Principles of small business management:
Gespeichert in:
| Späterer Titel: | Small business management |
|---|---|
| Vorheriger Titel: | Small business management |
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Mason, OH]
South-Western
2012
|
| Ausgabe: | 5. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 516 S. zahlr. Ill., graph. Darst. |
Internformat
MARC
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| 245 | 1 | 0 | |a Principles of small business management |c Timothy S. Hatten |
| 250 | |a 5. ed., internat. ed. | ||
| 264 | 1 | |a [Mason, OH] |b South-Western |c 2012 | |
| 300 | |a XXV, 516 S. |b zahlr. Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804145809044799488 |
|---|---|
| adam_text | Titel: Principles of small business management
Autor: Hatten, Timothy S.
Jahr: 2012
Contents
Preface xix
PART 1______Introduction to Small Business Management 1______
CHAPTER 1
An Overview of Small Business.............................................2
What Is Small Business? 3
Size Definitions 4
Types of Industries 6
Small Businesses in the U.S. Economy 7
Workforce Diversity and Small Business Ownership 9
The Value of Diversity to Business 11
Secrets of Small Business Success 11
Competitive Advantage 11
Getting Started on the Right Foot 13
Understanding the Risks of Small Business Ownership 14
What Is Business Failure? 14
Causes of Business Failure 16
Business Termination versus Failure 17
Mistakes Leading to Business Failure 17
Failure Rate Controversy 18
Is Government Intervention the Answer? 19
Entrepreneurial Snapshot: Beer Entrepreneur IS
Manager s Notes: Straight from the Source 12
Summary 20
Questions for Review and Discussion 20
Questions for Critical Thinking 21
What Would You Do? 21
CHAPTER 2
Management, Entrepreneurship, and Ownership.............................23
The Entrepreneur-Manager Relationship 24
What Is an Entrepreneur? 24
Entrepreneurship and the Small Business Manager 25
A Model of the Start-Up Process 26
Your Decision for Self-Employment 30
Pros and Cons of Self-Employment 30
Traits of Successful Entrepreneurs 32
Preparing Yourself for Business Ownership 34
Forms of Business Organization 35
Sole Proprietorship 37
Partnership 38
Corporation 42
Specialized Forms of Corporations 45
Manager s Notes: Are You Ready? 25
Reality Check: Small Biz on Campus 32
Summary 46
Questions for Review and Discussion 47
Questions for Critical Thinking 47
What Would You Do? 47
PART 2 Small Business Planning 49
CHAPTER 3
Focusing on Ethical Issues and Strategy.....................................50
Relationship between Social Responsibility, Ethics, and Strategic Planning 51
Social Responsibilities of Small Business 51
Economic Responsibility 52
Legal Obligations 53
Ethical Responsibility 54
Philanthropic Goodwill 55
Ethics and Business Strategy 56
Codes of Ethics 56
Ethics under Pressure 58
Strategic Planning 60
Mission Statement 61
Environmental Analysis 62
Competitive Analysis 64
Strategic Alternatives 71
Goal Setting and Strategies 71
Control Systems 73
Strategic Planning in Action 74
Manager s Notes: Playing Hardball 71
Competitive Advantage: Competitive Intelligence 58
Reality Check: Green Can Be Gold 60
Summary 75
Questions for Review and Discussion 75
Questions for Critical Thinking 76
What Would You Do? 76
CHAPTER 4
Creating the Business Plan................................................78
Every Business Needs a Plan 79
The Purpose 79
The Practice: Guidelines for Writing a Business Plan 80
Business Plan Contents 84
Cover Page 84
Table of Contents 84
Executive Summary 84
Company Information 85
Environmental and Industry Analysis 85
Products or Services 87
Marketing Research and Evaluation 87
Manufacturing and Operations Plan 89
Management Team 90
Timeline 91
Critical Risks and Assumptions 91
Benefits to the Community 91
Exit Strategy 92
Financial Plan 92
Appendix 97
Review Process 97
Business Plan Mistakes 97
Manager s Notes: Good, Bad, and Ugly Business Plans 81
Manager s Notes: How Does Your Plan Rate? 99
Competitive Advantage: Bring It On 92
Reality Check: Feasible, Viable, Good Idea? 96
Summary 101
Questions for Review and Discussion 101
Questions for Critical Thinking 101
What Would You Do? 101
CHAPTER 5
Deciding to Franchise ...................................................104
About Franchising 105
Background 105
Franchising Today 106
Franchising Systems 106
Product-Distribution Franchising 107
Business-Format Franchising 107
Why Open a Franchise? 107
Advantages to Franchisee 108
Disadvantages to Franchisee 109
Advantages to Franchisor 111
Disadvantages to Franchisor 112
Selecting a Franchise 113
