Media and internet management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 574 S. Ill., graph. Darst. |
| ISBN: | 9783834930101 3834930105 |
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Datensatz im Suchindex
| _version_ | 1804148026837565440 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
PREFACE V
CHAPTER 1: FOUNDATIONS OF MEDIA MANAGEMENT 1
1 INTRODUCTION 3
1.1 STRUCTURE OF THE TEXTBOOK 4
1.2 THEORETICAL AND TERMINOLOGICAL CONTEXT 5
1.2.1 MEDIA AND INTERNET MANAGEMENT AS A BUSINESS ADMINISTRATION
DISCIPLINE 5
1.2.2 DEVELOPMENT OF MEDIA MANAGEMENT & MEDIA ECONOMICS 6 1.2.3
DEFINITION OF MEDIA AND INTERNET MANAGEMENT 12
1.3 ECONOMIC SIGNIFICANCE OF THE MEDIA 16
1.4 DEVELOPMENT OF MEDIA AND COMMUNICATION APPLICATIONS 20
2 CHARACTERISTICS OF THE MEDIA MARKETS 28
2.1 MEDIA MARKET DEFINITION 28
2.2 MULTIDIMENSIONAL COMPETITION 31
2.3 PRODUCT SPECIFICATIONS 32
2.4 MARKET STRUCTURE 38
3 MEDIA AND INTERNET MANAGEMENT IN THE DIGITAL AGE 43
3.1 CHANGE IN THE MEDIA USAGE PATTERN 43
3.2 CHANGE IN THE ADVERTISING MARKETS 46
3.3 MEDIA COMPETITION AND CONVERGENCE 48
3.4 ENVIRONMENTAL CHANGES AND DYNAMICS IN THE MEDIA SECTOR 54
4 SERVICE SYSTEM 59
4.1 VALUE CREATION IN MEDIA ENTERPRISES 60
4.2 CORE ASSETS AND CORE COMPETENCIES 62
4.2.1 ANALYSIS OF CORE ASSETS AND CORE COMPETENCIES IN MEDIA ENTERPRISES
63
4.2.2 MANAGEMENT OF CORE ASSETS AND CORE COMPETENCIES IN MEDIA
ENTERPRISES 67
4.3 BUSINESS MODELS AND TYPES OF BUSINESS 68
VII
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1012961559
DIGITALISIERT DURCH
IMAGE 2
CONTENTS
5 FUNCTIONS OF MEDIA A ND INTERNET M A N A G E M E NT 78
5.1 STRATEGIC M A N A G E M E NT 78
5.1.1 STRATEGIC DEVELOPMENT 78
5.1.2 STRATEGY OPTIONS 81
5.2 PROCUREMENT M A N A G E M E NT 84
5.2.1 INFLUENCING FACTORS 84
5.2.2 PROCUREMENT STRATEGIES 87
5.3 PRODUCTION M A N A G E M E NT 88
5.3.1 INFLUENCING FACTORS 88
5.3.2 PRODUCTION STRATEGIES 90
5.4 MARKETING 92
5.4.1 PRODUCT A ND P R O G R AM POLICY 95
5.4.2 PRICE POLICY 100
5.4.3 DISTRIBUTION POLICY 101
5.4.4 COMMUNICATION POLICY 103
5.5 ORGANIZATIONAL M A N A G E M E NT 105
5.5.1 ORGANIZATIONAL DIFFERENTIATION 106
5.5.2 ORGANIZATIONAL INTEGRATION 109
C H A P T ER 2: N E W S P A P ER A ND M A G A Z I NE M A N A G E M E NT
115
1 INTRODUCTION 117
2 MARKET STRUCTURE A ND MARKET BEHAVIOR 117
2.1 STRUCTURE OF THE N E W S P A P ER AND MAGAZINE MARKETS 117
2.2 INTERACTIONS OF MARKET PARTICIPANTS 123
2.3 TECHNOLOGICAL A ND REGULATIVE ENVIRONMENT 124
2.4 MEDIA USAGE PATTERN OF THE READERS 126
