Sustainability marketing: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2010
|
| Ausgabe: | Repr. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XIV, 292 S. graph. Darst. |
| ISBN: | 9780470519226 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804145751158161408 |
|---|---|
| adam_text | IMAGE 1
SUSTAINABILITY MARKETING
A GLOBAL PERSPECTIVE
FRANK-MARTIN BELZ AND KEN PEATTIE
WILEY A JOHN WILEY AND SONS, LTD, PUBLICATION
IMAGE 2
CONTENTS
PREFACE XI
PART I UNDERSTANDING SUSTAINABILITY AND MARKETING 1
1 MARKETING IN THE TWENTY-FIRST CENTURY 3
A VERY SHORT HISTORY OF THE WORLD 5
THE TWENTIETH CENTURY - THE CENTURY THAT TRANSFORMED THE WORLD 6
CHALLENGES FOR THE TWENTY-FIRST CENTURY 8
SUSTAINABLE DEVELOPMENT - TOWARDS TRANSFORMATION 13
THE EVOLUTION OF MARKETING THOUGHT 14
THE MARKETING OF THE FUTURE 16
TOWARDS SUSTAINABILITY MARKETING 18
2 FRAMING SUSTAINABILITY MARKETING 23
EVOLUTION OF MARKETING 25
EMERGENCE OF SUSTAINABILITY MARKETING 26
ELEMENTS OF SUSTAINABILITY MARKETING 31
CORPORATE SOCIAL RESPONSIBILITY (CSR) 34
PART II DEVELOPING SUSTAINABILITY MARKETING OPPORTUNITIES 43
3 SOCIO-ECOLOGICAL PROBLEMS 45
SOCIO-ECOLOGICAL PROBLEMS ON A MACRO LEVEL 47
SOURCES 53
SINKS 55
SOCIO-ECOLOGICAL IMPACT OF PRODUCTS ON A MICRO LEVEL 56
THE ROLE OF MEDIA 64
4 SUSTAINABLE CONSUMER BEHAVIOUR 71
SUSTAINABILITY AND CONSUMPTION 73
IMAGE 3
VIII C O N T E N TS
THE CONSUMPTION PROCESS 74
UNDERSTANDING SUSTAINABLE CONSUMER BEHAVIOUR 76
SUSTAINABLE CONSUMPTION IN CONTEXT 77
KEY CONSUMPTION CONTEXTS 80
CONSUMER BEHAVIOUR FOR SUSTAINABILITY 82
HARNESSING CONSUMER BEHAVIOUR FOR SUSTAINABILITY 88
PART III DEVELOPING SUSTAINABILITY MARKETING STANDARDS AND STRATEGIES 99
5 SUSTAINABILITY MARKETING VALUES AND OBJECTIVES 101
SUSTAINABILITY MARKETING: BASIC ASSUMPTIONS AND VALUES 103
SUSTAINABILITY MARKETING VALUES 108
SUSTAINABILITY MARKETING OBJECTIVES 114
6 SUSTAINABILITY MARKETING STRATEGIES 123
MARKETING STRATEGY AND SUSTAINABILITY 126
UNDERSTANDING THE MARKETING ENVIRONMENT 127
SUSTAINABILITY MARKETING STRATEGY 133
SUSTAINABILITY INNOVATIONS 137
SUSTAINABLE STRATEGIC RELATIONSHIPS 140
IDENTIFYING CRITICAL ISSUES FOR SUSTAINABILITY STRATEGIES 142
PART IV DEVELOPING THE SUSTAINABILITY MARKETING MIX 149
7 CUSTOMER SOLUTIONS 151
MARKETING MYOPIA 153
CUSTOMER (PRE-)PURCHASE SOLUTIONS 154
CUSTOMER USE SOLUTIONS 157
CUSTOMER POST-USE SOLUTIONS 161
HOLISTIC SYSTEMS APPROACHES TO PROVIDING CUSTOMER SOLUTIONS 162
SUSTAINABILITY BRANDING 163
8 COMMUNICATIONS 175
THE AMBIVALENCE OF COMMUNICATION 178
SUSTAINABILITY MARKETING COMMUNICATION IN CONTEXT 179
SUSTAINABILITY PRODUCT COMMUNICATION 180
SUSTAINABILITY MARKETING MESSAGES 186
COMMUNICATION THROUGHOUT THE CONSUMPTION PROCESS 187
THE CREDIBILITY OF SUSTAINABLE PRODUCT CLAIMS 189
SUSTAINABILITY CORPORATE COMMUNICATIONS 191
THE CONSUMER AS COMMUNICATOR 193
IMAGE 4
C O N T E N TS IX
9 CUSTOMER COST 201
TOTAL CUSTOMER COST: THE CONSUMER PERSPECTIVE 203
TOTAL CUSTOMER COST: THE MARKETER PERSPECTIVE 207
THE NATURE OF PRICE SYSTEMS 218
10 CONVENIENCE 225
CONSUMPTION AND CONVENIENCE 227
CONVENIENCE IN PURCHASE 229
DELIVERING SUSTAINABILITY AND CONVENIENCE IN PURCHASE 233
CONVENIENCE IN USE 236
CONVENIENCE IN POST-USE 237
ONLINE CONVENIENCE 239
