Business driven information systems:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill
2012
|
| Ausgabe: | 3. ed., internat. student ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | getr. Zählung Ill., graph. Darst., Kt. |
| ISBN: | 9780071314565 |
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| 250 | |a 3. ed., internat. student ed. | ||
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| adam_text | Titel: Business driven information systems
Autor: Baltzan, Paige
Jahr: 2012
module 1 chapter 2
. _ . «-.«, Decisions and Processes: Value Driven
Business Driven MIS 1 Business 40
CHAPTER 1 Opening Case Study: Political
Management Information Systems: Micro-Targeting: What
Business Driven MIS 2 Decision Support Systems
Did for Barack Obama 41
Opening Case Study: The World
Is Flat: Thomas Friedman 3 Section 2.1 Decision Support Systems 43
MAKING BUSINESS DECISIONS 43
Section 1.1 Business Driven MIS 5 The Decision-Making Process 44
COMPETING IN THE INFORMATION AGE 5 Decision-Making Essentials 44
Data 6 METRICS. MEASURING SUCCESS 46
Information 8 Efficiency and Effectiveness Metrics 49
Business Intelligence 8 The Interrelationship Between Efficiency and
Knowledge 9 Effectiveness MIS Metrics 50
THE CHALLENGE: DEPARTMENTAL COMPANIES 10 SUPPORT: ENHANCING DECISION MAKING
THE SOLUTION: MANAGEMENT INFORMATION WITH MIS 51
SYSTEMS 11 Operational Support Systems 51
MIS Department Roles and Responsibilities 13 Managerial Support Systems 52
Section 1.2 Business Strategy 13 Strategic Support Systems 54
IDENTIFYING COMPETITIVE ADVANTAGES 13 THE FUTURE: ARTIFICIAL INTELLIGENCE 57
THE FIVE FORCES MODEL-EVALUATING Expert Systems 58
INDUSTRY ATTRACTIVENESS 15 Neural Networks 58
Buyer Power 16 Genetic Algorithms 59
Supplier Power 16 Intelligent Agents 60
Threat of Substitute Products or Services 17 Virtual Reality 60
Threat of New Entrants 17 Section 2.2 Business Processes 61
Rivalry among Existing Competitors 18 EVALUATING BUSINESS PROCESSES 61
Analyzing the Airline Industry 18 MODELS: MEASURING PERFORMANCE 63
THE THREE GENERIC STRATEGIES-CHOOSING SUPPORT: CHANGING BUSINESS PROCESSES
A BUSINESS FOCUS 19 WITH MIS 68
VALUE CHAIN ANALYSIS-EXECUTING BUSINESS Improving Operational Business
STRATEGIES 20 Processes-Automation 69
Learning Outcome Review 25 Improving Managerial Business
Opening Case Questions 26 Processes-Streamlining 70
Key Terms 27 Improving Strategic Business
Review Questions 27 Processes-Reengineering 71
Closing Case One: Apple-Merging Technology. THE FUTURE: BUSINESS PROCESS MANAGEMENT 74
Business, and Entertainment 28 Learning Outcome Review 75
Closing Case Two: Major League Baseball-The Real Opening Case Questions 77
Competitive Advantages 29 Key Terms 77
Critical Business Thinking 31 Review Questions 78
Entrepreneurial Challenge 33 Closing Case One: Defense Advanced Research Project
Apply Your Knowledge Business Projects 34 Agency (DARPA) Grand Challenge 79