2.5 DEVELOPMENT PROSPECTS IN THE N E W S P A P ER A ND MAGAZINE SECTOR
128
3 SERVICE SYSTEM 130
3.1 RANGE OF SERVICES 131
3.2 VALUE CREATION STRUCTURES 133
3.3 CORE ASSETS AND CORE COMPETENCIES 135
3.4 BUSINESS MODELS 135
4 FUNCTIONS OF THE N E W S P A P ER A ND MAGAZINE M A N A G E M E NT 142
4.1 STRATEGIC M A N A G E M E NT 142
4.2 PROCUREMENT M A N A G E M E NT 143
VIII
IMAGE 3
CONTENTS
4.3 PRODUCTION MANAGEMENT 145
4.4 MARKETING 148
5 CRAIGSLIST CASE STUDY 155
CHAPTER 3: BOOK MANAGEMENT 161
1 INTRODUCTION 163
2 MARKET STRUCTURE AND MARKET BEHAVIOR 163
2.1 STRUCTURE OF THE BOOK MARKETS 163
2.2 INTERACTIONS OF MARKET PARTICIPANTS 166
2.3 TECHNOLOGICAL ENVIRONMENT 168
2.4 MEDIA USAGE PATTERN OF THE READERS 168
2.5 DEVELOPMENT PROSPECTS IN THE BOOK INDUSTRY 170
3 SERVICE SYSTEM 172
3.1 RANGE OF SERVICES 172
3.2 VALUE-CREATION STRUCTURES 173
3.3 CORE ASSETS AND CORE COMPETENCIES 175
3.4 BUSINESS MODELS 176
4 FUNCTIONS OF THE BOOK MANAGEMENT 181
4.1 STRATEGIC MANAGEMENT 181
4.2 PROCUREMENT MANAGEMENT 182
4.3 PRODUCTION MANAGEMENT 185
4.4 MARKETING 187
5 KNOPF DOUBLEDAY PUBLISHING CASE STUDY 192
CHAPTER 4: MOVIE MANAGEMENT 197
1 INTRODUCTION 199
2 MARKET STRUCTURE AND BEHAVIOR 199
2.1 MARKET STRUCTURE 200
2.2 INTERACTIONS OF MARKET PARTICIPATIONS 208
2.3 TECHNOLOGICAL ENVIRONMENT 210
IX
IMAGE 4
CONTENTS
2.4 MEDIA USAGE PATTERN OF MOVIE CONSUMER 212
2.5 DEVELOPMENT PROSPECTS IN THE MOVIE INDUSTRY 213
3 SERVICE SYSTEM 214
3.1 RANGE OF SERVICES 214
3.2 VALUE-CREATION STRUCTURES 216
3.3 CORE ASSETS AND CORE COMPETENCIES 217
3.4 BUSINESS MODELS 218
4 FUNCTIONS OF THE MOVIE MANAGEMENT 222
4.1 STRATEGIC MANAGEMENT 222
4.2 PROCUREMENT MANAGEMENT 225
4.3 PRODUCTION MANAGEMENT 228
4.4 MARKETING 231
5 FOX FILMED ENTERTAINMENT - THE BLOCKBUSTER AVATAR CASE STUDY 237
CHAPTER 5: TV MANAGEMENT 245
1 INTRODUCTION 247
2 MARKET STRUCTURE AND MARKET BEHAVIOR 247
2.1 STRUCTURE OF THE TV MARKETS 248
2.2 INTERACTIONS OF MARKET PARTICIPANTS 260
2.3 TECHNOLOGICAL ENVIRONMENT 262
2.4 MEDIA USAGE PATTERN OF THE TV RECIPIENTS 263
2.5 DEVELOPMENT PROSPECTS IN THE TV INDUSTRY 266
3 SERVICE SYSTEM 270
3.1 RANGE OF SERVICES 270
3.2 VALUE CREATION STRUCTURES 273
3.3 CORE ASSETS AND CORE COMPETENCIES 274
3.4 BUSINESS MODELS 275
4 FUNCTIONS OF THE TV MANAGEMENT 280
4.1 STRATEGIC MANAGEMENT 280
4.2 PROCUREMENT MANAGEMENT 282
4.3 PRODUCTION MANAGEMENT 286
4.4 MARKETING 289
5 HULU CASE STUDY 296
IMAGE 5
CONTENTS
CHAPTER 6: RADIO MANAGEMENT 303
1 INTRODUCTION 305
2 MARKET STRUCTURE AND MARKET BEHAVIOR 306
