The art and science of marketing: marketing for marketing managers
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Oxford Univ. Press
2005
|
| Edition: | 1. publ. in paperback |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XV, 441 S. Ill., graph. Darst. |
| ISBN: | 9780199285563 0199269610 |
Staff View
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| id | DE-604.BV039153217 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:00:08Z |
| institution | BVB |
| isbn | 9780199285563 0199269610 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024170954 |
| oclc_num | 636220297 |
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| physical | XV, 441 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Dowling, Grahame Robert Verfasser aut The art and science of marketing marketing for marketing managers Grahame R. Dowling 1. publ. in paperback Oxford [u.a.] Oxford Univ. Press 2005 XV, 441 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-188 Marketingmanagement (DE-588)4168907-0 s |
| spellingShingle | Dowling, Grahame Robert The art and science of marketing marketing for marketing managers Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | The art and science of marketing marketing for marketing managers |
| title_auth | The art and science of marketing marketing for marketing managers |
| title_exact_search | The art and science of marketing marketing for marketing managers |
| title_full | The art and science of marketing marketing for marketing managers Grahame R. Dowling |
| title_fullStr | The art and science of marketing marketing for marketing managers Grahame R. Dowling |
| title_full_unstemmed | The art and science of marketing marketing for marketing managers Grahame R. Dowling |
| title_short | The art and science of marketing |
| title_sort | the art and science of marketing marketing for marketing managers |
| title_sub | marketing for marketing managers |
| topic | Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement |
| work_keys_str_mv | AT dowlinggrahamerobert theartandscienceofmarketingmarketingformarketingmanagers |