AYK Application Projects 39 Closing Case Two: Second life: Succeeding in Virtual Times 80
Contents
Critical Business Thinking 81 THE CHALLENGES OF BUSINESS 2.0 113
Entrepreneurial Challenge 83 Technology Dependence 113
Apply Your Knowledge Business Projects 84 Information Vandalism 114
AYK Application Projects 86 Violations of Copyright and Plagiarism 114
CHAPTER 3
WEB 3.0: DEFINING THE NEXT GENERATION OF ONLINE
BUSINESS OPPORTUNITIES 114
Ebusiness: Electronic Business Value 87 Egovernment: The Government Moves Online 115
Opening Case Study: Social Media , Mbusiness: Supporting Adhere Business 116
and Ashton Kytcher 88 Learning Outcome Review 116
Opening Case Questions 118
Section 3.1 WEB 1.0: EBusiness 90 Key Terms 119
DISRUPTIVE TECHNOLOGIES AND WEB 1.0 90 Review Questions 119
Disruptive versus Sustaining Technology 90 Closing Case One: BBC Taps Web 3.0 for New Music Site 120
The Internet and World Wide Web-The Ultimate Closing Case Two: Amazon.com-Not Your Average
Business Disruptors 91 Bookstore 121
Web 1.0: The Catalyst for Ebusiness 92 Critical Business Thinking 122
ADVANTAGES OF EBUSINESS 94 Entrepreneurial Challenge 125
Expanding Global Reach 94 Apply Your Knowledge Business Projects 126
Opening New Markets 94 AYK Application Projects 130
Reducing Costs 96
Improving Operations 96
CHAPTER 4
Improving Effectiveness 96 Ethics and Information Security: MIS
EBUSINESS MODELS 97 Business Concerns 131
Opening Case Study: E-Espionage 132
Business-to-Business (B2B) 98
Business-to-Consumer(B2C) 98
Consumer-to-Business (C2B) 99 Section 4.1 Ethics 135
Consumer-to-Consumer (C2C) 99 INFORMATION ETHICS 135
Ebusiness Forms and Revenue-Generating Information Does Not Have Ethics, People Do 138
Strategies 99 DEVELOPING INFORMATION MANAGEMENT
EBUSINESS TOOLS FOR CONNECTING POLICIES 139
AND COMMUNICATING 101 Ethical Computer Use Policy 139
Email 101 Information Privacy Policy 140
Instant Messaging 101 Acceptable Use Policy 140
Podcasting 102 Email Privacy Policy 141
Videoconferencing 102 Social Media Policy 142
Web Conferencing 103 Workplace Monitoring Policy 143
Content Management Systems 103 Section 4.2 Information Security 144
THE CHALLENGES OF EBUSINESS 103 PROTECTING INTELLECTUAL ASSETS 145
Identifying Limited Market Segments 103 Security Threats Caused by Hackers and Viruses 147
Managing Consumer Trust 104 THE FIRST LINE OF DEFENSE-PEOPLE 149
Ensuring Consumer Protection 104 THE SECOND LINE OF DEFENSE-TECHNOLOGY 149
Adhering to Taxation Rules 104 People: Authentication and Authorization 149
Section 3.2 WEB 2.0: Business 2.0 104 Data: Prevention and Resistance 151
WEB 2.0: ADVANTAGES OF BUSINESS 2.0 105 Attack: Detection and Response 153
Content Sharing Through Open Sourcing 105 Learning Outcome Review 154
User-Contributed Content 106 Opening Case Questions 155
Collaboration Inside the Organization 106 Key Terms 156
Collaboration Outside the Organization 107 Review Questions 156