2.1 STRUCTURE OF THE RADIO MARKETS 306
2.2 INTERACTIONS OF MARKET PARTICIPANTS 310
2.3 TECHNOLOGICAL ENVIRONMENT 312
2.4 MEDIA USAGE PATTERN OF THE RADIO AUDIENCES 314
2.5 DEVELOPMENT PROSPECTS IN THE RADIO SECTOR 316
3 SERVICE SYSTEM 319
3.1 RANGE OF SERVICES 319
3.2 VALUE CREATION STRUCTURES 320
3.3 CORE ASSETS AND CORE COMPETENCIES 321
3.4 BUSINESS MODELS 322
4 FUNCTIONS OF THE RADIO MANAGEMENT 325
4.1 STRATEGIC MANAGEMENT 325
4.2 PROCUREMENT MANAGEMENT 326
4.3 PRODUCTION MANAGEMENT 327
4.4 MARKETING 329
5 LAST.FM CASE STUDY 336
CHAPTER 7: MUSIC MANAGEMENT 341
1 INTRODUCTION 343
2 MARKET STRUCTURE AND MARKET BEHAVIOR 343
2.1 STRUCTURE OF THE MUSIC MARKETS 344
2.2 INTERACTIONS OF MARKET PARTICIPANTS 348
2.3 TECHNOLOGICAL AND REGULATIVE ENVIRONMENT 349
2.4 MEDIA USAGE PATTERN OF THE MUSIC AUDIENCE 352
2.5 DEVELOPMENT PROSPECTS IN THE MUSIC SECTOR 353
3 SERVICE SYSTEM 355
3.1 RANGE OF SERVICES 356
3.2 VALUE CREATION STRUCTURES 359
3.3 CORE ASSETS AND CORE COMPETENCIES 360
3.4 BUSINESS MODELS 361
XI
IMAGE 6
CONTENTS
4 FUNCTIONS OF THE MUSIC MANAGEMENT 366
4.1 STRATEGIC MANAGEMENT 366
4.2 PROCUREMENT MANAGEMENT 367
4.3 PRODUCTION MANAGEMENT 370
4.4 MARKETING 373
5 ITUNES CASE STUDY 377
CHAPTER 8: VIDEO AND COMPUTER GAME MANAGEMENT 383
1 INTRODUCTION 385
2 MARKET STRUCTURE AND MARKET BEHAVIOR 386
2.1 STRUCTURE OF THE VIDEO AND COMPUTER GAMES MARKETS 387
2.2 INTERACTIONS OF MARKET PARTICIPANTS 397
2.3 TECHNOLOGICAL ENVIRONMENT 398
2.4 USAGE PATTERN OF VIDEO AND COMPUTER GAMERS 399
2.5 DEVELOPMENT PROSPECTS IN THE VIDEO AND COMPUTER GAME SECTOR 402
3 SERVICE SYSTEM 403
3.1 RANGE OF SERVICES 403
3.2 VALUE-CREATION STRUCTURES 405
3.3 CORE ASSETS AND CORE COMPETENCIES 408
3.4 BUSINESS MODELS 409
4 FUNCTIONS OF THE VIDEO AND COMPUTER GAME MANAGEMENT 414
4.1 STRATEGIC MANAGEMENT 415
4.2 PROCUREMENT MANAGEMENT 417
4.3 PRODUCTION MANAGEMENT 418
4.4 MARKETING 420
5 WII CASE STUDY 423
XII
IMAGE 7
CONTENTS
CHAPTER 9: INTERNET MANAGEMENT 427
1 INTRODUCTION 429
2 MARKET STRUCTURE AND MARKET BEHAVIOR 429
2.1 STRUCTURE OF THE INTERNET MARKETS 429
2.2 INTERACTIONS OF MARKET PARTICIPANTS 435
2.3 TECHNOLOGICAL ENVIRONMENT 437
2.4 MEDIA USAGE HABITS OF THE INTERNET USER 439
2.5 DEVELOPMENT PROSPECTS IN THE INTERNET SECTOR 440
3 SERVICE SYSTEM 441
3.1 RANGE OF SERVICES 442
3.2 VALUE-CREATION STRUCTURES 443
3.3 CORE ASSETS AND CORE COMPETENCIES 444
3.4 BUSINESS MODELS 445
4 FUNCTIONS OF THE INTERNET MANAGEMENT 464
4.1 STRATEGIC MANAGEMENT 465
4.2 PROCUREMENT MANAGEMENT 467
4.3 PRODUCTION MANAGEMENT 469
