Internet advertising and sales:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Nova Science Publ.
2011
|
| Schriftenreihe: | Internet theory, technology and applications
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Erscheint: März 2011 |
| Beschreibung: | IX, 137 S. |
| ISBN: | 9781617618895 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804145775519727616 |
|---|---|
| adam_text | Titel: Internet advertising and sales
Autor: Ilves, Laura S
Jahr: 2011
Contents
Preface vii
Chapter 1 Use of Trademarks as Keywords to Trigger
Internet Search Engine Advertisements 1
Brian T. Yeh
Chapter 2 Testimony of Randall Rothenberg, President
and Chief Executive Officer of the Interactive
Advertising Bureau, before the Subcommittee on
Regulations, Healthcare and Trade, Hearing
on The Impact of Online Advertising on Small Firms 25
Chapter 3 Testimony of Tim Carter, AsktheBuilder.com,
before the Subcommittee on Regulations,
Healthcare and Trade, Hearing on
The Impact of Online Advertising on Small Firms 35
Chapter 4 Privacy Law and Online Advertising 43
Kathleen Ann Ruane
Chapter 5 Aggressive Sales Tactics on the Internet and
their Impact on American Consumers 61
Chairman Rockefeller
Chapter 6 Supplemental Report on Aggressive
Sales Tactics on the Internet 103
Chairman Rockefeller
Chapter Sources 131
Index 133
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| title_full | Internet advertising and sales Laura S. Ilves ed. |
| title_fullStr | Internet advertising and sales Laura S. Ilves ed. |
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