The 30 day MBA in international business: [your fast track guide to business success]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2011
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index Introduction to international business -- The international business environment -- Global business strategy -- International marketing strategy -- Finance and accounting -- Managing the international organization -- Human resource management -- Selecting and maintaining global strategic partners -- Ethics and social responsibility in the global marketplace -- Entrepreneurship -- Preparing the international business growth plan budget -- The core |
| Beschreibung: | VII, 300 S. graph. Darst. |
| ISBN: | 9780749462130 |
Internformat
MARC
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| 245 | 1 | 0 | |a The 30 day MBA in international business |b [your fast track guide to business success] |c Colin Barrow |
| 246 | 1 | 3 | |a The thirty day MBA in international business |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2011 | |
| 300 | |a VII, 300 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a Introduction to international business -- The international business environment -- Global business strategy -- International marketing strategy -- Finance and accounting -- Managing the international organization -- Human resource management -- Selecting and maintaining global strategic partners -- Ethics and social responsibility in the global marketplace -- Entrepreneurship -- Preparing the international business growth plan budget -- The core | ||
| 650 | 4 | |a International business enterprises / Study and teaching | |
| 650 | 4 | |a Personnel management | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Master of business administration degree | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-6214-7 |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-024354905 | ||
Datensatz im Suchindex
| _version_ | 1804148300383780864 |
|---|---|
| adam_text | Titel: The 30 day MBA in international business
Autor: Barrow, Colin
Jahr: 2011
CONTENTS
List of figures viii
List of tables ix
Introduction l
01 Introduction to international business 10
A brief history of the instruments of international business 12
Why and how businesses become international 17
International trade theory - an A to P 19
The economic, social and enterprise effects of international
business 28
Risks 35
02 The international business environment 36
Political systems 38
Economic systems 39
Technological effects 46
Environmental factors 47
Legal 51
03 Global business strategy 58
Devising strategy - the overview 60
Cost leadership 62
Differentiation 64
Focus 65
Industry analysis 68
Segmenting markets 73
Branding 78
Market research 81
04 International marketing strategy 87
The marketing mix 88
Products and services 91
Advertising and promotion 100
Selling 105
Pricing strategy 105
Place 110
Channel structures 111
Marketing in the Internet era 116
Finance and accounting 126
Accounting 127
Sources of funds 133
Stock markets 140
Foreign Direct Investment (FDI) incentives 142
Taxing international enterprises 145
Foreign exchange 147
06 Managing the international organization 150
International business strategy vs structure, people and systems 151
Structures - the options 152
Line and staff organization 154
Strategic Business Unit (SBU) 157
Succession planning 158
Teams 158
The board of directors 162
Managing change - why change is necessary 164
Outsourcing 164
07 Human resource management 166
Culture 167
Recruitment and selection 170
Expatriates 174
Hiring people 177
Compensation strategies 182
Appraisals 183
Development 185
Labour relations, practices and law 187
08 Selecting and maintaining global strategic partners 189
Going on the acquisition trail 193
Valuing a target 196
Limit the risks 201
Manage the acquisition/venture relationship 201
09 Ethics and social responsibility in the global
marketplace 204
Ethics and social responsibility defined 205
Corruption - the international perspective 208
Owners vs directors: the start of the ethical tug of war 209
Understanding stakeholders 211
Implementing ethical and responsible strategies 215
Whistleblowers - an ethical longstop 216
Does being ethical pay off? 217
10 Entrepreneurship 219
The global entrepreneurship environment 220
Why entrepreneurship matters 221
Creative Destruction and the innovative spur 221
Who makes a good entrepreneur? 222
Entrepreneurial categories 224
Entrepreneurship in practice 228
Business incubators 229
11 Preparing the international business growth plan
budget 232
Leadership - setting international goals and objectives 233
Shaping business growth - tools and techniques 236
International business plans 241
Budgets and variances 245
12 The core 249
Understanding and interpreting key accounting reports 250
Fundamental conventions 260
Analysing accounts 265
Organizational behaviour 270
Managing change 275
Statistics and decision-making tools 279
Forecasting 284
Surveys and sample size 287
Index 289
|
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| dewey-full | 658.049 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:04:57Z |
| institution | BVB |
| isbn | 9780749462130 |
| language | English |
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| spelling | Barrow, Colin Verfasser (DE-588)123671493 aut The 30 day MBA in international business [your fast track guide to business success] Colin Barrow The thirty day MBA in international business 1. ed. London [u.a.] Kogan Page 2011 VII, 300 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Introduction to international business -- The international business environment -- Global business strategy -- International marketing strategy -- Finance and accounting -- Managing the international organization -- Human resource management -- Selecting and maintaining global strategic partners -- Ethics and social responsibility in the global marketplace -- Entrepreneurship -- Preparing the international business growth plan budget -- The core International business enterprises / Study and teaching Personnel management Industrial management Master of business administration degree Multinationales Unternehmen Erscheint auch als Online-Ausgabe 978-0-7494-6214-7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024354905&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barrow, Colin The 30 day MBA in international business [your fast track guide to business success] International business enterprises / Study and teaching Personnel management Industrial management Master of business administration degree Multinationales Unternehmen |
| title | The 30 day MBA in international business [your fast track guide to business success] |
| title_alt | The thirty day MBA in international business |
| title_auth | The 30 day MBA in international business [your fast track guide to business success] |
| title_exact_search | The 30 day MBA in international business [your fast track guide to business success] |
| title_full | The 30 day MBA in international business [your fast track guide to business success] Colin Barrow |
| title_fullStr | The 30 day MBA in international business [your fast track guide to business success] Colin Barrow |
| title_full_unstemmed | The 30 day MBA in international business [your fast track guide to business success] Colin Barrow |
| title_short | The 30 day MBA in international business |
| title_sort | the 30 day mba in international business your fast track guide to business success |
| title_sub | [your fast track guide to business success] |
| topic | International business enterprises / Study and teaching Personnel management Industrial management Master of business administration degree Multinationales Unternehmen |
| topic_facet | International business enterprises / Study and teaching Personnel management Industrial management Master of business administration degree Multinationales Unternehmen |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024354905&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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