APA-Zitierstil (7. Ausg.)

Caples, J. (1997). Tested advertising methods (5. ed., rev. and enl.). Pearson.

Chicago-Zitierstil (17. Ausg.)

Caples, John. Tested Advertising Methods. 5. ed., rev. and enl. Upper Saddle River, N.J: Pearson, 1997.

MLA-Zitierstil (9. Ausg.)

Caples, John. Tested Advertising Methods. 5. ed., rev. and enl. Pearson, 1997.