PART V DEVELOPING THE FUTURE OF SUSTAINABILITY MARKETING 245
11 SUSTAINABILITY MARKETING TRANSFORMATIONS 247
SUSTAINABILITY MARKETING TRANSFORMATIONS: THE OUTSIDE-IN PERSPECTIVE 249
SUSTAINABILITY MARKETING TRANSFORMATIONS: THE INSIDE PERSPECTIVE 255
SUSTAINABILITY MARKETING TRANSFORMATIONS: THE INSIDE-OUT PERSPECTIVE 259
12 REFRAMING SUSTAINABILITY MARKETING 269
THINKING AGAIN ABOUT SUSTAINABILITY MARKETING 271
SOCIAL MARKETING AND SUSTAINABILITY 273
TOWARDS A MORE SUSTAINABLE ECONOMY 276
FROM SUSTAINABILITY/MICROMARKETING TO SUSTAINABILITY MACROMARKETING 279
TOWARDS A ONE PLANET ECONOMY 281
CONCLUSIONS: A FINAL RETHINK 282
INDEX 287
|
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| author | Belz, Frank 1966- Peattie, Ken |
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| author_facet | Belz, Frank 1966- Peattie, Ken |
| author_role | aut aut |
| author_sort | Belz, Frank 1966- |
| author_variant | f b fb k p kp |
| building | Verbundindex |
| bvnumber | BV037440195 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)682123907 (DE-599)GBV626786029 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:24:25Z |
| institution | BVB |
| isbn | 9780470519226 |
| language | English |
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| spelling | Belz, Frank 1966- Verfasser (DE-588)115679081 aut Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie Repr. Chichester Wiley 2010 XIV, 292 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Umweltbewusstsein (DE-588)4078517-8 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Nachhaltigkeit (DE-588)4326464-5 s Umweltbewusstsein (DE-588)4078517-8 s Soziale Verantwortung (DE-588)4055737-6 s Unternehmensethik (DE-588)4202404-3 s 1\p DE-604 Peattie, Ken Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022592140&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belz, Frank 1966- Peattie, Ken Sustainability marketing a global perspective Soziale Verantwortung (DE-588)4055737-6 gnd Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd Umweltbewusstsein (DE-588)4078517-8 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| subject_GND | (DE-588)4055737-6 (DE-588)4037589-4 (DE-588)4202404-3 (DE-588)4078517-8 (DE-588)4326464-5 |
| title | Sustainability marketing a global perspective |
| title_auth | Sustainability marketing a global perspective |
| title_exact_search | Sustainability marketing a global perspective |
| title_full | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_fullStr | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_full_unstemmed | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_short | Sustainability marketing |
| title_sort | sustainability marketing a global perspective |
| title_sub | a global perspective |
| topic | Soziale Verantwortung (DE-588)4055737-6 gnd Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd Umweltbewusstsein (DE-588)4078517-8 gnd Nachhaltigkeit (DE-588)4326464-5 gnd |
| topic_facet | Soziale Verantwortung Marketing Unternehmensethik Umweltbewusstsein Nachhaltigkeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022592140&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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