Contemplating corporate marketing, identity and communication:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 163 S. |
| ISBN: | 9780415577434 |
Internformat
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| 245 | 1 | 0 | |a Contemplating corporate marketing, identity and communication |c ed. by Klement Podnar and John M.T. Balmer |
| 264 | 1 | |a London [u.a.] |b Routledge |c 2010 | |
| 300 | |a XI, 163 S. | ||
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Datensatz im Suchindex
| _version_ | 1804147999037718528 |
|---|---|
| adam_text | Titel: Contemplating corporate marketing, identity and communication
Autor: Podnar, Klement
Jahr: 2010
CONTENTS
List of exhibits, tables and figures vii
List of contributors viii
1 Contemplating the corporate communications, corporate
marketing and identity curricula: celebrating 15 years
ofthelCIG symposium: 1994-2009 1
K.LEMENT PODNAR AND JOHN M.T. BALMER
2 Weathervanes or signposts? Constructs or philosophy?:
Scrutinzing and explicating corporate image, corporate identity,
corporate communications, corporate reputation, corporate
brands and corporate marketing 3
JOHN M. T. BALMER
3 Schools of thought in corporate marketing: traces and
future perspectives 36
JOACHIM KERNSTOCK AND TIM OLIVER BREXENDORF
4 The missing link in corporate marketing 49
ZLATKO JANCIC
5 Corporate social responsibility and corporate identity:
potentials for disciplinary cross-fertilization within research
and teaching 51
ANNE ELLERL P NIELSEN AND TRINE SUSANNE JOHANSEN
CONTENTS
6 Consumer s identification with a brand 60
URSK.A TUSKEJ AND KLEMENT PODNAR
7 Exploring how organizational identity is affected by the
arrival of new members 73
LAURA ILLIA
8 Holland s got talent?: The relevance of employer branding in
job advertisements for becoming an employer of choice 91
JAN-WILLEM SCHOONDERBEEK, JORINDE J. C. WESTHOFF,
KELTA MEEUSEN AND WIM J. L. ELVING
9 Generic Charisma: a conceptualization and measurement
tool development 118
ANA TK.ALAC VERCIC AND DEJAN VERCIC
10 Exploring the relationship between media sentiments and
market capitalization in 32 FTSE-350 firms 120
TEMI ABIMBOLA
11 Corporate communications in China: a preliminary study 122
YING FAN
12 Corporate social responsibility, customer trust and the
mediating role of C-C identification in the banking industry 132
URSA GOLOB AND KLEMENT PODNAR
13 How do companies choose between socially responsible
suppliers?: An experimental study 137
JOOP JOOST HIETBRINK, GUIDO BERENS AND JOHAN VAN REKOM
14 Business schools use of CSR as a corporate marketing
strategy 144
ANNE ELLERUP NIELSEN AND CHRISTA THOMSEN
Index 157
VI
TABLES AND FIGURES
Figures
Exhibit 2.1 Corporate marketing apocalypse: some recent case
histories 7
Exhibit 2.2 Balmer s corporate marketing mix 20
3.1 Corporate level concepts v. marketing concepts 38
6.1 Theoretical research model of consumers identification
with a brand 63
6.2 The influence of identification and consumer susceptibility
on brand commitment 68
11.1 Vanke s brand logo and its interpretation 124
Tables
3.1 Description and classification of Balmer s schools of thought 41
5.1 Stakeholder dialogues 56
6.1 Descriptive statistics of the variables and Crombach alpha for
concepts 66
6.2 Correlations among concepts 67
8.1 Results of content analysis of job advertisements 103
8.2 Factor analysis and reliability for employer attractiveness
dimensions 106
8.3 Factor analysis and reliability for work value dimensions 107
8.4 Relative influence of elements of employer branding 109
8.5 Testing differences between the two conditions 109
11.1 The development of branding in China 123
11.2 Background of the top ten most respected companies in China 125
11.3 Topical content in the corporate website 126
14.1 CSR ranking list of EABIS academic network members 150
14.2 Overview of business schools share of CSR pages and ranking of
CSR research, education and strategy communication on the web 151
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| isbn | 9780415577434 |
| language | English |
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| spelling | Contemplating corporate marketing, identity and communication ed. by Klement Podnar and John M.T. Balmer London [u.a.] Routledge 2010 XI, 163 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Corporate culture Congresses Corporate image Congresses Communication in organizations Congresses Marketing Management Congresses Branding Congresses (DE-588)1071861417 Konferenzschrift gnd-content Podnar, Klement Sonstige oth Balmer, John M. T. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024171606&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Contemplating corporate marketing, identity and communication Corporate culture Congresses Corporate image Congresses Communication in organizations Congresses Marketing Management Congresses Branding Congresses |
| subject_GND | (DE-588)1071861417 |
| title | Contemplating corporate marketing, identity and communication |
| title_auth | Contemplating corporate marketing, identity and communication |
| title_exact_search | Contemplating corporate marketing, identity and communication |
| title_full | Contemplating corporate marketing, identity and communication ed. by Klement Podnar and John M.T. Balmer |
| title_fullStr | Contemplating corporate marketing, identity and communication ed. by Klement Podnar and John M.T. Balmer |
| title_full_unstemmed | Contemplating corporate marketing, identity and communication ed. by Klement Podnar and John M.T. Balmer |
| title_short | Contemplating corporate marketing, identity and communication |
| title_sort | contemplating corporate marketing identity and communication |
| topic | Corporate culture Congresses Corporate image Congresses Communication in organizations Congresses Marketing Management Congresses Branding Congresses |
| topic_facet | Corporate culture Congresses Corporate image Congresses Communication in organizations Congresses Marketing Management Congresses Branding Congresses Konferenzschrift |
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