Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Brealey
2010
|
| Ausgabe: | Reprint. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 216 S. |
| ISBN: | 9781857885507 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039107113 | ||
| 003 | DE-604 | ||
| 005 | 20111026 | ||
| 007 | t | ||
| 008 | 110629s2010 |||| 00||| eng d | ||
| 020 | |a 9781857885507 |9 978-1-85788-550-7 | ||
| 035 | |a (OCoLC)918399704 | ||
| 035 | |a (DE-599)HBZHT016508515 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Graves, Philip |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Consumer.ology |b the market research myth, the truth about consumers and the psychology of shopping |c Philip Graves |
| 246 | 1 | 0 | |a Consumerology |
| 250 | |a Reprint. | ||
| 264 | 1 | |a London [u.a.] |b Brealey |c 2010 | |
| 300 | |a VIII, 216 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-188 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022650912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022650912 | ||
Datensatz im Suchindex
| _version_ | 1804145819079671808 |
|---|---|
| adam_text | Titel: Consumer.ology
Autor: Graves, Philip
Jahr: 2010
CONTENTS
Foreword by Kevin Hogan vii
Overture: The moment of truth 1
1 Understanding the Unconscious Mind 9
Why we huy what we do but can t explain it
2 Reading Consumers 33
Insights into the unconscious mind
Z The Consumer in Context 53
Environmental influences
4 What Consumers Do 69
Studying behavior
R The Irrelevant Consumer 91
Questioning questions
6 Relevant Answers 127
Questions worth asking
Y Understanding the Crowd 143
Focusing on focus groups
8 Consumer Futurology 167
Influencing innovation
O, Gaining an Edge 181
Beyond market research
Epilogue ig8
Notes 201
Index 211
Acknowledgments 215
|
| any_adam_object | 1 |
| author | Graves, Philip |
| author_facet | Graves, Philip |
| author_role | aut |
| author_sort | Graves, Philip |
| author_variant | p g pg |
| building | Verbundindex |
| bvnumber | BV039107113 |
| ctrlnum | (OCoLC)918399704 (DE-599)HBZHT016508515 |
| edition | Reprint. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01391nam a2200361 c 4500</leader><controlfield tag="001">BV039107113</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20111026 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110629s2010 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781857885507</subfield><subfield code="9">978-1-85788-550-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)918399704</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT016508515</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Graves, Philip</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer.ology</subfield><subfield code="b">the market research myth, the truth about consumers and the psychology of shopping</subfield><subfield code="c">Philip Graves</subfield></datafield><datafield tag="246" ind1="1" ind2="0"><subfield code="a">Consumerology</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Reprint.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Brealey</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 216 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022650912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022650912</subfield></datafield></record></collection> |
| id | DE-604.BV039107113 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:25:30Z |
| institution | BVB |
| isbn | 9781857885507 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022650912 |
| oclc_num | 918399704 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | VIII, 216 S. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Brealey |
| record_format | marc |
| spelling | Graves, Philip Verfasser aut Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Philip Graves Consumerology Reprint. London [u.a.] Brealey 2010 VIII, 216 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022650912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Graves, Philip Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037630-8 |
| title | Consumer.ology the market research myth, the truth about consumers and the psychology of shopping |
| title_alt | Consumerology |
| title_auth | Consumer.ology the market research myth, the truth about consumers and the psychology of shopping |
| title_exact_search | Consumer.ology the market research myth, the truth about consumers and the psychology of shopping |
| title_full | Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Philip Graves |
| title_fullStr | Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Philip Graves |
| title_full_unstemmed | Consumer.ology the market research myth, the truth about consumers and the psychology of shopping Philip Graves |
| title_short | Consumer.ology |
| title_sort | consumer ology the market research myth the truth about consumers and the psychology of shopping |
| title_sub | the market research myth, the truth about consumers and the psychology of shopping |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Verbraucherverhalten Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022650912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT gravesphilip consumerologythemarketresearchmyththetruthaboutconsumersandthepsychologyofshopping AT gravesphilip consumerology |