7 secrets of marketing in a multi-cultural world:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton, Fla.
Tuxedo Prod.
2004
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 317 S. Ill., graph. Darst. |
| ISBN: | 0974016845 |
Internformat
MARC
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| 100 | 1 | |a Rapaille, Gilbert C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a 7 secrets of marketing in a multi-cultural world |c G. Clotaire Rapaille |
| 246 | 1 | 3 | |a Seven secrets of marketing in a multi-cultural world |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boca Raton, Fla. |b Tuxedo Prod. |c 2004 | |
| 300 | |a 317 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-024165347 | ||
Datensatz im Suchindex
| _version_ | 1804147989173764096 |
|---|---|
| adam_text | Contents
Foreword: Breaking the Code 9
Preface: Welcome to the Multi-cultural World 17
Introduction: A New Era for Marketing and Communication 21
Secret 1. The structure is the message: People do n t buy products
and services—they buy relationships 25
Chapter 1: The Quality of the Relationship 27
Chapter 2: Technology Does Not Change the Structu re 57
Chapter 3: The 12 Laws of Relational Communicatio n 63
Chapter 4: Archetypology: The Study of Relationships 75
Secret 2. Cultures also have an unconscious: Cultural archetypes
have the power to make or break your marketing, sales,
or public relations plan 83
Chapter 5: The Power of Cultural Archetypes 85
Chapter 6: The Logic of Emotion 95
Chapter 7: Emotional Imprints 103
Secret 3. If you don t know the code, you can t open the door:
Decoding the mindset of the target market opens
doors of opportunity. 115
Chapter 8: Opening Doors 117
Chapter 9: The Big Three: Sex, Money, and Power 131
Chapter 10: We Never Get a Second Chance
to Have a First Experience 139
Secret 4. Time, space, and energy are the building blocks of
all cultures: Each culture has a DNA, and you can
encode your culture for
top marketing and sales performance 151
Chapter 11: The Core Code or CNA 153
Chapter 12: Elements of Encoding a Culture 169
Chapter 13: Culture as a Survival Kit 179
Chapter 14: Old Leaders, New World 187
Secret 5. Solve the right problem: You must design and
create new products or services to solve
the right customer problems 193
Chapter 15: The Creativity Archetype 195
Chapter 16: Performance Versus Creativity 201
Chapter 17: Archetypal Answers to Seven
Unanswerable Questions 213
Secret 6. The more global, the more local:
Quality is the passport to global markets, but the
code for quality differs from culture to culture,
market to market, person to person 229
Chapter 18: Clarity of Purpose 231
Chapter 19: The Archetype of Quality 237
Secret 7. The Third World War is underway—and it
is cultural: Cultural awareness is the key
to success and to personal
and collective freedom 253
Chapter 20: The End of the Future as We Know It 255
Glossary of Archetype Terms 269
Appendix: Seven People Who Have Influenced Me 279
About the Author 299
About Archetype Discoveries 301
8
|
| any_adam_object | 1 |
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| author_facet | Rapaille, Gilbert C. |
| author_role | aut |
| author_sort | Rapaille, Gilbert C. |
| author_variant | g c r gc gcr |
| building | Verbundindex |
| bvnumber | BV039147468 |
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| ctrlnum | (OCoLC)248332589 (DE-599)BVBBV039147468 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV039147468 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:00:00Z |
| institution | BVB |
| isbn | 0974016845 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024165347 |
| oclc_num | 248332589 |
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| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 317 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Tuxedo Prod. |
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| spelling | Rapaille, Gilbert C. Verfasser aut 7 secrets of marketing in a multi-cultural world G. Clotaire Rapaille Seven secrets of marketing in a multi-cultural world 2. ed. Boca Raton, Fla. Tuxedo Prod. 2004 317 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Globalisierung (DE-588)4557997-0 s Strategisches Management (DE-588)4124261-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024165347&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rapaille, Gilbert C. 7 secrets of marketing in a multi-cultural world Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4557997-0 |
| title | 7 secrets of marketing in a multi-cultural world |
| title_alt | Seven secrets of marketing in a multi-cultural world |
| title_auth | 7 secrets of marketing in a multi-cultural world |
| title_exact_search | 7 secrets of marketing in a multi-cultural world |
| title_full | 7 secrets of marketing in a multi-cultural world G. Clotaire Rapaille |
| title_fullStr | 7 secrets of marketing in a multi-cultural world G. Clotaire Rapaille |
| title_full_unstemmed | 7 secrets of marketing in a multi-cultural world G. Clotaire Rapaille |
| title_short | 7 secrets of marketing in a multi-cultural world |
| title_sort | 7 secrets of marketing in a multi cultural world |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Strategisches Management Marketing Globalisierung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024165347&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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