Graves, P. (2010). Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping (Reprint.). Brealey.
Chicago-Zitierstil (17. Ausg.)Graves, Philip. Consumer.ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping. Reprint. London [u.a.]: Brealey, 2010.
MLA-Zitierstil (9. Ausg.)Graves, Philip. Consumer.ology: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping. Reprint. Brealey, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.