Evaluate Your Needs 113
Do Your Research 113
Analyze the Market 117
Disclosure Statements 117
The Franchise Agreement 120
Get Professional Advice 122
International Franchising 122
Manager s Notes: Just the Facts ... 106
Competitive Advantage: Franchise-Failed! 121
Reality Check: Go to the Source 116
Summary 123
Questions for Review and Discussion 124
Questions for Critical Thinking 124
What Would You Do? 124
CHAPTER 6
Buying a Business.......................................................127
Business-Buyout Alternative 128
Advantages of Buying a Business 129
Disadvantages of Buying a Business 130
How Do You Find a Business for Sale? 131
What Do You Look for in a Business? 132
Due Diligence 133
General Considerations 134
Why Is the Business Being Sold? 134
Financial Condition 135
What Are You Buying? 137
Tangible Assets 137
Intangible Assets 139
Personnel 140
The Seller s Personal Plans 140
How Much Should You Pay? 141
What Are the Tangible Assets Worth? 142
What Are the Intangible Assets Worth? 142
Buying the Business 144
Terms of Sale 144
Closing the Deal 144
Taking Over a Family Business 145
What Is Different about Family Businesses? 146
Complex Interrelationships 146
Planning Succession 146
General Family Business Policies 147
Entrepreneurial Snapshot: Their Family Business Tree Is a Sequoia 145
Manager s Notes: Show and Don t Tell 136
Manager s Notes: What s It Really Worth? 139
Competitive Advantage: In the Box-Negotiating Strategies 129
Summary 148
Questions for Review and Discussion 149
Questions for Critical Thinking 149
What Would You Do? 149
CHAPTER 7
Creating a Business.....................................................150
About Start-ups 151
Advantages of Starting from Scratch 152
Disadvantages of Starting from Scratch 152
Types of New Businesses 152
E-Businesses 153
Home-Based Businesses 154
Starting a Business on the Side 155
Fast-Growth Start-ups 156
Evaluating Potential Start-ups 156
Business Ideas 156
Where Business Ideas Come From 160
Getting Started 162
What Do You Do First? 162
Importance of Planning to a Start-up 163
How Will You Compete? 165
Customer Service 167
Licenses, Permits, and Regulations 167
Taxes 167
Entrepreneurial Snapshot: Uber Inventor-Old School 166
Competitive Advantage: Creative Release 162
Reality Check: Quotable Quotes 158
Reality Check: Urban Survival Shoes 163
Summary 168
Questions for Review and Discussion 169
Questions for Critical Thinking 169
What Would You Do? 169
PART 3______Financial and Legal Management 171_______________
CHAPTER 8
Accounting Basics.......................................................172
Small Business Accounting 174
How Important Are Financial Records? 175
Accurate Information for Management 175
Banking and Tax Requirements 176
Small Business Accounting Basics 176
Double- and Single-Entry Systems 176
Accounting Equations 179
Cash and Accrual Methods of Accounting 180
What Accounting Records Do You Need? 180
Using Financial Statements to Run Your Small Business 185
Analyzing Financial Statements 185
Ratio Analysis 186
Using Financial Ratios 186
Liquidity Ratios 188
Activity Ratios 188
Leverage Ratios 190
Profitability Ratios 191
Managing Cash Flow 193
Cash Flow Defined 193
Cash Flow Fundamentals 193
Cash Flow Management Tools 195
Strategies for Cash Flow Management 197
Manager s Notes: Ask ... 176
Manager s Notes: Small Business Dashboard 177
Competitive Advantage: Open-Book Management 195
Reality Check; Do You Have a Business or a Hobby? 186
Summary 200
Questions for Review and Discussion 201
Questions for Critical Thinking 201
What Would You Do? 201
CHAPTER 9
Financing Your Business.................................................203
Small Business Finance 204
Initial Capital Requirements 205
Defining Required Assets 205
The Five Cs of Credit 206
Additional Considerations 209
Basic Financial Vocabulary 209
Forms of Capital: Debt and Equity 209
Other Loan Terminology 213
How Can You Find Capital? 213
Loan Application Process 213
Sources of Debt Financing 213
What if a Lender Says No ? 219
Sources of Equity Financing 219
Choosing a Lender or Investor 224
Entrepreneurial Snapshot: Brodsky Says ... 224
Manager s Notes: Banker Talk 215
Reality Check: Recession Proof Your Small Business 208
Reality Check: Credit Card Start-up Funding-Really?? 220
Summary 226
Questions for Review and Discussion 226
Questions for Critical Thinking 226
What Would You Do? 226
CHAPTER 10
Legal Issues............................................................229
Small Business and the Law 230
Laws to Promote Fair Business Competition 231
Laws to Protect Consumers 231
