Campus 2011 439 S. 228 mm x 152 mm txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 416 - 433 Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Guerilla Marketing (DE-588)7614005-2 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Angriffsstrategie (DE-588)4391587-5 gnd rswk-swf Guerilla Marketing (DE-588)7614005-2 s Marketing (DE-588)4037589-4 s DE-604 Strategisches Management (DE-588)4124261-0 s Klein- und Mittelbetrieb (DE-588)4031031-0 s 1\p DE-604 Angriffsstrategie (DE-588)4391587-5 s 2\p DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3819554&prov=M&dok_var=1&dok_ext=htm Inhaltstext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024378099&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Levinson, Jay Conrad 1933-2013 Guerilla Marketing des 21. Jahrhunderts clever werben mit jedem Budget Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Guerilla Marketing (DE-588)7614005-2 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Angriffsstrategie (DE-588)4391587-5 gnd |
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| title | Guerilla Marketing des 21. Jahrhunderts clever werben mit jedem Budget |
| title_auth | Guerilla Marketing des 21. Jahrhunderts clever werben mit jedem Budget |
| title_exact_search | Guerilla Marketing des 21. Jahrhunderts clever werben mit jedem Budget |
| title_full | Guerilla Marketing des 21. Jahrhunderts clever werben mit jedem Budget Jay Conrad Levinson |
| title_fullStr | Guerilla Marketing des 21. Jahrhunderts clever werben mit jedem Budget Jay Conrad Levinson |
| title_full_unstemmed | Guerilla Marketing des 21. Jahrhunderts clever werben mit jedem Budget Jay Conrad Levinson |
| title_short | Guerilla Marketing des 21. Jahrhunderts |
| title_sort | guerilla marketing des 21 jahrhunderts clever werben mit jedem budget |
| title_sub | clever werben mit jedem Budget |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Guerilla Marketing (DE-588)7614005-2 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Angriffsstrategie (DE-588)4391587-5 gnd |
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