Tested advertising methods:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
Pearson
1997
|
| Ausgabe: | 5. ed., rev. and enl. |
| Schriftenreihe: | Prentice Hall business classics
|
| Schlagworte: | |
| Beschreibung: | Series from jacket. -- Includes index. |
| Beschreibung: | XXVI, 278 S. Ill. |
| ISBN: | 013244609X 0130957011 9780130957016 |
Internformat
MARC
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Caples, John |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Tested advertising methods |c John Caples ; revised by Fred E. Hahn |
| 250 | |a 5. ed., rev. and enl. | ||
| 264 | 1 | |a Upper Saddle River, N.J. |b Pearson |c 1997 | |
| 300 | |a XXVI, 278 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Prentice Hall business classics | |
| 500 | |a Series from jacket. -- Includes index. | ||
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbestrategie |0 (DE-588)4133682-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hahn, Fred E. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024372323 | ||
Datensatz im Suchindex
| _version_ | 1804148327280803840 |
|---|---|
| any_adam_object | |
| author | Caples, John |
| author_facet | Caples, John |
| author_role | aut |
| author_sort | Caples, John |
| author_variant | j c jc |
| building | Verbundindex |
| bvnumber | BV039519811 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)750775788 (DE-599)BVBBV039519811 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., rev. and enl. |
| format | Book |
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| id | DE-604.BV039519811 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:05:22Z |
| institution | BVB |
| isbn | 013244609X 0130957011 9780130957016 |
| language | English |
| lccn | 96047752 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024372323 |
| oclc_num | 750775788 |
| open_access_boolean | |
| owner | DE-573 |
| owner_facet | DE-573 |
| physical | XXVI, 278 S. Ill. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Pearson |
| record_format | marc |
| series2 | Prentice Hall business classics |
| spelling | Caples, John Verfasser aut Tested advertising methods John Caples ; revised by Fred E. Hahn 5. ed., rev. and enl. Upper Saddle River, N.J. Pearson 1997 XXVI, 278 S. Ill. txt rdacontent n rdamedia nc rdacarrier Prentice Hall business classics Series from jacket. -- Includes index. Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbestrategie (DE-588)4133682-3 s DE-604 Hahn, Fred E. Sonstige oth |
| spellingShingle | Caples, John Tested advertising methods Werbestrategie (DE-588)4133682-3 gnd |
| subject_GND | (DE-588)4133682-3 |
| title | Tested advertising methods |
| title_auth | Tested advertising methods |
| title_exact_search | Tested advertising methods |
| title_full | Tested advertising methods John Caples ; revised by Fred E. Hahn |
| title_fullStr | Tested advertising methods John Caples ; revised by Fred E. Hahn |
| title_full_unstemmed | Tested advertising methods John Caples ; revised by Fred E. Hahn |
| title_short | Tested advertising methods |
| title_sort | tested advertising methods |
| topic | Werbestrategie (DE-588)4133682-3 gnd |
| topic_facet | Werbestrategie |
| work_keys_str_mv | AT caplesjohn testedadvertisingmethods AT hahnfrede testedadvertisingmethods |