Introduction to multimodal analysis:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Bloomsbury Acad.
2011
|
| Ausgabe: | Reprint |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (p. 189-195) and index |
| Beschreibung: | XVIII, 206 S. Ill. |
| ISBN: | 9780340929384 0340929383 |
Internformat
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| 300 | |a XVIII, 206 S. |b Ill. | ||
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| 650 | 4 | |a Multimedia systems | |
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Datensatz im Suchindex
| _version_ | 1804147948957728769 |
|---|---|
| adam_text | Contents
v
Acknowledgements
vii
Introduction
Chapter
1
1
Visual grammar and the meaning of metaphorical
associations
2
From lexis to grammar
6
Metaphorical association
11
Discourse
16
Multimodality as a broader change in the way we
communicate in society
Chapter
2
21
Iconography: the hidden meanings of images
23
A semiotic
approach: denotation and connotation
27
Carriers of connotation
39
Iconographie
symbolism
Chapter
3
45
Modality: concealing and exaggeration in images
46
The origins of modality as a linguistic concept
48
Modality markers
57
Kinds of visual modality
Chapter
4
63
The meaning of colour in visual design
64
Patterns in colour as
a semiotic
resource
65
The essential requirements of
a semiotic
mode
65
Communicative functions of colour
67
The value of colours
69
Semiotics of colour
69
The dimensions of colour
81
Colour harmony
Chapter
S
83
The meaning of typography
86
Typeface and design
89
Typography as
a semiotic
system
III
Contents
93
Inventory of typographic meaning potential
105
Line spacing and alignment
Chapter
6
109
Representation of social actors in the image
110
Positioning the viewer in relation to people inside the image
110
The gaze
113
Angle of interaction
118
Kinds of participants
123
Agency and action
127
Carriers of meaning
Chapter
7
129
Composition and page layout
130
Salience
132
Some basic principles of salience
138
Four kinds of composition
139
Given and new/left and right
141
The given and new in visual compositions
145
Top and bottom/ideal, real
147
Triptych and centre/margin compositions
149
Embedded structures
150
Framing
157
Compositional structures combined
Chapter
8
159
Is there a visual grammar? Some differences
between language and pictures
161
What would we need to find in images to say there
is a visual grammar?
163
Components of visual grammar in Reading Images
163
Vectors
166
Are vectors visual grammar?
177
Modality
179
Do people use modality scales to judge the truth
of images and are they grammar?
185
Is there a visual grammar?
187
Visual literacy
189
Bibliography
197
Index
rv
|
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| spelling | Machin, David 1966- Verfasser (DE-588)1035394294 aut Introduction to multimodal analysis David Machin Reprint London [u.a.] Bloomsbury Acad. 2011 XVIII, 206 S. Ill. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references (p. 189-195) and index Visual communication Multimedia systems Multimodales System (DE-588)4830853-5 gnd rswk-swf Multimodalität (DE-588)7859426-1 gnd rswk-swf Visuelle Kommunikation (DE-588)4131112-7 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Multimodales System (DE-588)4830853-5 s DE-604 Visuelle Kommunikation (DE-588)4131112-7 s Multimodalität (DE-588)7859426-1 s 1\p DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024137708&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Machin, David 1966- Introduction to multimodal analysis Visual communication Multimedia systems Multimodales System (DE-588)4830853-5 gnd Multimodalität (DE-588)7859426-1 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| subject_GND | (DE-588)4830853-5 (DE-588)7859426-1 (DE-588)4131112-7 (DE-588)4151278-9 |
| title | Introduction to multimodal analysis |
| title_auth | Introduction to multimodal analysis |
| title_exact_search | Introduction to multimodal analysis |
| title_full | Introduction to multimodal analysis David Machin |
| title_fullStr | Introduction to multimodal analysis David Machin |
| title_full_unstemmed | Introduction to multimodal analysis David Machin |
| title_short | Introduction to multimodal analysis |
| title_sort | introduction to multimodal analysis |
| topic | Visual communication Multimedia systems Multimodales System (DE-588)4830853-5 gnd Multimodalität (DE-588)7859426-1 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
| topic_facet | Visual communication Multimedia systems Multimodales System Multimodalität Visuelle Kommunikation Einführung |
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