Laws to Protect People in the Workplace 231
Licenses, Restrictions, and Permits 238
Bankruptcy Laws 239
Chapter 7 Bankruptcy 239
Chapter 11 Bankruptcy 240
Chapter 13 Bankruptcy 240
Contract Law for Small Businesses 241
Elements of a Contract 241
Contractual Obligations 241
Laws to Protect Intellectual Property 243
Patents 243
Copyrights 246
Trademarks 247
Global Protection of Intellectual Property 248
Manager s Notes: Legal Answers 242
Manager s Notes: Keeping Your Trademark in Shape 247
Reality Check: Who Can You Trust? 233
Reality Check: Protect Your App? 244
Summary 248
Questions for Review and Discussion 249
Questions for Critical Thinking 249
What Would You Do? 249
PART 4 Marketing 251
CHAPTER 11
Strategy and Research ...................................................252
Small Business Marketing 253
Marketing Concept 254
Of Purple Cows 254
Marketing Strategies for Small Businesses 255
Setting Marketing Objectives 255
Developing a Sales Forecast 255
Identifying Target Markets 257
Understanding Consumer Behavior 260
Market Research 263
Market Research Process 264
Limitations of Market Research 268
Entrepreneurial Snapshot: It Tastes Like What?! 256
Competitive Advantage: Sometimes the Best Marketing Strategy Is a Good Defense 258
Reality Check: SEO-Search Engine Optimization 261
Summary 269
Questions for Review and Discussion 269
Questions for Critical Thinking 270
What Would You Do? 270
CHAPTER 12
Product................................................................272
Using Your Marketing Mix 273
Product: The Heart of the Marketing Mix 273
Developing New Products 274
Inventor s Paradox 277
Importance of Product Competitive Advantage 279
Packaging 280
Purchasing for Small Business 280
Purchasing Guidelines 280
Purchasing Basics 281
Selecting Suppliers 282
Make-or-Buy Decision 282
Investigating Potential Suppliers 282
Managing Inventory 283
How Much Inventory Do You Need? 283
Costs of Carrying Inventory 286
Controlling Inventory 287
Reorder Point and Quantity 287
Visual Control 288
Economic Order Quantity 288
ABC Classification 289
Electronic Data Interchange 290
Just-in-Time 291
Materials Requirements Planning 292
Entrepreneurial Snapshot: Marketing Kings of Furniture 276
Reality Check: The Fairness of Slotting Fees 278
Reality Check: Money on the Shelf 286
Summary 292
Questions for Review and Discussion 293
Questions for Critical Thinking 293
What Would You Do? 294
CHAPTER 13
Place..................................................................296
Small Business Distribution 297
Location for the Long Run 299
State Selection 302
City Selection 304
Site Selection 306
Site Questions 306
Traffic Flow 308
Going Global 308
Location Types 309
Central Business Districts 309
Shopping Centers 310
Stand-Alone Locations 311
Service Locations 311
Incubators 311
Layout and Design 312
Legal Requirements 313
Retail Layouts 313
Service Layouts 314
Manufacturing Layouts 315
Home Office 317
Advantages 317
Disadvantages 318
Lease, Buy, or Build? 318
Leasing 318
Purchasing 320
Building 320
Entrepreneurial Snapshot: Buck Stops in Idaho 300
Manager s Notes: GIS-Improving Decision Making 307
Reality Check: Incubation Innovation 312
Reality Check: Is It Time to Move? 321
Summary 321
Questions for Review and Discussion 322
Questions for Critical Thinking 323
What Would You Do? 323
CHAPTER 14
Price and Promotion....................................................325
The Economics of Pricing 326
Competition 327
Demand 329
Costs 331
Breakeven Analysis 331
Pricing-Setting Techniques 334
Customer-Oriented Pricing Strategies 336
Internal-Oriented Pricing Strategies 337
Creativity in Pricing 339
Credit Policies 339
Extending Credit to Your Customers 341
Collecting Overdue Accounts 342
Promotion 343
Advertising 344
Personal Selling 349
Public Relations 350
Sales Promotions 351
Promotional Mix 352
Manager s Notes: Customers-Your Key to Sales 338
Competitive Advantage: Guppy in a Shark Tank: Small Business, Big Trade Shows 345
REALITY Check: Even in a Recession, Don t Give Away the Farm 330
Reality Check: What Price Is Too Low ...or Too High? 335
Summary 352
Questions for Review and Discussion 353
Questions for Critical Thinking 353
What Would You Do? 353
PART 5______Management 355__________________________________
CHAPTER 15
The Global Environment.................................................356
Preparing to Go International 357
Growth of Small Business 358
International Business Plan 358
Take the Global Test 359
Establishing Business in Another Country 360
Exporting 361
Importing 361
International Licensing 361
International Joint Ventures and Strategic Alliances 361
