Carrots and sticks: unlock the power of incentives to get things done
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Bantam Books
2010
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 218 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780553807639 |
Internformat
MARC
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| 245 | 1 | 0 | |a Carrots and sticks |b unlock the power of incentives to get things done |c Ian Ayres |
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Datensatz im Suchindex
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|---|---|
| adam_text | U.S.A.
$26.00
Canada
$30.00
(continued from front flap)
Could you lose weight ¡f you put
$20,000
at risk? Would
you finally set up your billing software if it meant that
your favorite charity would earn a new contribution? If
you ve ever tried to meet a goal and came up short, the
problem may not have been that the goal was too difficult
or that you lacked the discipline to succeed. From giving
up cigarettes to increasing your productivity at work, you
may simply have neglected to give yourself the proper
incentives.
In Carrots and Sticks, Ian Ayres, the New York Times best-
selling author of Super Crunchers, applies the lessons
learned from behavioral economics—the fascinating new
science of rewards and punishments—to introduce read¬
ers to the concept of commitment contracts : an easy but
high-powered strategy for setting and achieving goals
already in use by successful companies and individuals
across America. As co-founder of the website stickK.com
(where people have entered into their own commitment
contracts and collectively put more than
$3
million on the
line), Ayres has developed contracts—including the one
he honored with himself to lose more than twenty pounds
in one year—that have already helped many find the best
way to help themselves at work or home. Now he reveals
the strategies that can give you the impetus to meet your
personal and professional goals, including how to
•
motivate your employees
•
create a monthly budget
•
set and meet deadlines
•
improve your diet
•
learn a foreign language
•
finish a report or project you ve been putting off
•
clear your desk
Ayres shares engaging, often astounding, real-life
stories that show the carrot-and-stick principle in action,
from the compulsive sneezer who needed a stick (the
potential loss of
$50
per week to a charity he didn t like)
to those who need a carrot with their stick (the New York
Times columnist who quit smoking by pledging a friend
¡continued on back
ílapj
$5,000
per smoke
...
if she would do the same for him).
You ll learn why you might want to hire a professional
nagger whom you ll do anything to avoid —no, your
spouse won t do! —and how you can hand-tie your future
self to accomplish what you want done now. You ll find
out how a New Zealand ad exec successfully sold
his smoking addiction, and why Zappos offered new
employees
$2,000
to quit their jobs.
As fascinating as it is practical, as much about human
behavior as about how to change it, Carrots and Sticks is
sure to be one of the most talked-about books of the year.
IAN AYRES is an economist and lawyer who is the
William K. Townsend Professor at Yale Law School and
a professor at Yale s School of Management. He is a
columnist for Forbes magazine and a regular contributor
to the New York Times Freakonomics blog. He served for
seven years as the editor of the Journal of Law, Economics,
and Organization, and in
2006
was elected to the
American Academy of Arts and Sciences. He has previ¬
ously written ten books, including Super Crunchers, which
was a New York Times business bestseller and named one
of the Best Economics and Business Books of the Year by
The Economist. He lives in New Haven, Connecticut.
Jacket design: Keenan
Jacket photograph: Media Bakery
www.banta mdell.com
Bantam Books
New York, N.Y.
© 2010
by Random House, Inc.
Titel: Carrots and sticks
Autor: Ayres, Ian
Jahr: 2010
contents
AUTHOR S NOTE | xi
INTRODUCTION: SNEEZE | xiii
1 THALER S APPLES | 3
2 INCENTIVES VERSUS COMMITMENTS | 22
3 LOSSES LOOM LARGE | 45
4 THAT NAGGING FEELING | 72
5 MAINTENANCE AND MINDFULNESS | 100
6 WHAT COMMITMENTS SAY ABOUT YOU | 122
7 ANTONIO S PROBLEMS | 145
8 A COMMITMENT STORE | 166
ACKNOWLEDGMENTS: ASSISTED LIVING | 191
NOTES | 193
INDEX I 213
|
| any_adam_object | 1 |
| author | Ayres, Ian 1959- |
| author_GND | (DE-588)124548466 |
| author_facet | Ayres, Ian 1959- |
| author_role | aut |
| author_sort | Ayres, Ian 1959- |
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| building | Verbundindex |
| bvnumber | BV037437083 |
| classification_rvk | QC 010 |
| ctrlnum | (OCoLC)707131614 (DE-599)BSZ337267278 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:24:21Z |
| institution | BVB |
| isbn | 9780553807639 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022589100 |
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| physical | XX, 218 S. Ill., graph. Darst. 24 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
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| publisher | Bantam Books |
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| spelling | Ayres, Ian 1959- Verfasser (DE-588)124548466 aut Carrots and sticks unlock the power of incentives to get things done Ian Ayres 1. ed. New York Bantam Books 2010 XX, 218 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Psychologie Wirtschaft Psychologie (DE-588)4047704-6 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Motivation (DE-588)4040364-6 gnd rswk-swf Commitment (Psychology) Incentive (Psychology) Motivation (Psychology) Economics / Psychological aspects Motivation (DE-588)4040364-6 s Wirtschaft (DE-588)4066399-1 s Psychologie (DE-588)4047704-6 s SWB Erscheint auch als Online-Ausgabe 978-0-553-90782-7 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022589100&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022589100&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ayres, Ian 1959- Carrots and sticks unlock the power of incentives to get things done Psychologie Wirtschaft Psychologie (DE-588)4047704-6 gnd Wirtschaft (DE-588)4066399-1 gnd Motivation (DE-588)4040364-6 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4066399-1 (DE-588)4040364-6 |
| title | Carrots and sticks unlock the power of incentives to get things done |
| title_auth | Carrots and sticks unlock the power of incentives to get things done |
| title_exact_search | Carrots and sticks unlock the power of incentives to get things done |
| title_full | Carrots and sticks unlock the power of incentives to get things done Ian Ayres |
| title_fullStr | Carrots and sticks unlock the power of incentives to get things done Ian Ayres |
| title_full_unstemmed | Carrots and sticks unlock the power of incentives to get things done Ian Ayres |
| title_short | Carrots and sticks |
| title_sort | carrots and sticks unlock the power of incentives to get things done |
| title_sub | unlock the power of incentives to get things done |
| topic | Psychologie Wirtschaft Psychologie (DE-588)4047704-6 gnd Wirtschaft (DE-588)4066399-1 gnd Motivation (DE-588)4040364-6 gnd |
| topic_facet | Psychologie Wirtschaft Motivation |
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