Media today: an introduction to mass communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2011
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXXII, 621 S. Ill., graph. Darst. |
| ISBN: | 9780415876070 9780415876087 |
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| 245 | 1 | 0 | |a Media today |b an introduction to mass communication |c Joseph Turow |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Routledge |c 2011 | |
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
| _version_ | 1804145770116415488 |
|---|---|
| adam_text | IMAGE 1
4TH EDITION
MEDIATODAY
AN INTRODUCTION TO MASS COMMUNICATION
JOSEPHTUROW
I~ ~~O~;~;N~~UP NEW YORKAND LONDON
IMAGE 2
BRIEF CONTENTS
PREFACE ACKNOWLEDGMENTS A VISUAL TOUR OF MEDIA TODAY TO THE STUDENT
XX
XXVII XXVIII XXXII
PART 1 UNDERSTANDING THE NATURE OF MASS MEDIA 2
1. UNDERSTANDING MASS MEDIA AND THE IMPORTANCE OF MEDIA LITERACY 4
2. MAKING SENSE OF THE MEDIA BUSINESS 34
3. CONTROLS ON MEDIA CONTENT: GOVERNMENT REGULATION, SELF-REGULATION,
AND ETHICS 70
4. MAKING SENSE OF RESEARCH ON MEDIA EFFECTS AND MEDIA CULTURE 120
PART TWO MEDIA GIANTS AND CROSS-MEDIA ACTIVITIES 154
5. A WORLD OF BLURRED MEDIA BOUNDARIES 156
6. UNDERSTANDING THE STRATEGIES OF MEDIA GIANTS 192
PART THREE THE PRINT MEDIA 224
7. THE BOOK INDUSTRY 226
8. THE NEWSPAPER INDUSTRY 258
9. THE MAGAZINE INDUSTRY 296
PART FOUR THE ELECTRONIC MEDIA 326
10. THE RECORDING INDUSTRY 328
11. THE RADIO INDUSTRY 364
12. THE MOVIE INDUSTRY 404
13. THE TELEVISION INDUSTRY 444
14. THE INTERNET AND VIDEO GAME INDUSTRIES 484
/
VII
IMAGE 3
15. THE ADVERTISING INDUSTRY
16. THE PUBLIC RELATIONS INDUSTRY
526 558
BRIEF CONTENTS
PART FIVE
ADVERTISING AND PUBLIC RELATIONS 524
EPILOGUE NOTES PHOTO CREDITS INDEX
596 598 604 606
VIII
IMAGE 4
DETAILED CONTENTS
PART 1 UNDERSTANDING THE NATURE OF MASS MEDIA 2
I UNDERSTANDING MASS MEDIA AND THE IMPORTANCE OF MEDIA LITERACY 4
INTRODUCING MASS COMMUNICATION 6
THE ELEMENTS OF MASS COMMUNICATION 7 CULTURE TODAY: WHERE DOES THE TERM
MEDIA COME FROM? 8
CRITICAL CONSUMER: JON STEWART AND AGENDA
SETTING 13
MASS COMMUNICATION DEFINED 14
MASS MEDIA, CULTURE, AND SOCIETY 17
HOW DO WE USE THE MASS MEDIA IN OUR DAILY LIVES? 17
HOW DO THE MASS MEDIA INFLUENCE CULTURE? 19 CULTURE TODAY: MAD MEN S
TWITTER CAMPAIGN 21
MEDIA LITERACY 22
CULTURE TODAY: MEDIA CONVERGENCE AND HAITI 23
PRINCIPLES OF MEDIA LITERACY 24
MEDIA LITERACY TOOLS 26 MEDIA PROFILE: LADY GAGA 28 THE BENEFITS OF A
MEDIA-LITERATE PERSPECTIVE 30
2 MAKING SENSE OF THE MEDIA BUSINESS IDENTIFYING AN AUDIENCE FOR MASS
MEDIA CONTENT 36 .
DEFINING AND CONSTRUCTING A TARGET AUDIENCE 36
CRITICAL CONSUMER: HOW MUCH AM I WORTH? 39 CREATING CONTENT TO ATTRACT
THE TARGET
AUDIENCE 41
CULTURE TODAY: BETTY WHITE 42 DETERMINING A GENRE FOR MASS MEDIA
CONTENT 43
ENTERTAINMENT 43
NEWS 46
INFORMATION 50
EDUCATION 51
ADVERTISEMENTS 51 MIXING GENRES 53
PRODUCTION OF MASS MEDIA CONTENT 54
MEDIA PRODUCTION FIRMS 55 CULTURE TODAY: SILICON FREELANCERS 56
DISTRIBUTION OF MASS MEDIA CONTENT 58
EXHIBITION OF MASS MEDIA CONTENT 59
FINANCING MASS MEDIA CONTENT 60
FUNDING NEW PRODUCTION 61 CULTURE TODAY: NETWORK DEMANDS 62 FUNDING WHEN
PRODUCTION IS ALREADY
COMPLETE 63
MEDIA LITERACY AND THE BUSINESS OF MASS MEDIA 65
34
3 CONTROLS ON MEDIA CONTENT: GOVENUNENT REGULATION, SELF-REGULATION, AND
ETHICS HOW DO GOVERNMENTS REGULATE THE MEDIA? 72
FOUR MODELS OF MEDIA REGULATION BY GOVERNMENTS 72
INFLUENCES ON MEDIA REGULATION BY GOVERNMENTS 75
70
IX
IMAGE 5
DETAILED CONTENTS
HOW DOES THE UNITED STATE REGULATE THE
MEDIA? 76
THE FIRST AMENDMENT 76
THREE TYPES OF MEDIA REGULATION PRACTICED BY THE U.S. GOVERNMENT 79
REGULATING CONTENT BEFORE DISTRIBUTION 80 CRITICAL CONSUMER: PRIOR
RESTRAINT AND STUDENT JOURNALISM ON THE WEB 88 REGULATING INFORMATION
AFTER DISTRIBUTION 89
CRITICAL CONSUMER: WEB USER BEWARE 93 CULTURE TODAY: WOODY ALLEN VS.
AMERICAN APPAREL 96
ECONOMIC REGULATION 97 TECH & INFRASTRUCTURE: PRIVACY IN THE DIGITAL AGE
98
THE STRUGGLE WITH GOVERNMENT OVER INFORMATION GATHERING 100
GATHERING INFORMATION ON GOVERNMENT DOCUMENTS AND MEETINGS 100 GATHERING
INFORMATION ON NEWS EVENTS GATHERING INFORMATION FROM CONFIDENTIAL
SOURCES 101
ALLOWING INFORMATION GATHERING MEDIA SELF-REGULATION 102
EXTERNAL PRESSURES ON MEDIA ORGANIZATIONS TO SELF-REGULATE 103 INTERNAL
PRESSURES ON MEDIA TO SELF-REGULATE CULTURE TODAY: THIS FILM IS NOT YET
RATED THE ROLE OF ETHICS 112
MAKING ETHICAL DECISIONS 112 ETHICAL DUTIES TO VARIOUS CONSTITUENCIES IS
IT ETHICAL?
THE BAN ON PHOTOS OF SOLDIERS COFFINS FORMING ETHICAL STANDARDS FOR THE
MASS MEDIA 114
MEDIA LITERACY, REGULATION, AND ETHICS 114
MEDIA REGULATIONS AND THE SAVVY CITIZEN
101
101
105 110
112
113
115
4 MAKING SENSE OF RESEARCH ON MEDIA
EFFECTS AND MEDIA CULTURE 120
MEDIA RESEARCH: TOOLS FOR EVALUATING MEDIA
RESEARCH 122
X
THE NATURE OF MASS MEDIA RESEARCH 122 THE EARLY YEARS OF MASS MEDIA
RESEARCH IN THE UNITED STATES 122
SEARCHING FOR COMMUNITY: EARLY CRITICAL STUDIES RESEARCH 123 FEARING
PROPAGANDA: EARLY CONCERNS ABOUT PERSUASION 124
KIDS AND MOVIES: CONTINUING EFFECTS RESEARCH 127
IS IT ETHICAL?
WHEN POLITICS MEET SOCIAL RESEARCH 128 SOCIAL RELATIONS AND THE MEDIA
129 THE LIMITS OF PROPAGANDA: LIMITED EFFECTS RESEARCH 131
CONSOLIDATING THE MAINSTREAM APPROACH 133
STUDYING OPINION AND BEHAVIOR CHANGE 133 STUDYING WHAT PEOPLE LEARN FROM
MEDIA 133 STUDYING WHY, WHEN, AND HOW PEOPLE USE THE MEDIA 136
MEDIA RESEARCH: A WORLD CLASS IDEA 136 THE RISE OF CRITICAL APPROACHES
137
MOVING FROM MAINSTREAM APPROACHES TO CRITICAL APPROACHES 137 CRITICAL
CONSUMER: FRAMING GAY MARRIAGE 143
CULTURAL STUDIES 143
HISTORICAL APPROACHES TO CULTURAL STUDIES 144 ANTHROPOLOGICAL APPROACHES
TO CULTURAL STUDIES 144
LINGUISTIC AND LITERARY APPROACHES TO CULTURAL STUDIES 145
USING MEDIA RESEARCH TO DEVELOP MEDIA LITERACY SKILLS 146
CULTURE TODAY: BINGE DRINKING PSAS 146 WHERE DO YOU STAND WITH RESPECT
TO MEDIA EFFECTS? 147
HOW TO MAKE SENSE OF DISCUSSIONS AND ARGUMENTS ABOUT MEDIA EFFECTS 147
HOW TO EXPLORE YOUR CONCERNS ABOUT MASS MEDIA 149
IMAGE 6
PART TWO
MEDIA GIANTS AND CROSS-MEDIA ACTIVITIES
DETAILED CONTENTS
154
5 A WORLD OF BLURRED MEDIA BOUNDARIES 156
SIX GUIDING MASS MEDIA TRENDS 158 MEDIA FRAGMENTATION 158
AUDIENCE EROSION 158 TECH & INFRASTRUCTURE: CAN THE INTERNET AND
TELEVISION CO-EXIST? 159
AUDIENCE SEGMENTATION 160
SEGMENTATION WHEN OUTLETS ARE NOT ADVERTISER-SUPPORTED 161 SEGMENTATION
WHEN OUTLETS ARE ADVERTISER-SUPPORTED 162
DISTRIBUTION OF PRODUCTS ACROSS MEDIA BOUNDARIES 163
CROSSING MEDIA BOUNDARIES TO COVER COSTS 164 CULTURE TODAY:
ADVERTAINMENT 165 CROSSING MEDIA BOUNDARIES TO ACHIEVE A GOOD
SHARE OF MIND 169
GLOBALIZATION 170
WORLDWIDE MEDIA TASTES VS. AMERICAN MEDIA TASTES 171
GLOBAL MEDIA ORGANIZATIONS VS. LOCAL MEDIA ORGANIZATIONS 173
CONGLOMERATION 173
WORLD VIEW: VIACOM S JOINT VENURE IN INDIA 174
SYNERGY 175
DIGITAL CONVERGENCE 177
THE DEVELOPMENT OF DIGITAL 178 ENCOURAGING CROSS-MEDIA DISTRIBUTION 179
ENCOURAGING CONTROVERSY 180
MEDIA LITERACY: TAKING A CRITICAL VIEW OF BLURRING MEDIA BOUNDARIES 181
THREE COMMON CRITICISMS OF THE GROWTH OF CONGLOMERATES 182 DETERMINING
YOUR POINT OF VIEW AS A CRITICAL CONSUMER OF MEDIA 188
6 UNDERSTANDING THE STRATEGIES OF MEDIA GIANTS 192
THREE CONTEMPORARY MEDIA GIANTS 194 MEDIA RESEARCH: HOW TO FIND AN
ANNUAL REPORT 194
THE WALT DISNEY COMPANY 195
CULTURE TODAY: DOES MICKEY MOUSE HAVE A PERSONALITY? 196
THREE MAIN STRATEGIES 197
IS IT ETHICAL?
DISNEY S BABY EINSTEIN CONTROVERSY 200
NEWS CORPORATION 202
THREE MAIN STRATEGIES 205 GOOGLE 209
THREE MAIN STRATEGIES 210 WORLD VIEW: GOOGLE IN CHINA 211 MEDIA PROFILE:
GOOGLE FOUNDERS SERGEY BRIN
AND LARRY PAGE 212
CRITICAL CONSUMER: THE POWER OF SOCIAL
SEARCH 216
MEDIA LITERACY AND CORPORATE
STRATEGIES 219
XI
IMAGE 7
DETAILED CONTENTS
PART THREE
THE PRINT MEDIA 224
7 THE BOOK INDUSTRY 226
THE HISTORY OF THE BOOK 228
GUTENBERG AND THE ADVENT OF MOVABLE TYPE 228 THE IMPACT OF THE BOOK ON
SOCIETY 229
THE BOOK IN ENGLAND 230
THE BOOK IN THE BRITISH COLONIES 231 U.S. BOOK PUBLISHING BECOMES AN
INDUSTRY 232
THE ADVENT OF DIME NOVELS AND DOMESTIC NOVELS 233
CONGLOMERATES ENTER THE BOOK INDUSTRY 234 CRITICAL CONSUMER: THE ADVENT
OF THE SERIAL 234
THE BOOK INDUSTRY TODAY 235
EDUCATIONAL AND PROFESSIONAL BOOKS 235 CONSUMER BOOKS 235 WORLD VIEW:
THE SCARCITY OF TEXTBOOKS 236 VARIETY AND SPECIALIZATION IN BOOK
PUBLISHING 238
FINANCING BOOK PUBLISHING 239 PRODUCTION IN THE BOOK PUBLISHING INDUSTRY
240
PRODUCTION IN TRADE PUBLISHING 240 PRODUCTION AT A UNIVERSITY PRESS 241
BOOK PRODUCTION AND THE ELECTRONIC AGE 242 TECH & INFRASTRUCTURE: AN
ONLINE MARKET FOR
E-BOOKS? 243
ETHICAL PITFALLS IN BOOK PRODUCTION 243 REDUCING THE RISKS OF FAILURE
DURING THE PRODUCTION PROCESS 245 IS IT ETHICAL?
A MILLION LITTLE PIECES 246 CRITICAL CONSUMER: TARGETING IN THE BOOK
INDUSTRY 247
DISTRIBUTION IN THE BOOK INDUSTRY 248
THE ROLE OF WHOLESALERS IN THE DISTRIBUTION PROCESS 248
ASSESSING A TITLE S POPULARITY 249 EXHIBITION IN BOOK PUBLISHING 250
EXHIBITION IN TEXTBOOK PUBLISHING 250
XII
EXHIBITION VIA BOOKSTORES 251 MEDIA LITERACY AND THE BOOK INDUSTRY 252
MEDIA PROFILE: STEPHANIE MEYER 253 CRITICAL CONSUMER: TEXAS AND THE
TEXTBOOK INDUSTRY 254
8 THE NEWSPAPER INDUSTRY 258
THE DEVELOPMENT OF THE NEWSPAPER 260
THE RISE OF THE ADVERSARIAL PRESS 260 NEWSPAPERS IN POST-REVOLUTIONARY
AMERICA 260 NEWSPAPERS BECOME MASS MEDIA 261 CHANGING APPROACHES TO NEWS
262
FINANCING THE PAPER 263
DEFINING NEWS 263 ORGANIZING THE NEWS PROCESS 264 A REVOLUTION IN
NEWSPAPER PUBLISHING 265
A READERSHIP REVOLUTION 265 AN ADVERTISING REVOLUTION 265 PRINT
JOURNALISM IN THE EARLY TWENTIETH CENTURY 266
THE ERA OF YELLOW JOURNALISM 266 THE NEWSPAPER INDUSTRY CONSOLIDATES 268
THE RISE OF THE TABLOIDS 268 NEWSPAPER INDUSTRY WOES 268
CRITICAL CONSUMER: SHOULD THE GOVERNMENT SUBSIDIZE NEWSPAPERS? 271 AN
OVERVIEW OF THE MODERN NEWSPAPER INDUSTRY 271
CRITICAL CONSUMER: SELLING THE FRONT PAGE 272 DAILY NEWSPAPERS 272
WEEKLY NEWSPAPERS 275 NEWSPAPER NICHES 276
FINANCING THE NEWSPAPER BUSINESS 276 CULTURE TODAY: ETHNIC NEWSPAPERS
277 ADVERTISING 277
ADVERTISING CHALLENGES FACING NEWSPAPERS 279 CIRCULATION CHALLENGES
FACING NEWSPAPERS 279
IMAGE 8
PRODUCTION AND THE NEWSPAPER
INDUSTRY 280
CREATING EWSPAPER CONTENT 280
CULTURE TODAY: PROPUBLICA 283 CRITICAL CONSUMER: SHOULD NEWSPAPERS
DELETE OBJECTIONABLE MATERIAL? 284 THE TECHNOLOGY OF PUBLISHING THE
PAPER 285
DISTRIBUTION AND THE NEWSPAPER INDUSTRY 285
DETERMINING WHERE TO MARKET THE NEWSPAPER 286
EXHIBITION IN THE NEWSPAPER INDUSTRY 287
ACHIEVING TOTAL MARKET COVERAGE 287 A KEY INDUSTRY ISSUE: BUILDING
READERSHIP 288
BUILDING PRINT READERSHIP 288 BUILDING DIGITAL NEWSPAPERS 289 TECH &
INFRASTRUCTURE: OHMYNEWS 291 MEDIA LITERACY AND THE NEWSPAPER
INDUSTRY 291
9 THE MAGAZINE INDUSTRY 296
THE DEVELOPMENT OF MAGAZINES 298
THE TRANSFORMATION OF MAGAZINES INTO MASS MEDIA 298
THE RISE OF WOMEN S MAGAZINES 298 WORLD VIEW: MAGAZINES IN CHINA COME OF
AGE 300
FUNDAMENTAL CHANGES IN MAGAZINE PUBLISHING 300
DETAILED CONTENTS
NEW ROLES FOR MASS-CIRCULATION
MAGAZINES 301
SENSATIONAL NEWS: THE WORK OF THE MUCKRAKERS 301
ENTERTAINMENT ROLES: THE LADIES HOME JOURNAL AND THE SATURDAY EVENING
POST 302 MAGAZINES LATER IN THE TWENTIETH CENTURY AN OVERVIEW OF THE
MODERN MAGAZINE
INDUSTRY 305
FIVE MAJOR TYPES OF MAGAZINES 305 BUSINESS- TO- BUSINESS MAGAZINES/TRADE
MAGAZINES 305
CONSUMER MAGAZINES 305 CULTURE TODAY: ACADEMIC JOURNALS AND OPEN ACCESS
306
LITERARY REVIEWS AND ACADEMIC]OURNALS NEWSLETTERS 306
COMIC BOOKS 307
FINANCING MAGAZINE PUBLISHING CONTROLLED CIRCULATION MAGAZINES PAID
CIRCULATION MAGAZINES 308 MARKET SEGMENTATION 309
TECH & INFRASTRUCTURE: SPORTS ILLUSTRATED EVERYWHERE 310 PRODUCTION AND
THE MAGAZINE INDUSTRY 311
MAGAZINE PRODUCTION GOALS 312 CULTURE TODAY: PRINT MAGAZINES AND WEB
TRAFFIC 313
PRODUCING THE MAGAZINE AS A BRAND DISTRIBUTION AND THE MAGAZINE INDUSTRY
316
EXHIBITION AND THE MAGAZINE INDUSTRY 318
MEDIA LITERACY AND THE MAGAZINE INDUSTRY 319
CONGLOMERATION 319 ADVERTISER INFLUENCE ON CONTENT 320 CRITICAL
CONSUMER: THE PRESIDENT S NEW CLOTHES 322
304
306
307
307
313
PART FOUR THE ELECTRONIC MEDIA 326
10 THE RECORDING INDUSTRY 328
THE RISE OF RECORDS 330
MINSTREL SHOWS 330 VAUDEVILLE SHOWS 330 LISTENING TO MUSIC AT HOME 331
THE ADVENT OF THE RECORD PLAYER 331
RECORDS AND THE RISE OF RADIO 334
XIII
IMAGE 9
DETAILED CONTENTS
RETHINKING RADIO AND RECORDINGS,
1950-1980 335
THE DEVELOPMENT OF FORMATS 335 NEW DEVELOPMENTS IN TECHNOLOGY 336 TOWARD
A NEW DIGITAL WORLD: THE 1980S AND 1990S 337
AN OVERVIEW OF THE MODERN RECORDING INDUSTRY 337
INTERNATIONAL OWNERSHIP 338 FRAGMENTED PRODUCTION 338 CONCENTRATION OF
DISTRIBUTION 339 UNIQUE FEATURES OF THE RECORDING
INDUSTRY 339
U.S. SALES AND AUDIENCES 339 SINGLES VS. ALBUMS 340 DIVERSE RECORDING
MEDIA FORMATS 340 DIVERSE MUSIC GENRES 343
PRODUCTION AND THE RECORDING INDUSTRY 343
ARTISTS LOOKING FOR LABELS; LABELS LOOKING FOR ARTISTS 343
CULTURE TODAY: LATIN MUSIC 344 FINDING MUSIC TO RECORD 345 CRITICAL
CONSUMER: AMERICAN IDA/AND THE TALENT HUNT 346
ROYALTIES 346
COMPENSATING ARTISTS 347 PRODUCING A RECORD 347 SELF-PRODUCING CDS FOR
SALE 348 DISTRIBUTION IN THE RECORDING
INDUSTRY 349
CULTURE TODAY: A TRANSFORMATION IN MUSIC DISTRIBUTION 350
THE IMPORTANCE OF PROMOTION 351 VIDEO, INTERNET, AND MOVIE PROMOTIONS
352 CONCERT TOURS 353
EXHIBITION IN THE RECORDING INDUSTRY 354
DIGITAL DOWNLOADS 354 TRADITIONAL RECORD STORES 354 OTHER RETAIL STORES
355
INTERNET STORES 355
RECORD CLUBS 355
DIRECT SALES 356
TWO MAJOR PUBLIC CONTROVERSIES 356 CONCERNS OVER LYRICS 356 CONCERNS
ABOUT ACCESS TO MUSIC 357 MEDIA LITERACY AND THE RECORDING
INDUSTRY 359
CULTURE TODAY: JUSTIN BIEBER AND YOUTUBE 360
XIV
11 THE RADIO INDUSTRY THE RISE OF RADIO 366
THE EARLY DAYS OF RADIO 366 DETERMINING THE USE OF RADIO THE CREATION OF
THE RCA 367 GOVERNMENT REGULATION OF RADIO 369
RADIO IN THE 1920S, 1930S, AND 1940S NETWORK PROGRAMMING 370 RETHINKING
RADIO, 1950-1970 371
RADIO AND THE RISE OF TELEVISION 371 THE BABY BOOM, RADIO, AND
RECORDINGS ETHICS AND PAYOLA 372
FM RADIO AND THE FRAGMENTATION OF ROCK MUSIC 373
CHALLENGES OF FRAGMENTATION AND DIGITIZATION, 1970 TO THE PRESENT TECH &
INFRASTRUCTURE: HOW THE RADIO SPECTRUM WORKS 374
AN OVERVIEW OF THE TERRESTRIAL RADIO INDUSTRY 376
MEDIA PROFILE: RUSH LIMBAUGH 376 WHERE AND WHEN PEOPLE LISTEN TO THE
RADIO AM VS. FM TECHNOLOGY 377 COMMERCIAL RADIO STATIONS VS. NONCOMMER-
CIAL RADIO STATIONS 378 RADIO MARKET SIZE 379 PRODUCTION IN THE RADIO
INDUSTRY RADIO FORMATS 380
DETERMINING LISTENING PATTERNS WORKING WITH FORMATS 384 PRODUCING THE
PLAYLIST 385 CONDUCTING RESEARCH TO COMPILE THE PLAYLIST
MAINTAINING THE FORMAT AND RETAINING THE TARGET AUDIENCE 387
DISTRIBUTION IN THE RADIO INDUSTRY THE ROLE OF NETWORKS, SYNDICATORS,
AND
FORMAT NETWORKS 388 CRITICAL CONSUMER: THE NEED FOR LOCAL RADIO 389
EXHIBITION IN THE RADIO INDUSTRY
ADVERTISING S ROLE IN RADIO EXHIBITION LEARNING WHO LISTENS 391
364
366
370
372
374
377
379
383
385
388
390 390
IMAGE 10
CONDUCTING MARKET RESEARCH TO DETERMINE
STATION RATINGS 391 WHEN STATIONS FARE POORLY IN THE RATINGS RADIO AND
THE NEW DIGITAL WORLD SATELLITE RADIO 394
INTERNET RADIO 396
TRADITIONAL RADIO S RESPONSES TO DIGITAL MUSIC 397
COMMERCIAL TIME 397 HD RADIO 397
INTERNET PARTICIPATION 398 BROADCAST RADIO AND SOCIAL CONTROVERSY 399
RADIO CONSOLIDATION 399 MEDIA LITERACY AND THE RADIO INDUSTRY 400
393
394
12 THE MOVIE INDUSTRY 404
THE RISE OF MOTION PICTURES 406
USING PHOTOGRAPHIC IMAGES TO SIMULATE MOTION 406
FILMS BECOME MASS ENTERTAINMENT MEDIA 407 MEDIA PROFILE: HATTIE MCDANIEL
409 VERTICAL INTEGRATION AND THE ADVENT OF THE
STUDIO SYSTEM 410 SELF-REGULATION AND THE FILM INDUSTRY 411 NEW
CHALLENGES FOR THE FILM INDUSTRY 411 CHANGES IN TECHNOLOGY 413
AN OVERVIEW OF THE MODERN MOTION PICTURE INDUSTRY 413
PRODUCTION IN THE MOTION PICTURE INDUSTRY 416
THE ROLE OF THE MAJORS 416 DISTINGUISHING BETWEEN PRODUCTION AND
DISTRIBUTION 417
THE ROLE OF INDEPENDENT PRODUCERS 417 THE PROCESS OF MAKING A MOVIE 417
WORLD VIEW: WORKING MORE, EARNING LESS IN HOLLYWOOD 419
THEATRICAL DISTRIBUTION IN THE MOTION
PICTURE INDUSTRY 425
FINDING MOVIES TO DISTRIBUTE 425 RELEASING MOVIES 425 MARKETING MOVIES
427
DETAILED CONTENTS
CULTURE TODAY: LIONSGATE AND KICK-ASS
CULTURE TODAY: WHEN FANS DEMAND IT THEATRICAL EXHIBITION IN THE MOTION
PICTURE INDUSTRY 429
THE RELATIONSHIP BETWEEN DISTRIBUTORS AND THEATER CHAINS 429
TECH & INFRASTRUCTURE: MOVIES STILL START WITH FILM 430
DIGITAL THEATERS 431
CULTURE TODAY: MARTIN SCORSESE AND FILM PRESERVATION 432
NONTHEATRICAL DISTRIBUTION AND EXHIBITION IN THE MOTION PICTURE INDUSTRY
433
TRADITIONAL AND ONLINE VIDEO STORES 433 CULTURE TODAY: AVATARAND
SMOKE-FREE MOVIES 434
EXHIBITION OF MOVIES ON TELEVISION
THE PROBLEM OF PIRACY 435
MEDIA LITERACY AND THE MOTION PICTURE INDUSTRY 436
CULTURAL DIVERSITY AND CULTURAL COLONIALISM WORLD VIEW: BOLLYWOOD AND
HOLLYWOOD
427
428
435
437
438
13 THE TELEVISION INDUSTRY 444
THE RISE OF TELEVISION 446
TELEVISION IN ITS EARLIEST FORMS 446 TELEVISION GAINS WIDESPREAD
ACCEPTANCE IN THE 1950S 446
TELEVISION IN THE 1960S 448 THE RISE OF CABLE TELEVISION 449
GOVERNMENT REGULATION OF THE CABLE TELEVISION INDUSTRY IN THE 1960S AND
1970S 450 A FRAGMENTED TELEVISION ERA 451 NEW NETWORKS EMERGE 451
NEW TECHNOLOGIES MEAN NEW OPPORTUNITIES AND NEW CHALLENGES 451
CONSOLIDATING OWNERSHIP 452 AN OVERVIEW OF THE CONTEMPORARY
TELEVISION INDUSTRY 452
TELEVISION BROADCASTING 453 CRITICAL CONSUMER: CBS UNDERWEAR CONFLICT
454
CABLE AND SATELLITE SERVICES 456
XV
IMAGE 11
DETAILED CONTENTS
WORLD VIEW: DISCOVERY TAKES TLC GLOBAL 458
PRODUCTION IN THE TELEVISION
INDUSTRY 459
PRODUCING CHANNEL LINE-UPS 459 PRODUCING BROADCAST CHANNEL LINE-UPS 462
PRODUCING INDIVIDUAL CHANNELS: CABLE, SATELLITE, AND BROADCAST 462
MEDIA RESEARCH: HGTV S NATURALISTIC EXPERIMENT 463
DISTRIBUTION IN THE TELEVISION
INDUSTRY 469
SYNDICATION 469
CHALLENGES TO TRADITIONAL TV PRODUCTION AND DISTRIBUTION 472
NEW AVENUES FOR NETWORK DISTRIBUTION 472 CULTURE TODAY: SHOULD TV VIDEO
BE FREE ON THE WEB? 473
NEW AVENUES FOR PRODUCTION FIRMS 474
EXHIBITION IN THE BROADCAST INDUSTRY 474
TELEVISION AND MEDIA LITERACY 475
AUDIENCE ISSUES 476 CULTURE TODAY: HISPANIC TELEVISION 476 CONTENT
ISSUES 477
TECH & INFRASTRUCTURE: TV RATINGS AND KIDS 478 INDUSTRY CONTROL ISSUES
479
PART FIVE ADVERTISING AND PUBLIC RELATIONS
14 THE INTERNET AND VIDEO GAME INDUSTRIES 484 AN INDUSTRY BACKGROUND 486
THE RISE OF COMPUTERS AND THE INTERNET 487
THE ADVENT OF THE PERSONAL COMPUTER 488 ONLINE CAPABILITY 488 THE
HYPERLINK AND THE WORLD WIDE WEB 489 CRITICAL CONSUMER: IF MOBILE
OUTPACES THE
DESKTOP 490
THE RISE OF VIDEO GAMES 491
AN OVERVIEW OF THE INTERNET INDUSTRY 492
PRODUCTION AND DISTRIBUTION IN THE INTERNET INDUSTRY 492
MEDIA RESEARCH: THE PEW INTERNET AND AMERICAN LIFE PROJECT 495
CRITICAL CONSUMER: PLEASE ROB ME, FOURSQUARE, AND TWITTER 496
CRITICAL CONSUMER: FACEBOOK, MYSPACE,
AND DIVERSITY 497
EXHIBITION IN THE INTERNET INDUSTRY 502
AN OVERVIEW OF THE MODERN VIDEO GAME INDUSTRY 506
VIDEO GAME HARDWARE 506 VIDEO GAME SOFTWARE 509
ADVERTISING CONTENT AND VIDEO GAMES 511 DISTRIBUTION AND EXHIBITION OF
VIDEO GAMES 513
MEDIA LITERACY AND THE INTERNET AND VIDEO GAME INDUSTRIES 515
BLURRING OF MEDIA BOUNDARIES 515 TECH & INFRASTRUCTURE: NETFLIX COMES TO
WII 515
THE POWER OF CONGLOMERATES 516
THE FILTERING OF CONTENT 517 PRIVACY 518
524
15 THE ADVERTISING INDUSTRY THE RISE OF THE ADVERTISING INDUSTRY THE
BIRTH OF THE ADVERTISING AGENCY 528
526
528
XVI
THE ADVENT OF RADIO ADVERTISING 530 ADVERTISING, THE POST-WAR ERA, AND
TELEVISION 530
TRENDS IN THE SECOND HALF OF THE TWENTIETH CENTURY 531
CULTURE TODAY: NEGATIVE POLITICAL ADS 532 AN OVERVIEW OF THE MODERN
ADVERTISING
INDUSTRY 533
MEDIA PROFILE: TOM BURRELL 534 ADVERTISING AGENCIES 534
PRODUCTION IN THE ADVERTISING INDUSTRY 537
CREATING PORTRAITS 539
IMAGE 12
DETAILED CONTENTS
DISTRIBUTION IN THE ADVERTISING
INDUSTRY 540
EXHIBITION IN THE ADVERTISING INDUSTRY 543
CULTURE TODAY: PEPSI MISSES THE SUPER BOWL 543
DETERMINING AN ADVERTISEMENT S SUCCESS 545 CULTURE TODAY: SUPER BOWL
ADS: BEYOND THE HYPE 545
THREATS TO TRADITIONAL ADVERTISING 546
MEDIA LITERACY AND THE ADVERTISING INDUSTRY 547
IS IT ETHICAL?
IS IT ETHICAL TO ADVERTISE? 548 ADVERTISING AND COMMERCIALISM 549 TECH &
INFRASTRUCTURE: ADVERTISING AND VIDEO GAMES 550
CRITICAL CONSUMER: GREENWASHING 551 ADVERTISING AND DEMOCRACY 551
CULTURE TODAY: ADVERTISING THE CENSUS 552 SPIRALING CLUTTER 553
THE PUBLIC RELATIONS INDUSTRY COMES OF AGE 563 GROWTH AND CHANGE IN THE
PR INDUSTRY 566 AN OVERVIEW OF THE MODERN PUBLIC RELATIONS INDUSTRY 567
CORPORATE COMMUNICATION DEPARTMENTS 567 PUBLIC RELATIONS AGENCIES 568
MAJOR PUBLIC RELATIONS ACTIVITIES 569
CORPORATE COMMUNICATIONS 570 FINANCIAL COMMUNICATIONS 571 CONSUMER AND
BUSINESS-TO-BUSINESS COMMUNICATION 572
PUBLIC AFFAIRS 573 CRISIS MANAGEMENT 574 CULTURE TODAY: PR AND THE
TELENOVELA 575 MEDIA RELATIONS 576 PRODUCTION IN THE PUBLIC RELATIONS
INDUSTRY 577
TECH & INFRASTRUCTURE: TWEETING FOR PR 578 DISTRIBUTION IN THE PUBLIC
RELATIONS INDUSTRY 579
EXHIBITION IN THE PUBLIC RELATIONS INDUSTRY 580
THE RISE OF INTEGRATED MARKETING COMMUNICATION 581
BRANDED ENTERTAINMENT 581 CRITICAL CONSUMER: PRODUCT PLACEMENT AND
MOMMY BLOGGERS 583
DIRECT MARKETING 584 RELATIONSHIP MARKETING 584 AGENCY HOLDING COMPANIES
584 MEDIA LITERACY AND THE PERSUASION
INDUSTRIES 586
TRUTH AND HIDDEN INFLUENCE IN THE PERSUASION INDUSTRIES 586
TARGETING AND THE PERSUASION INDUSTRIES 588 CONGLOMERATES AND THE
PERSUASION INDUSTRIES 590
16 THE PUBLIC RELATIONS INDUSTRY 558
DISTINGUISHING BETWEEN PUBLIC RELATIONS AND ADVERTISING 560
WHAT IS PUBLIC RELATIONS? 560 THE RISE OF PUBLIC RELATIONS 561
EARLY PIONEERS IN ADVERTISING AND PUBLIC RELATIONS: BENJAMIN FRANKLIN
AND P. T.
BARNUM 562
XVII
IMAGE 13
JON STEWART AND AGENDA SETTING
HOW MUCH AM I WORTH? 39
PRIOR RESTRAINT AND STUDENT JOURNALISM ON THE WEB 88
WEB USER BEWARE 93 FRAMING GAY MARRIAGE 143 THE POWER OF SOCIAL SEARCH
216 THE ADVENT OF THE SERIAL 234
TARGETING IN THE BOOK INDUSTRY TEXAS AND THE TEXTBOOK INDUSTRY SHOULD
THE GOVERNMENT SUBSIDIZE NEWSPAPERS? 271
13 SELLING THE FRONT PAGE 272
SHOULD NEWSPAPERS DELETE OBJECTIONABLE MATERIAL? 284
AMERICAN IDOL AND THE TALENT HUNT 346 THE NEED FOR LOCAL RADIO 389 CBS
UNDERWEAR CONFLICT 454 IF MOBILE OUTPACES THE DESKTOP 490
PLEASE ROB ME, FOURSQUARE, AND TWITTER 496 FACEBOOK, MYSPACE, AND
DIVERSITY 497 GREENWASHING 551 PRODUCT PLACEMENT AND MOMMY BLOGGERS
583
FEATURE TOPICS
CULTURE TODAY
WHERE DOES THE TERM MEDIA COME FROM? 8 MAD MEN S TWITTER CAMPAIGN 21
MEDIA CONVERGENCE AND HAITI 23 BETTY WHITE 42
SILICON FREELANCERS 56 NETWORK DEMANDS 62 WOODY ALLEN VS. AMERICAN
APPAREL 96 THIS FILM IS NOT YET RATED 110
BINGE DRINKING PSAS 146 DOES MICKEY MOUSE HAVE A PERSONALITY? 196
ADVERTAINMENT 165
ETHNIC NEWSPAPERS 277 PRO PUBLICA 283
ACADEMIC JOURNALS AND OPEN ACCESS 306 PRINT MAGAZINE ADS AND WEB TRAFFIC
313
LATIN MUSIC 344
A TRANSFORMATION IN MUSIC DISTRIBUTION 350 JUSTIN BIEBER AND YOUTUBE 360
LIONSGATE AND KICK-ASS 427 WHEN FANS DEMAND IT 428
MARTIN SCORSESE AND FILM PRESERVATION 432 AVATAR AND SMOKE-FREE MOVIES
434 SHOULD TV VIDEO BE FREE ON THE WEB? 473 HISPANIC TELEVISION 476
NEGATIVE POLITICAL ADS 532 PEPSI MISSES THE SUPER BOWL 543 SUPER BOWL
ADS: BEYOND THE HYPE 545 ADVERTISING THE CENSUS 552
PR AND THE TELENOVELA 575
247 254
IMAGE 14
FEATURE TOPICS
TECH & INFRASTRUCTURE , ,~
J- , I
PRIVACY IN THE DIGITAL AGE 98
CAN THE INTERNET AND TELEVISION CO-EXIST?
AN ONLINE MARKET FOR E-BOOKS? 243 OHMYNEWS 291
SPORTS FLLUSTRATED EVERYWHERE HOW THE RADIO SPECTRUM WORKS
159
MOVIES STILL START WITH FILM 430 TV RATINGS AND KIDS 478 NETFLIX COMES
TO WII 515 ADVERTISING AND VIDEO GAMES 550
TWEETING FOR PR 578 310 374
WORLD VIEW ::O~
)I~
VIACOM S JOINT VENURE IN INDIA 174 GOOGLE IN CHINA 211
THE SCARCITY OF TEXTBOOKS 236 MAGAZINES IN CHINA COME OF AGE 300
WORKING MORE, EARNING LESS IN HOLLYWOOD BOLLYWOOD AND HOLLYWOOD 438
DISCOVERY TAKES TLC GLOBAL 458
419
MEDIA RESEARCH
RL
TOOLS FOR EVALUATING MEDIA RESEARCH 122A WORLD CLASS IDEA 136HOW TO FIND
AN ANNUAL REPORT
194HGTV SNATURALISTICEXPERIMENT463THEPEWINTERNETANDAMERICANLIFEPROJECT495
MEDIA PROFILE ,~ .....
:- R:~~ _.
LADY GAGA 28
GOOGLE FOUNDERS SERGEY BRIN AND LARRY PAGE STEPHANIE MEYER 253 212
RUSH LIMBAUGH 376 HATTIE MCDANIEL 409 TOM BURRELL 534
IS IT ETHICAL?
THE BAN ON PHOTOS OF SOLDIERS COFFINS WHEN POLITICS MEET SOCIAL
RESEARCH DISNEY S BABY EINSTEIN CONTROVERSY
113
128 200
A MILLION LITTLE PIECES IS IT ETHICAL TO ADVERTISE?
246 548
XIX
|
| any_adam_object | 1 |
| author | Turow, Joseph 1950- |
| author_GND | (DE-588)137243421 |
| author_facet | Turow, Joseph 1950- |
| author_role | aut |
| author_sort | Turow, Joseph 1950- |
| author_variant | j t jt |
| building | Verbundindex |
| bvnumber | BV037464487 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P90 |
| callnumber-raw | P90 |
| callnumber-search | P90 |
| callnumber-sort | P 290 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | AP 12850 |
| ctrlnum | (OCoLC)734070538 (DE-599)BVBBV037464487 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| edition | 4. ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV037464487 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:24:43Z |
| institution | BVB |
| isbn | 9780415876070 9780415876087 |
| language | English |
| lccn | 2010023865 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022616388 |
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| owner_facet | DE-29 DE-824 DE-355 DE-BY-UBR |
| physical | XXXII, 621 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Routledge |
| record_format | marc |
| spelling | Turow, Joseph 1950- Verfasser (DE-588)137243421 aut Media today an introduction to mass communication Joseph Turow 4. ed. New York [u.a.] Routledge 2011 XXXII, 621 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Massenkommunikation (DE-588)4037875-5 s Massenmedien (DE-588)4037877-9 s 2\p DE-604 Erscheint auch als Online-Ausgabe 978-0-203-83651-4 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022616388&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Turow, Joseph 1950- Media today an introduction to mass communication Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4037875-5 (DE-588)4151278-9 |
| title | Media today an introduction to mass communication |
| title_auth | Media today an introduction to mass communication |
| title_exact_search | Media today an introduction to mass communication |
| title_full | Media today an introduction to mass communication Joseph Turow |
| title_fullStr | Media today an introduction to mass communication Joseph Turow |
| title_full_unstemmed | Media today an introduction to mass communication Joseph Turow |
| title_short | Media today |
| title_sort | media today an introduction to mass communication |
| title_sub | an introduction to mass communication |
| topic | Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Massenmedien Mass media Massenkommunikation Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022616388&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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