Direct Investment 363
Exporting 365
Indirect Exporting 365
Direct Exporting 368
Identifying Potential Export Markets 368
Importing 371
Financial Mechanisms for Going International 371
International Finance 372
Managing International Accounts 372
Countertrade and Barter 373
Information Assistance 374
The International Challenge 374
Understanding Other Cultures 374
International Trading Regions 378
ISO 9000 381
Entrepreneurial Snapshot: Tony and Maureen Wheeler 364
Manager s Notes: Always a Handshake and a Smile, Right? 378
Competitive Advantage: Outsourcing-Key Factors for Success 362
Reality Check: China-Here We Come ... or Not 366
Summary 381
Questions for Review and Discussion 382
Questions for Critical Thinking 382
What Would You Do? 383
CHAPTER 16
Small Business Management..............................................385
Managing Small Business 386
Four Functions of Management 387
What Managers Do 387
Small Business Growth 389
Your Growing Firm 390
Transition to Professional Management 392
The Next Step: An Exit Strategy 392
Leadership in Action 395
Leadership Attributes 396
Negotiation 399
Delegation 400
Motivating Employees 400
Can You Motivate without Using Money? 403
Employee Theft 405
Special Management Concerns: Time and Stress Management 405
Time Management 405
Stress Management 407
Manager s Notes: Help Me, Help Me, Help Me 388
Manager s Notes: Entrepreneurial Evolution 398
Competitive Advantage: More Hours in Your Day 406
Reality Check: Leadership Tips 397
Reality Check: Motivate More with Less 404
Summary 409
Questions for Review and Discussion 409
Questions for Critical Thinking 410
What Would You Do? 410
CHAPTER 17
Human Resource Management............................................412
Hiring the Right Employees 413
Job Analysis 414
Job Description 415
Job Specifications 416
Employee Recruitment 416
Advertising for Employees 416
Employment Agencies 416
Internet Job Sites 417
Executive Recruiters (Headhunters) 418
Employee Referrals 418
Relatives and Friends 418
Other Sources 419
Selecting Employees 420
Application Forms and Resumes 420
Interviewing 420
Testing 423
Temporary Employees and Professional Employer Organizations (PEOs) 425
Placing and Training Employees 426
Employee Training and Development 427
Ways to Train 427
Compensating Employees 429
Determining Wage Rates 429
Incentive-Pay Programs 430
Benefits 432
When Problems Arise: Employee Discipline and Termination 436
Disciplinary Measures 436
Dismissing Employees 439
Entrepreneurial Snapshot: Cooking up a Cause 431
Manager s Notes: Finding the Right One 414
Manager s Notes: Don t Even Ask! 421
Manager s Notes: Sixty-Second Guide to Hiring the Right Employee 428
Competitive Advantage: Perks That Small Businesses Can Afford 436
Reality Check: Working with Gen Yers 418
Reality Check: We Need to Talk ...440
Summary 441
Questions for Review and Discussion 442
Questions for Critical Thinking 442
What Would You Do? 443
CHAPTER 18
Managing Operations....................................................445
Elements of an Operating System 447
Inputs 447
Transformation Processes 447
Outputs 447
Control Systems 448
Feedback 449
Types of Operations Management 449
Operations Management for Manufacturing Businesses 449
Operations Management for Service Businesses 450
What Is Productivity? 450
Ways to Measure Manufacturing Productivity 451
Ways to Measure Service Productivity 452
What about Scheduling Operations? 453
Scheduling Methods 453
Routing 454
Sequencing 456
Dispatching 456
Quality-Centered Management 456
Six Sigma in Small Business 456
Quality Circles 458
How Do You Control Operations? 459
Feedforward Quality Control 459
Concurrent Quality Control 459
Feedback Quality Control 462
Manager s Notes: Six Sigma Online 459
COMPETITIVE ADVANTAGE: So How Do I Increase Productivity? 454
Reality Check: How Good Is Good Enough? 455
REALITY Check: Six Sigma: Beyond Manufacturing 460
Summary 463
Questions for Review and Discussion 463
Questions for Critical Thinking 464
What Would You Do? 464
Appendix: Cases 466
Notes 491
Index 503
|
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| spelling | Hatten, Timothy S. Verfasser aut Principles of small business management Timothy S. Hatten 5. ed., internat. ed. [Mason, OH] South-Western 2012 XXV, 516 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Small business Management Bis 4. Auflage Small business management Ab 6. Auflage Small business management HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022644216&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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