We first: how brands and consumers use social media to build a better world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2011
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VI, 250 S. |
| ISBN: | 9780230110267 |
Internformat
MARC
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| 245 | 1 | 0 | |a We first |b how brands and consumers use social media to build a better world |c Simon Mainwaring |
| 264 | 1 | |a New York |b Palgrave Macmillan |c 2011 | |
| 300 | |a VI, 250 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Kapitalismus | |
| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Capitalism | |
| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Internet marketing | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024162234&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804147984510746624 |
|---|---|
| adam_text | Titel: We first
Autor: Mainwaring, Simon
Jahr: 2011
CONTENTS
Acknowledgments v
PROLOGUE 1
1 TRANSFORMING THE ENGINE OF CAPITALISM 7
2 REDEFINING SELF-INTEREST FROM ME FIRST TO WE FIRST 23
3 THE FUTURE OF PROFIT IS PURPOSE 43
4 CREATING SUSTAINABLE CAPITALISM IN FIVE WAYS 61
5 INSTILLING WE FIRST VALUES INTO CAPITALISM 77
6 WHY THE WORLD NEEDS A RESPONSIBLE PRIVATE SECTOR 91
7 HOW BRANDS BUILD THEIR BUSINESS AND A BETTER WORLD 115
8 HOW CONSUMERS BUILD RESPONSIBLE BRANDS
10 THE GLOBAL BRAND INITIATIVE: THE FUTURE OF
AND A BETTER WORLD 149
9 HOW CONTRIBUTORY CONSUMPTION CREATES
SUSTAINABLE SOCIAL CHANGE 183
! THE PRIVATE SECTOR 211
EPILOGUE 231
Resources 233
Reference Guide 234
Notes 236
Index 245
|
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| author | Mainwaring, Simon |
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| building | Verbundindex |
| bvnumber | BV039144273 |
| callnumber-first | H - Social Science |
| callnumber-label | HD60 |
| callnumber-raw | HD60 |
| callnumber-search | HD60 |
| callnumber-sort | HD 260 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)741722404 (DE-599)BVBBV039144273 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:59:55Z |
| institution | BVB |
| isbn | 9780230110267 |
| language | English |
| lccn | 2010048454 |
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| spelling | Mainwaring, Simon Verfasser aut We first how brands and consumers use social media to build a better world Simon Mainwaring New York Palgrave Macmillan 2011 VI, 250 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Kapitalismus Social responsibility of business Capitalism Social media Economic aspects Branding (Marketing) Internet marketing HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024162234&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mainwaring, Simon We first how brands and consumers use social media to build a better world Kapitalismus Social responsibility of business Capitalism Social media Economic aspects Branding (Marketing) Internet marketing |
| title | We first how brands and consumers use social media to build a better world |
| title_auth | We first how brands and consumers use social media to build a better world |
| title_exact_search | We first how brands and consumers use social media to build a better world |
| title_full | We first how brands and consumers use social media to build a better world Simon Mainwaring |
| title_fullStr | We first how brands and consumers use social media to build a better world Simon Mainwaring |
| title_full_unstemmed | We first how brands and consumers use social media to build a better world Simon Mainwaring |
| title_short | We first |
| title_sort | we first how brands and consumers use social media to build a better world |
| title_sub | how brands and consumers use social media to build a better world |
| topic | Kapitalismus Social responsibility of business Capitalism Social media Economic aspects Branding (Marketing) Internet marketing |
| topic_facet | Kapitalismus Social responsibility of business Capitalism Social media Economic aspects Branding (Marketing) Internet marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024162234&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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