NETWORKING COMMUNITIES WITH BUSINESS 2.0 108 Closing Case One: Banks Banking on Security 157
Social Tagging 109 Closing Case Two: Hacker Hunters 158
BUSINESS 2.0 TOOLS FOR COLLABORATING 111 Critical Business Thinking 159
Blogs 111 Entrepreneurial Challenge 161
Wikis 112 Apply Your Knowledge Business Projects 162
Mashups 112 AYK Application Projects 164
x 1 Contents
Section 6.1 Data, Information, and Databases 205
m O d U I e 2 THE BUSINESS BENEFITS OF high-quality
,¦ ,_ • , r- ., - * -. » ^r- INFORMATION 205
Technical Foundations Of MIS ^165 Information Type: Transactional and Analytical 205
Information Timeliness 206
CHAPTER 5 Information Quality 207
Infrastructures: Sustainable Information Governance 210
Technologies 166 STORING INFORMATION IN A RELATIONAL DATABASE
« ~ *.-.«.. . MANAGEMENT SYSTEM 210
Opening Case Study: Pandora S Storing Data Elements in Entities and Attributes 211
Music Box 167
Creating Relationships Through Keys 212
Section 5.1 MIS Infrastructures 169 SING A RELATIONAL DATABASE FOR BUSINESS
THE BUSINESS BENEFITS OF A SOLID MIS ADVANTAGES 213
INFRASTRUCTURE 169 Increased Flexibility 213
SUPPORTING OPERATIONS: INFORMATION MIS Increased Scalability and Performance 214
INFRASTRUCTURE 170 Reduced Data Redundancy 214
Backup and Recovery Plan 171 Increased Information Integrity (Quality) 214
Disaster Recovery Plan 172 Increased Information Security 215
Business Continuity Plan 174 DRIVING WEBSITES WITH DATA 215
SUPPORTING CHANGE: AGILE MIS INFRASTRUCTURE 174 Section 6.2 Business Intelligence 217
Accessibility 175 THE BUSINESS BENEFITS OF DATA WAREHOUSING 217
Availability 175 PERFORMING BUSINESS ANALYSIS WITH DATA MARTS 218
Maintainability 176 Multidimensional Analysis 219
Portability 177 Information Cleansing or Scrubbing 220
Reliability 177 UNCOVERING TRENDS AND PATTERNS WTTH DATA MINING 222
Scalability 177 Cluster Analysis 225
Usability 178 Association Detection 226
Section 5.2 Building Sustainable MIS Infrastructures 178 Statistical Analysis 226
MIS AND THE ENVIRONMENT 178 SUPPORTING DECISIONS WITH BUSINESS INTELLIGENCE 227
Increased Electronic Waste 179 Tne Problem: Data Rich, Information Poor 227
Increased Energy Consumption 180 The Solution: Business Intelligence 227
Increased Carbon Emissions 181 Learning Outcome Review 229
SUPPORTING THE ENVIRONMENT: SUSTAINABLE Opening Case Questions 230
MIS INFRASTRUCTURE 181 Key Terms 230
Grid Computing 181 Review Questions 231
Cloud Computing 182 Closing Case One: Data Visualization: Stories for the
Virtualized Computing 187 Information Age 231
Learning Outcome Review 190 Closing Case Two: Zillow 233
Opening Case Questions 191 Critical Business Thinking 234
Key Terms 191 Entrepreneurial Challenge 236
Review Questions 192 Apply Your Knowledge Business Projects 236
Closing Case One: UPS Invests $1 Billion to Go Green 192 AYK Application Projects 240
Closing Case Two: Turning Ewaste into Gold 193 CHAPTER 7
Critical Business Thinking 194 _. ..--... _ .
