Buyer behaviour: understanding consumer psychology and marketing
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cape Town
Oxford Univ. Press
2011
|
| Ausgabe: | 4. ed., 6. impr. |
| Schlagworte: | |
| Beschreibung: | Verlagsankündigung u.d.T.: Consumer behaviour |
| Beschreibung: | XVI, 388 S. Ill., graph. Darst. |
| ISBN: | 9780195764444 |
Internformat
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| 245 | 1 | 0 | |a Buyer behaviour |b understanding consumer psychology and marketing |c Flip du Plessis |
| 246 | 1 | 3 | |a Consumer behaviour |
| 250 | |a 4. ed., 6. impr. | ||
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| 300 | |a XVI, 388 S. |b Ill., graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Verlagsankündigung u.d.T.: Consumer behaviour | ||
| 650 | 7 | |a Entscheidung |2 stw | |
| 650 | 7 | |a Konsumentenverhalten |2 stw | |
| 650 | 7 | |a Marketingpolitik |2 stw | |
| 650 | 7 | |a Südafrika |2 stw | |
| 650 | 7 | |a Theorie |2 stw | |
| 650 | 7 | |a Willingness to pay |2 stw | |
| 650 | 7 | |a Zielgruppe |2 stw | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
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| building | Verbundindex |
| bvnumber | BV039112741 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)745485250 (DE-599)BVBBV039112741 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., 6. impr. |
| format | Book |
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| id | DE-604.BV039112741 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:25:38Z |
| institution | BVB |
| isbn | 9780195764444 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022656240 |
| oclc_num | 745485250 |
| open_access_boolean | |
| owner | DE-1050 DE-1049 |
| owner_facet | DE-1050 DE-1049 |
| physical | XVI, 388 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Buyer behaviour understanding consumer psychology and marketing Flip du Plessis Consumer behaviour 4. ed., 6. impr. Cape Town Oxford Univ. Press 2011 XVI, 388 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verlagsankündigung u.d.T.: Consumer behaviour Entscheidung stw Konsumentenverhalten stw Marketingpolitik stw Südafrika stw Theorie stw Willingness to pay stw Zielgruppe stw Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Du Plessis, Phillipus Jacobus Sonstige oth |
| spellingShingle | Buyer behaviour understanding consumer psychology and marketing Entscheidung stw Konsumentenverhalten stw Marketingpolitik stw Südafrika stw Theorie stw Willingness to pay stw Zielgruppe stw Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Buyer behaviour understanding consumer psychology and marketing |
| title_alt | Consumer behaviour |
| title_auth | Buyer behaviour understanding consumer psychology and marketing |
| title_exact_search | Buyer behaviour understanding consumer psychology and marketing |
| title_full | Buyer behaviour understanding consumer psychology and marketing Flip du Plessis |
| title_fullStr | Buyer behaviour understanding consumer psychology and marketing Flip du Plessis |
| title_full_unstemmed | Buyer behaviour understanding consumer psychology and marketing Flip du Plessis |
| title_short | Buyer behaviour |
| title_sort | buyer behaviour understanding consumer psychology and marketing |
| title_sub | understanding consumer psychology and marketing |
| topic | Entscheidung stw Konsumentenverhalten stw Marketingpolitik stw Südafrika stw Theorie stw Willingness to pay stw Zielgruppe stw Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Entscheidung Konsumentenverhalten Marketingpolitik Südafrika Theorie Willingness to pay Zielgruppe Verbraucherverhalten |
| work_keys_str_mv | AT duplessisphillipusjacobus buyerbehaviourunderstandingconsumerpsychologyandmarketing AT duplessisphillipusjacobus consumerbehaviour |