The art and science of marketing: marketing for marketing managers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2005
|
| Ausgabe: | 1. publ. in paperback |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XV, 441 S. Ill., graph. Darst. |
| ISBN: | 9780199285563 0199269610 |
Internformat
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| 100 | 1 | |a Dowling, Grahame Robert |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The art and science of marketing |b marketing for marketing managers |c Grahame R. Dowling |
| 250 | |a 1. publ. in paperback | ||
| 264 | 1 | |a Oxford [u.a.] |b Oxford Univ. Press |c 2005 | |
| 300 | |a XV, 441 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Dowling, Grahame Robert |
| author_facet | Dowling, Grahame Robert |
| author_role | aut |
| author_sort | Dowling, Grahame Robert |
| author_variant | g r d gr grd |
| building | Verbundindex |
| bvnumber | BV039153217 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)636220297 (DE-599)BVBBV039153217 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. in paperback |
| format | Book |
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| id | DE-604.BV039153217 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:00:08Z |
| institution | BVB |
| isbn | 9780199285563 0199269610 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024170954 |
| oclc_num | 636220297 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | XV, 441 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Dowling, Grahame Robert Verfasser aut The art and science of marketing marketing for marketing managers Grahame R. Dowling 1. publ. in paperback Oxford [u.a.] Oxford Univ. Press 2005 XV, 441 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-188 Marketingmanagement (DE-588)4168907-0 s |
| spellingShingle | Dowling, Grahame Robert The art and science of marketing marketing for marketing managers Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | The art and science of marketing marketing for marketing managers |
| title_auth | The art and science of marketing marketing for marketing managers |
| title_exact_search | The art and science of marketing marketing for marketing managers |
| title_full | The art and science of marketing marketing for marketing managers Grahame R. Dowling |
| title_fullStr | The art and science of marketing marketing for marketing managers Grahame R. Dowling |
| title_full_unstemmed | The art and science of marketing marketing for marketing managers Grahame R. Dowling |
| title_short | The art and science of marketing |
| title_sort | the art and science of marketing marketing for marketing managers |
| title_sub | marketing for marketing managers |
| topic | Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement |
| work_keys_str_mv | AT dowlinggrahamerobert theartandscienceofmarketingmarketingformarketingmanagers |