Multimodal discourse: the modes and media of contemporary communication
"Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication was used to exp...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Bloomsbury Academic
2010
|
| Ausgabe: | Repr. |
| Schlagworte: | |
| Zusammenfassung: | "Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication was used to express meaning, multimodality now surrounds us with a vast array of modes acting interactively and separately in order to 'speak' to us." "Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET. |
| Beschreibung: | Includes bibliographical references (p. [134]-137) and index |
| Beschreibung: | 142 S. Ill. |
| ISBN: | 9780340608777 |
Internformat
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| 500 | |a Includes bibliographical references (p. [134]-137) and index | ||
| 520 | 1 | |a "Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication was used to express meaning, multimodality now surrounds us with a vast array of modes acting interactively and separately in order to 'speak' to us." "Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET. | |
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Datensatz im Suchindex
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| author | Kress, Gunther R. 1940- Leeuwen, Theo van 1947- |
| author_GND | (DE-588)134173988 (DE-588)131963147 |
| author_facet | Kress, Gunther R. 1940- Leeuwen, Theo van 1947- |
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| author_sort | Kress, Gunther R. 1940- |
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| dewey-full | 302.2/01 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2/01 |
| dewey-search | 302.2/01 |
| dewey-sort | 3302.2 11 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| edition | Repr. |
| format | Book |
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| id | DE-604.BV037483955 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:25:08Z |
| institution | BVB |
| isbn | 9780340608777 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022635466 |
| oclc_num | 46694668 |
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| physical | 142 S. Ill. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | Bloomsbury Academic |
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| spelling | Kress, Gunther R. 1940- Verfasser (DE-588)134173988 aut Multimodal discourse the modes and media of contemporary communication Gunther Kress ; Theo van Leeuwen Repr. London [u.a.] Bloomsbury Academic 2010 142 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [134]-137) and index "Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Over the years, our everyday life has exploded with a diversity of communicative modes - language, image, music, sound, texture and gesture. Where before one form of communication was used to express meaning, multimodality now surrounds us with a vast array of modes acting interactively and separately in order to 'speak' to us." "Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET. Communicatie gtt Communication - Aspect psychologique Communication - Méthodologie Meios de comunicação (metodologia) larpcal Semiotiek gtt Semiótica larpcal Kommunikation Communication Methodology Semiotics Multimodales System (DE-588)4830853-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 s Multimodales System (DE-588)4830853-5 s DE-604 Leeuwen, Theo van 1947- Verfasser (DE-588)131963147 aut |
| spellingShingle | Kress, Gunther R. 1940- Leeuwen, Theo van 1947- Multimodal discourse the modes and media of contemporary communication Communicatie gtt Communication - Aspect psychologique Communication - Méthodologie Meios de comunicação (metodologia) larpcal Semiotiek gtt Semiótica larpcal Kommunikation Communication Methodology Semiotics Multimodales System (DE-588)4830853-5 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4830853-5 (DE-588)4031883-7 |
| title | Multimodal discourse the modes and media of contemporary communication |
| title_auth | Multimodal discourse the modes and media of contemporary communication |
| title_exact_search | Multimodal discourse the modes and media of contemporary communication |
| title_full | Multimodal discourse the modes and media of contemporary communication Gunther Kress ; Theo van Leeuwen |
| title_fullStr | Multimodal discourse the modes and media of contemporary communication Gunther Kress ; Theo van Leeuwen |
| title_full_unstemmed | Multimodal discourse the modes and media of contemporary communication Gunther Kress ; Theo van Leeuwen |
| title_short | Multimodal discourse |
| title_sort | multimodal discourse the modes and media of contemporary communication |
| title_sub | the modes and media of contemporary communication |
| topic | Communicatie gtt Communication - Aspect psychologique Communication - Méthodologie Meios de comunicação (metodologia) larpcal Semiotiek gtt Semiótica larpcal Kommunikation Communication Methodology Semiotics Multimodales System (DE-588)4830853-5 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communicatie Communication - Aspect psychologique Communication - Méthodologie Meios de comunicação (metodologia) Semiotiek Semiótica Kommunikation Communication Methodology Semiotics Multimodales System |
| work_keys_str_mv | AT kressguntherr multimodaldiscoursethemodesandmediaofcontemporarycommunication AT leeuwentheovan multimodaldiscoursethemodesandmediaofcontemporarycommunication |