...... nf Networks: Mobile Business 241
Entrepreneurial Challenge 196
Apply Your Knowledge Business Projects 196 Opening Case Study: The
AYK Application Projects 200 Ironman 242
C H A PT E R 6 Section 7.1 Connectivity: The Business Value
Data: Business Intelligence 201 of a Neworked World 244
OVERVIEW OF A CONNECTED WORLD 244
Opening Case Study: Business Network categories 244
Intelligence Software s Time Is Network Providers 245
Now 202 Network Access Technologies 246
Contents xi
Network Protocols 248 Opening Case Study: Zappos Is
Network Convergence 250 Passionate for Customers 287
BENEFITS OF A CONNECTED WORLD 252
Sharing Resources 252 ?™!f .^V5 ^!^™^ ^^™™!--.289
Providing Opportunities 254
Reducing Travel 255
CHALLENGES OF A CONNECTED WORLD 255 Integration Tools 290
Security 255
Social, Ethical, and Political Issues 256
BUILDING A CONNECTED CORPORATION
THROUGH INTEGRATIONS 289
SUPPLY CHAIN MANAGEMENT 290
THE BENEFITS OF SCM 294
THE CHALLENGES OF SCM 296
THE FUTURE OF SCM 296
Section 7.2 Mobility: The Business Value Improved Visibility 294
of a Wireless World 257 Increased Profitability 295
WIRELESS NETWORK CATEGORIES 257
Personal Area Networks 257
Wireless LANs 258 Section 8.2 Customer Relationship Management
Wireless MANs 259 and Enterprise Resource Planning 298
Wireless WAN-Cellular Communication System 260 CUSTOMER RELATIONSHIP MANAGEMENT 298
Wireless WAN-Satellite Communication System 262 THE BENEFITS OF CRM 300
BUSINESS APPLICATIONS OF WIRELESS Evolution of CRM 300
NETWORKS 263 Operational and Analytical CRM 301
Radio-Frequency Identification (RFID) 263 Marketing and Operational CRM 302
Global Positioning System (GPS) 264 Sales and Operational CRM 303
Geographic Information Systems (GIS) 265 Customer Service and Operational CRM 304
THE CHALLENGES OF CRM 306
THE FUTURE OF CRM 308
ENTERPRISE RESOURCE PLANNING
THE BENEFITS OF ERP 311
THE CHALLENGES OF ERP 316
THE FUTURE OF ENTERPRISE SYSTEMS:
Location-Based Services (LBS) 266 Analytical CRM 305
BENEFITS OF BUSINESS MOBILITY 266 ___WIea.SU r!?Jl^^ _SS -°6
Enhances Mobility 266
Provides Immediate Data Access 267
Increases Location and Monitoring Capability 268
Improves Work Flow 268
Provides Mobile Business Opportunities 268 Core ERP Components 311
Provides Alternative to Wiring 268 Extended ERP ComP°nents 313
CHALLENGES OF BUSINESS MOBILITY 269 _Measurm9ARASulCeSS. 314
Protecting Against Theft 269
Protecting Wireless Connections 270
Preventing Viruses on a Mobile Device 270 INTEGRATING SCM. CRM. AND ERP 316
Addressing Privacy Concerns with RFID and LBS 271 Learning Outcome Review 317
Learning Outcome Review 272 Opening Case Questions 319
Opening Case Questions 274 Key Terms 319
Key Terms 274 Review Questions 319
Review Questions 275 Closing Case One: Can Customer Loyalty Be a Bad Thing? 320
Closing Case One: Wireless Bikes 275 Closing Case Two: Got Milk? Its Good for You-Unless It s
Closing Case Two: Google Latitude.. .Without an Attitude? 276 Contaminated! 321
Critical Business Thinking 277 Critical Business Thinking 323
Entrepreneurial Challenge 280 Entrepreneurial Challenge 325
Apply Your Knowledge Business Projects 280 Apply Your Knowledge Business Projects 326
AYK Application Projects 284 AYK Application Projects 330
_____---------,-,-----_------------------------ CHAPTER 9
module 3 Systems Development
and Project Management:
Enterprise MIS 285 Corporate Responsibility 331
CHAPTER 8 Opening Case Study: Getting Your
Enterprise Applications: Business Project On Track 332
Communications 286 Section 9.1 Developing Enterprise Applications 335
Contents
DEVELOPING SOFTWARE 335 Primary Storage A.4
THE SYSTEMS DEVELOPMENT LIFE CYCLE (SDLC) 335 Secondary Storage A.5
TRADITIONAL SOFTWARE DEVELOPMENT METHODOLOGY: Input Devices A.6
THE WATERFALL 337 Output Devices A.7
AGILE SOFTWARE DEVELOPMENT METHODOLOGIES 338 Communication Devices A.8