4.4 MARKETING 471
5 MYSPACE CASE STUDY 475
CHAPTER 10: INTERNATIONAL MEDIA MANAGEMENT 483
1 INTRODUCTION 485
1.1 DEFINITION AND CHARACTERISTICS OF INTERNATIONAL MEDIA MANAGEMENT 485
1.2 SPECIFICS OF INTERNATIONAL MEDIA MANAGEMENT 486
2 INTERNATIONALIZATION STRATEGIES OF MEDIA COMPANIES 488
2.1 MARKET ENTRY AND MARKET CULTIVATION STRATEGIES 489
2.2 TARGET MARKET STRATEGIES 496
2.3 TIMING STRATEGIES 501
3 SECTIONS OF INTERNATIONAL MEDIA MANAGEMENT 505
3.1 PROCUREMENT MANAGEMENT OF INTERNATIONAL MEDIA COMPANIES 505 3.2
PRODUCTION MANAGEMENT OF INTERNATIONAL MEDIA COMPANIES 506 3.3 MARKETING
MANAGEMENT OF INTERNATIONAL MEDIA COMPANIES 508
4 NEWS CORPORATION CASE STUDY 512
XIII
IMAGE 8
CONTENTS
CHAPTER 11: INTEGRATED MEDIA CONGLOMERATES AND CROSS-MEDIA 517
1 INTRODUCTION 519
2 CAUSES AND CATALYSTS OF INTEGRATED CORPORATE STRUCTURES AND
CROSS-MEDIA 519 2.1 CAUSES AND CATALYSTS RELATED TO MARKETING STRATEGIES
520
2.2 CAUSES AND CATALYSTS RELATED TO BUSINESS STRATEGY 524
3 INTEGRATED VALUE-ADDED STRUCTURES AND BUSINESS MODELS 526
3.1 DIMENSIONS OF INTEGRATION STRATEGIES 526
3.2 CHARACTERISTICS OF INTEGRATION STRATEGIES 527
3.2.1 INTEGRATION AT THE VALUE-ADDED LEVEL 527
3.2.2 INTEGRATION AT THE BUSINESS MODEL LEVEL 531
3.3 TIME WARNER CASE STUDY 532
3.4 EVALUATION OF INTEGRATION STRATEGIES 534
4 DEVELOPMENT PROSPECTS 535
REFERENCES 539
INDEX 567
XIV
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:00:36Z |
| institution | BVB |
| isbn | 9783834930101 3834930105 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024192397 |
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| physical | XIV, 574 S. Ill., graph. Darst. |
| publishDate | 2011 |
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| spellingShingle | Wirtz, Bernd W. 1964- Media and internet management Management (DE-588)4037278-9 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4129410-5 |
| title | Media and internet management |
| title_auth | Media and internet management |
| title_exact_search | Media and internet management |
| title_full | Media and internet management Bernd W. Wirtz |
| title_fullStr | Media and internet management Bernd W. Wirtz |
| title_full_unstemmed | Media and internet management Bernd W. Wirtz |
| title_short | Media and internet management |
| title_sort | media and internet management |
| topic | Management (DE-588)4037278-9 gnd Medienwirtschaft (DE-588)4129410-5 gnd |
| topic_facet | Management Medienwirtschaft |
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