Marketing-Einführung: Grundlagen - Überblick - Beispiele
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2011
|
| Ausgabe: | 5., überarb. Aufl. |
| Schriftenreihe: | Lehrbuch
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | X, 322 S. graph. Darst. |
| ISBN: | 9783834930446 383493044X |
Internformat
MARC
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| 003 | DE-604 | ||
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| 020 | |a 383493044X |9 3-8349-3044-X | ||
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| 100 | 1 | |a Kuß, Alfred |d 1947- |e Verfasser |0 (DE-588)122732367 |4 aut | |
| 245 | 1 | 0 | |a Marketing-Einführung |b Grundlagen - Überblick - Beispiele |c Alfred Kuß ; Michael Kleinaltenkamp |
| 250 | |a 5., überarb. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 2011 | |
| 300 | |a X, 322 S. |b graph. Darst. | ||
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Kleinaltenkamp, Michael |d 1955- |e Verfasser |0 (DE-588)170258173 |4 aut | |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=3855877&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
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Datensatz im Suchindex
| _version_ | 1805096470084321280 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- |
| author_GND | (DE-588)122732367 (DE-588)170258173 |
| author_facet | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- |
| author_role | aut aut |
| author_sort | Kuß, Alfred 1947- |
| author_variant | a k ak m k mk |
| building | Verbundindex |
| bvnumber | BV039157882 |
| classification_rvk | QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)753184968 (DE-599)DNB1013650212 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5., überarb. Aufl. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-20T11:15:40Z |
| institution | BVB |
| isbn | 9783834930446 383493044X |
| language | German |
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| physical | X, 322 S. graph. Darst. |
| publishDate | 2011 |
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| spelling | Kuß, Alfred 1947- Verfasser (DE-588)122732367 aut Marketing-Einführung Grundlagen - Überblick - Beispiele Alfred Kuß ; Michael Kleinaltenkamp 5., überarb. Aufl. Wiesbaden Gabler 2011 X, 322 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Lehrbuch Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s 1\p DE-604 Kleinaltenkamp, Michael 1955- Verfasser (DE-588)170258173 aut X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3855877&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- Marketing-Einführung Grundlagen - Überblick - Beispiele Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing-Einführung Grundlagen - Überblick - Beispiele |
| title_auth | Marketing-Einführung Grundlagen - Überblick - Beispiele |
| title_exact_search | Marketing-Einführung Grundlagen - Überblick - Beispiele |
| title_full | Marketing-Einführung Grundlagen - Überblick - Beispiele Alfred Kuß ; Michael Kleinaltenkamp |
| title_fullStr | Marketing-Einführung Grundlagen - Überblick - Beispiele Alfred Kuß ; Michael Kleinaltenkamp |
| title_full_unstemmed | Marketing-Einführung Grundlagen - Überblick - Beispiele Alfred Kuß ; Michael Kleinaltenkamp |
| title_short | Marketing-Einführung |
| title_sort | marketing einfuhrung grundlagen uberblick beispiele |
| title_sub | Grundlagen - Überblick - Beispiele |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
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