Cultural strategy: using innovative ideologies to build breakthrough brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2010
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 387 S. graph. Darst. |
| ISBN: | 9780199587407 9780199655854 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Cultural strategy
Autor: Holt, Douglas
Jahr: 2010
CONTENTS
Preface ix
Acknowledgments xiii
1. Rethinking Blue Oceans 1
Part 1: Cultural Innovation Theory
2. Nike: Reinventing the American Dream 19
3. Jack Daniel s: Mythologizing the Company to Revive
Frontier Masculinity 48
4. Ben Jerry s: Provoking Ideological Flashpoints to
Launch a Sustainable Business Myth 64
5. Starbucks: Trickling down New Cultural Capital Codes 84
6. Patagonia: How Social Enterprises Cross the Cultural Chasm 115
7- Vitaminwater: Creating a Better Mousetrap with Myth 133
8. Marlboro: The Power of Cultural Codes 152
9. Cultural Innovation Theory 173
Part 2: Applying the Cultural Strategy Model
Introduction 195
10. Clearblue Pregnancy Tests: Branding a New Technology 202
11. Fat Tire Beer: Crossing the Cultural Chasm 220
12. Fuse Music Television: Challenging Incumbents with
Cultural Jujitsu 245
13. Freelancers Union: Branding a Social Innovation 265
Part 3: Organizing for Cultural Innovation
14. The Brand Bureaucracy and the Rise of Sciency Marketing 283
15. The Cultural Studio Forms Underground: Levi s 501s in Europe 314
16. The Cultural Studio Forms above Ground: ESPN 337
About the Authors 359
Index 361
|
| any_adam_object | 1 |
| author | Holt, Douglas Cameron, Douglas |
| author_facet | Holt, Douglas Cameron, Douglas |
| author_role | aut aut |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Holt, Douglas Verfasser aut Cultural strategy using innovative ideologies to build breakthrough brands Douglas Holt and Douglas Cameron Oxford [u.a.] Oxford Univ. Press 2010 XV, 387 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Soziokultureller Wandel (DE-588)4227561-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content USA (DE-588)4078704-7 g Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s Innovationsmanagement (DE-588)4161817-8 s Soziokultureller Wandel (DE-588)4227561-1 s DE-188 Cameron, Douglas Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022656038&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Holt, Douglas Cameron, Douglas Cultural strategy using innovative ideologies to build breakthrough brands Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Innovationsmanagement (DE-588)4161817-8 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd |
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| title | Cultural strategy using innovative ideologies to build breakthrough brands |
| title_auth | Cultural strategy using innovative ideologies to build breakthrough brands |
| title_exact_search | Cultural strategy using innovative ideologies to build breakthrough brands |
| title_full | Cultural strategy using innovative ideologies to build breakthrough brands Douglas Holt and Douglas Cameron |
| title_fullStr | Cultural strategy using innovative ideologies to build breakthrough brands Douglas Holt and Douglas Cameron |
| title_full_unstemmed | Cultural strategy using innovative ideologies to build breakthrough brands Douglas Holt and Douglas Cameron |
| title_short | Cultural strategy |
| title_sort | cultural strategy using innovative ideologies to build breakthrough brands |
| title_sub | using innovative ideologies to build breakthrough brands |
| topic | Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Innovationsmanagement (DE-588)4161817-8 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd |
| topic_facet | Strategisches Management Markenpolitik Innovationsmanagement Soziokultureller Wandel USA Fallstudiensammlung |
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