Rapid Application Development (RAD) COMPUTER CATEGORIES A.9
Methodology 339 SOFTWARE BASICS A.11
Extreme Programming Methodology 340 System Software A.11
Rational Unified Process (RUP) Methodology 340 Application Software A.13
Scrum Methodology 340 Key Terms A.14
DEVELOPING SUCCESSFUL SOFTWARE 341 Apply Your Knowledge A.14
Unclear or Missing Business Requirements 341
Skipping Phases 341 APPENDIX B
Changing Technology 341 Networks and Telecommunications B.1
INTRODUCTION B.I
NETWORK BASICS B.2
ARCHITECTURE B.4
Peer-to-Peer Networks B.4
Client/Server Networks B.4
TOPOLOGY B.5
PROTOCOLS B.5
Ethernet B.6
Transmission Control Protocol/Internet Protocol B.6
MEDIA B.9
Wire Media B.9
Wireless Media B.9
The Cost of Finding Errors in the SDLC 341
Section 9.2 Project Management 342
MANAGING SOFTWARE DEVELOPMENT
PROJECTS 342
The Triple Constraint 343
Project Participants 344
CHOOSING STRATEGIC PROJECTS 344
UNDERSTANDING PROJECT PLANNING 346
MANAGING PROJECTS 348
Managing People 349
Managing Communications 349
Managing Change 349
OUTSOURCING PROJECTS 350 _
_ . ¦ _ *¦* on Key Terms B.10
Outsourcing Benefits 352 .. ....
n * ou ii oco Apply Your Knowledge B.11
Outsourcing Challenges 352 rr
Learning Outcome Review 355
Opening Case Questions 357 APPENDIX C
Key Terms 357 Designing Databases C.1
Review Questions 357 INTRODUCTION C.1
Closing Case One: Disaster at Denver International THE RELATIONAL DATABASE MODEL C.2
Airport 358 Entities and Attributes C.2
Closing Case Two: Reducing Ambiguity in Business BUSINES RULES C.3
Requirements 359 DOCUMENTING ENTITY RELATIONSHIP DIAGRAMS C.4
Critical Business Thinking 360 Basic Entity Relationships C.4
Entrepreneurial Challenge 362 Relationship Cardinality C.7
Apply Your Knowledge Business Projects 362 RELATIONAL DATA MODEL AND THE DATABASE C.7
AYK Application Projects 367 From Entities to Tables C.7
------------------.-----------------------------------------------------------Logically Relating Tables C.8
Key Terms C.10
d n i- -» * ,Bnils ** ,u
•CSS Apply Your Knowledge
CIO
APPENDIX A
Hardware and Software Basics A.1
Technology Plug-In Overview T.I
Apply Your Knowledge AYK.2
Glossary G.1
INTRODUCTION A.1 Notes N.I
HARDWARE BASICS A.2 Credits C.1
Central Processing Unit A,2 Index 1.1
Contents
|
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| spelling | Baltzan, Paige Verfasser aut Business driven information systems Paige Baltzan 3. ed., internat. student ed. Boston [u.a.] McGraw-Hill 2012 getr. Zählung Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Management information systems Betriebliches Informationssystem (DE-588)4069386-7 gnd rswk-swf Managementinformationssystem (DE-588)4074518-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Betriebliches Informationssystem (DE-588)4069386-7 s DE-604 Managementinformationssystem (DE-588)4074518-1 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024153892&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baltzan, Paige Business driven information systems Management information systems Betriebliches Informationssystem (DE-588)4069386-7 gnd Managementinformationssystem (DE-588)4074518-1 gnd |
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| title | Business driven information systems |
| title_auth | Business driven information systems |
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| title_full | Business driven information systems Paige Baltzan |
| title_fullStr | Business driven information systems Paige Baltzan |
| title_full_unstemmed | Business driven information systems Paige Baltzan |
| title_short | Business driven information systems |
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| topic | Management information systems Betriebliches Informationssystem (DE-588)4069386-7 gnd Managementinformationssystem (DE-588)4074518-1 gnd |
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