Marketing and public relations for museums, galleries, cultural and heritage attractions:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2011
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 365 S. Ill. |
| ISBN: | 0415610451 041561046X 9780415610452 9780415610469 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing and public relations for museums, galleries, cultural and heritage attractions |c Ylva French and Sue Runyard |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2011 | |
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| 650 | 4 | |a Museums |x Public relations | |
| 650 | 4 | |a Arts |x Marketing | |
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Datensatz im Suchindex
| _version_ | 1804145804137463808 |
|---|---|
| adam_text | Titel: Marketing and public relations for museums, galleries, cultural and heritage attractions
Autor: French, Ylva
Jahr: 2011
CONTENTS
Preface vii
Quotes from leaders of the sector viii
Acknowledgements xi
List of case studies xv
List of figures xvii
PART 1 MARKETING AND PR PRINCIPLES
FOR THE TWENTY-FIRST CENTURY 1
1 MARKETING IN A NEW DIMENSION 3
2 PUBLIC RELATIONS IS MORE THAN PR 15
3 THE MARKETING STRATEGY-STAGE 1:
THE INTERNAL AUDIT 29
4 THE MARKETING STRATEGY-STAGE 2:
THE EXTERNAL AUDIT 41
5 A PUBLIC RELATIONS STRATEGY FOR EVERY
OCCASION 55
6 EVERYTHING YOU WANT TO KNOW ABOUT BRANDS
AND BRANDING 71
CONTENTS
PART 2 FROM THEORY INTO PRACTICE 87
7 CREATING THE MARKETING PLAN 89
8 TACTICAL MARKETING AND AUDIENCE DEVELOPMENT 109
9 MAKING THE MOST OF YOUR TOURISM POTENTIAL 131
10 THE MEDIA OVERVIEW-THE FUTURE IS. . .? 145
11 ENGAGING WITH THE MEDIA THROUGH PR 155
12 EVENTS AS PART OF PUBLIC RELATIONS 175
13 INTERNAL COMMUNICATIONS WITH STAFF, BOARDS
AND VOLUNTEERS 189
14 COMMUNICATING WITH STAKEHOLDERS AND
PARTNERS - RELATIONSHIP MARKETING 203
15 COMMERCIAL AND FUNDRAISING ACTIVITIES -
THE RELATIONSHIP WITH MARKETING AND PR 215
16 COMMUNICATING IN A CRISIS 233
PART 3 RESEARCH AND RESOURCES 249
17 RESEARCH AND EVALUATION IN MARKETING AND PR 251
18 NOTES AND RESOURCES 271
APPENDIX: CASE STUDIES 286
Index 359
|
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| author | French, Ylva Runyard, Sue |
| author_facet | French, Ylva Runyard, Sue |
| author_role | aut aut |
| author_sort | French, Ylva |
| author_variant | y f yf s r sr |
| building | Verbundindex |
| bvnumber | BV037489496 |
| classification_rvk | AK 86700 |
| ctrlnum | (OCoLC)745480710 (DE-599)GBV641264194 |
| discipline | Allgemeines |
| edition | 1. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:25:16Z |
| institution | BVB |
| isbn | 0415610451 041561046X 9780415610452 9780415610469 |
| language | English |
| lccn | 2010050822 |
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| spelling | French, Ylva Verfasser aut Marketing and public relations for museums, galleries, cultural and heritage attractions Ylva French and Sue Runyard 1. ed. London [u.a.] Routledge 2011 XVIII, 365 S. Ill. txt rdacontent n rdamedia nc rdacarrier Museums Marketing Museums Public relations Arts Marketing Arts Public relations Cultural property Marketing Cultural property Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Museum (DE-588)4040795-0 gnd rswk-swf Kulturelle Einrichtung (DE-588)4136812-5 gnd rswk-swf Museum (DE-588)4040795-0 s Marketing (DE-588)4037589-4 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Kulturelle Einrichtung (DE-588)4136812-5 s Runyard, Sue Verfasser aut Erscheint auch als Online-Ausgabe 0-203-81375-8 Erscheint auch als Online-Ausgabe 978-0-203-81375-1 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022640864&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | French, Ylva Runyard, Sue Marketing and public relations for museums, galleries, cultural and heritage attractions Museums Marketing Museums Public relations Arts Marketing Arts Public relations Cultural property Marketing Cultural property Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Museum (DE-588)4040795-0 gnd Kulturelle Einrichtung (DE-588)4136812-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)4040795-0 (DE-588)4136812-5 |
| title | Marketing and public relations for museums, galleries, cultural and heritage attractions |
| title_auth | Marketing and public relations for museums, galleries, cultural and heritage attractions |
| title_exact_search | Marketing and public relations for museums, galleries, cultural and heritage attractions |
| title_full | Marketing and public relations for museums, galleries, cultural and heritage attractions Ylva French and Sue Runyard |
| title_fullStr | Marketing and public relations for museums, galleries, cultural and heritage attractions Ylva French and Sue Runyard |
| title_full_unstemmed | Marketing and public relations for museums, galleries, cultural and heritage attractions Ylva French and Sue Runyard |
| title_short | Marketing and public relations for museums, galleries, cultural and heritage attractions |
| title_sort | marketing and public relations for museums galleries cultural and heritage attractions |
| topic | Museums Marketing Museums Public relations Arts Marketing Arts Public relations Cultural property Marketing Cultural property Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Museum (DE-588)4040795-0 gnd Kulturelle Einrichtung (DE-588)4136812-5 gnd |
| topic_facet | Museums Marketing Museums Public relations Arts Marketing Arts Public relations Cultural property Marketing Cultural property Public relations Öffentlichkeitsarbeit Marketing Museum Kulturelle Einrichtung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022640864&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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