Holdings: Consumer.ology :: THWS Bibkatalog

Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping

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Bibliographic Details
Main Author:	Graves, Philip (Author)
Format:	Book
Language:	English
Published:	London [u.a.] Brealey 2010
Edition:	Reprint.
Subjects:	Verbraucherverhalten Marktforschung
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references and index
Physical Description:	VIII, 216 S.
ISBN:	9781857885507

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MARC


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Record in the Search Index

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adam_text	Titel: Consumer.ology Autor: Graves, Philip Jahr: 2010 CONTENTS Foreword by Kevin Hogan vii Overture: The moment of truth 1 1 Understanding the Unconscious Mind 9 Why we huy what we do but can t explain it 2 Reading Consumers 33 Insights into the unconscious mind Z The Consumer in Context 53 Environmental influences 4 What Consumers Do 69 Studying behavior R The Irrelevant Consumer 91 Questioning questions 6 Relevant Answers 127 Questions worth asking Y Understanding the Crowd 143 Focusing on focus groups 8 Consumer Futurology 167 Influencing innovation O, Gaining an Edge 181 Beyond market research Epilogue ig8 Notes 201 Index 211 Acknowledgments 215
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author	Graves, Philip
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id	DE-604.BV039107113
illustrated	Not Illustrated
indexdate	2024-07-09T23:25:30Z
institution	BVB
isbn	9781857885507
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-022650912
oclc_num	918399704
open_access_boolean
owner	DE-188
owner_facet	DE-188
physical	VIII, 216 S.
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	Brealey
record_format	marc
spelling	Graves, Philip Verfasser aut Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Philip Graves Consumerology Reprint. London [u.a.] Brealey 2010 VIII, 216 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022650912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Graves, Philip Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4037630-8
title	Consumer.ology the market research myth, the truth about consumers and the psychology of shopping
title_alt	Consumerology
title_auth	Consumer.ology the market research myth, the truth about consumers and the psychology of shopping
title_exact_search	Consumer.ology the market research myth, the truth about consumers and the psychology of shopping
title_full	Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Philip Graves
title_fullStr	Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Philip Graves
title_full_unstemmed	Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Philip Graves
title_short	Consumer.ology
title_sort	consumer ology the market research myth the truth about consumers and the psychology of shopping
title_sub	the market research myth, the truth about consumers and the psychology of shopping
topic	Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Verbraucherverhalten Marktforschung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022650912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT gravesphilip consumerologythemarketresearchmyththetruthaboutconsumersandthepsychologyofshopping AT gravesphilip consumerology

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