Content rules: how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2011
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| Schriftenreihe: | New rules of social media series
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 282 S. Ill., graph. Darst. |
| ISBN: | 0470648287 9780470648285 |
Internformat
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| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2011 | |
| 300 | |a XXII, 282 S. |b Ill., graph. Darst. | ||
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| adam_text | Titel: Content rules
Autor: Handley, Ann
Jahr: 2011
Contents
Foreword by David Meerman Scott ix
Acknowledgments xiii
Big Fat Overview (Sometimes Called
an Introduction) xv
PART ONE
THE CONTENT RULES 1
Chapter 1 The Case for Content 3
Chapter 2 The Content Rules 14
Chapter 3 Insight Inspires Originality: Who Do
You Want to Attract? 18
Chapter 4 Who Are You? 28
Chapter 5 Reimagine; Don t Recycle: Anatomy of
a Content Circle of Life 54
Chapter 6 Share or Solve; Don t Shill 70
Chapter 7 Stoke the Campfitre 96
Chapter 8 Create Wings and Roots 102
Chapter 9 The Care and Feeding of Fans 114
Chapter 10 Attention B2B Companies: This Is the
Chapter You Are Looking For 120
PARTTWO
THE HOW-TO SECTION 139
Chapter IIA Blog as a Hub of Your Online
Content 141
Chapter 12 If Webinars Are Awesome Marketing
Tools, Why Do Most of Them Suck? 153
Chapter 13 What s the Difference between an
Ebook and a White Paper? (And When
Should You Use Them?) 170
Chapter 14 The Single Biggest Secret to Creating a
Compelling Customer Success Story
(Formerly Known as a Case Study) 182
Chapter 15 From Dumpy to Sexy: A FAQs
Makeover 187
Chapter 16 Video: Show Me a Story 195
Chapter 17 Podcasting: Is This Thing On? 206
Chapter 18 Photographs: The Power ofPictures 210
PARTTHREE
CONTENT THAT CONVERTS: SUCCESS
STORIES (WITH IDEAS YOU CAN STEAL!) 215
Chapter 19 Reynolds Golf Academy: Greensboro,
Georgia 217
Chapter 20 The Cool Beans Group: Greensboro,
North Carolina 222
Chapter 21 U.S. Army: Fort Knox, Kentucky; Fort
Monroe, Virginia 227
Chapter 22 AskPatty.com, Inc.: Thousand Oaks,
California 231
Chapter 23 Kadient: Lowell, Massachusetts 236
Chapter 24 HubSpot: Cambridge, Massachusetts 240
Chapter 25 Kodak: Rochester, New York 248
Chapter 26 Boeing Company: Chicago, Illinois 253
Chapter 27 Indium Corporation: Clinton,
New York 259
Chapter 28 PinkStinks: London, England 263
PART FOUR
TfflS ISN T GOODBYE 267
Chapter 29 This Isn t Goodbye, and a Gift for You 269
Index 273
|
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| id | DE-604.BV037429662 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:41:24Z |
| institution | BVB |
| isbn | 0470648287 9780470648285 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022581750 |
| oclc_num | 734055496 |
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| physical | XXII, 282 S. Ill., graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| series2 | New rules of social media series |
| spellingShingle | Handley, Ann Chapman, C. C. Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business Content Internet (DE-588)4675352-7 gnd |
| subject_GND | (DE-588)4675352-7 |
| title | Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business |
| title_auth | Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business |
| title_exact_search | Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business |
| title_full | Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business Ann Handley & C. C. Chapman |
| title_fullStr | Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business Ann Handley & C. C. Chapman |
| title_full_unstemmed | Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business Ann Handley & C. C. Chapman |
| title_short | Content rules |
| title_sort | content rules how to create killer blogs podcasts videos ebooks webinars and more that engage customers and ignite your business |
| title_sub | how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business |
| topic | Content Internet (DE-588)4675352-7 gnd |
| topic_facet | Content Internet |
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Inhaltsverzeichnis
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 AP 15980 H236 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |