Public relations in global cultural contexts: multi-paradigmatic perspectives
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2011
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 295 S. |
| ISBN: | 0415872855 0415872863 9780415872850 9780415872867 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804145752857903104 |
|---|---|
| adam_text | Titel: Public relations in global cultural contexts
Autor: Bardhan, Nilanjana
Jahr: 2011
Contents
List of Figures and Tables vii
Preface ix
About the Contributors xi
1 Introduction: Public Relations in Global Cultural Contexts 1
NILANJANA BARDHAN AND C. KAY WEAVER
2 Critical Perspectives in Global Public Relations: Theorizing
Power 29
LEE EDWARDS
3 How Intercultural Communication Theory Informs Public
Relations Practice in Global Settings 50
MICHAEL KENT AND MAUREEN TAYLOR
4 Culture, Communication, and Third Culture Building in
Public Relations within Global Flux 77
NILANJANA BARDHAN
5 Intercultural Typologies and Public Relations Research: A
Critique of Hofstede s Dimensions 108
JEFFREY COURTRIGHT, RACHEL WOLFE, AND JOHN BALDWIN
6 The Need for a Postmodern Turn in Global Public Relations 140
DERINA HOLTZHAUSEN
7 Critiquing the Generic/Specific Public Relations Theory:
The Need to Close the Transnational Knowledge Gap 167
ROBERT WAKEFIELD
8 Public Relations and Marginalization in a Global Context:
A Postcolonial Critique 195
MOHAN JYOTI DUTTA AND MAHUYA PAL
9 Cfoj -Based Strategies for Public Relations in a Globalizing
World 226
JENSEN CHUNG
10 Public Relations, Globalization, and Culture: Framing
Methodological Debates and Future Directions 250
C. KAY WEAVER
Author Index 275
Subject Index 283
|
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| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| spelling | Public relations in global cultural contexts multi-paradigmatic perspectives ed. by Nilanjana Bardhan ... 1. publ. New York, NY [u.a.] Routledge 2011 XIV, 295 S. txt rdacontent n rdamedia nc rdacarrier Communication series Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Public relations Public relations / Cross-cultural studies (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Interkulturelles Management (DE-588)4343519-1 s DE-604 Bardhan, Nilanjana Sonstige oth Erscheint auch als Online-Ausgabe 978-0-203-86615-3 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022593285&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4043188-5 (DE-588)4343519-1 (DE-588)4143413-4 |
| title | Public relations in global cultural contexts multi-paradigmatic perspectives |
| title_auth | Public relations in global cultural contexts multi-paradigmatic perspectives |
| title_exact_search | Public relations in global cultural contexts multi-paradigmatic perspectives |
| title_full | Public relations in global cultural contexts multi-paradigmatic perspectives ed. by Nilanjana Bardhan ... |
| title_fullStr | Public relations in global cultural contexts multi-paradigmatic perspectives ed. by Nilanjana Bardhan ... |
| title_full_unstemmed | Public relations in global cultural contexts multi-paradigmatic perspectives ed. by Nilanjana Bardhan ... |
| title_short | Public relations in global cultural contexts |
| title_sort | public relations in global cultural contexts multi paradigmatic perspectives |
| title_sub | multi-paradigmatic perspectives |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Öffentlichkeitsarbeit Interkulturelles Management Aufsatzsammlung |
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