The tipping point: how little things can make a big difference
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Abacus
2010
|
| Ausgabe: | paperback ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 279 S. |
| ISBN: | 9780349113463 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804147968853409792 |
|---|---|
| adam_text | Contents
Introduction
з
ONE
The Three Rules of Epidemics
15
TWO
The Law of the Few:
Connectors, Mavens, and Salesmen
30
THREE
The Stickiness Factor:
Sesame Street, Blue s Clues,
and the Educational Virus
89
FOUR
The Power of Context
(Part One):
Bernie
Goetz and the Rise and
Fall of New York City Crime
133
FIVE
The Power of Context
(Part Two): The Magic Number
One Hundred and Fifty
169
SIX
Case Study: Rumors, Sneakers, and
the Power of Translation
193
SEVEN
Case Study: Suicide, Smoking,
and the Search for
the Unsticky Cigarette
216
EIGHT
Conclusion:
Focus, Test, and Believe
253
Endnotes 260
Acknowledgments
271
Index
273
|
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| author | Gladwell, Malcolm 1963- |
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| discipline | Soziologie Wirtschaftswissenschaften |
| edition | paperback ed. |
| format | Book |
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| spellingShingle | Gladwell, Malcolm 1963- The tipping point how little things can make a big difference Trend (DE-588)4138150-6 gnd Ausbreitung (DE-588)4003694-7 gnd Produkt (DE-588)4139399-5 gnd Sozialverhalten (DE-588)4055903-8 gnd Erfolg (DE-588)4015224-8 gnd |
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| title | The tipping point how little things can make a big difference |
| title_auth | The tipping point how little things can make a big difference |
| title_exact_search | The tipping point how little things can make a big difference |
| title_full | The tipping point how little things can make a big difference Malcolm Gladwell |
| title_fullStr | The tipping point how little things can make a big difference Malcolm Gladwell |
| title_full_unstemmed | The tipping point how little things can make a big difference Malcolm Gladwell |
| title_short | The tipping point |
| title_sort | the tipping point how little things can make a big difference |
| title_sub | how little things can make a big difference |
| topic | Trend (DE-588)4138150-6 gnd Ausbreitung (DE-588)4003694-7 gnd Produkt (DE-588)4139399-5 gnd Sozialverhalten (DE-588)4055903-8 gnd Erfolg (DE-588)4015224-8 gnd |
| topic_facet | Trend Ausbreitung Produkt Sozialverhalten Erfolg |
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