Aging society and its implications for services marketing: approaches in hospitality, tourism and transport
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bad Honnef
Bock
2011
|
| Schriftenreihe: | Bad Honnefer Schriften zum Dienstleistungsmanagement
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 194 S. graph. Darst. |
| ISBN: | 9783867960502 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | IMAGE 1
CONTENTS
PREFACE CLAUDIA BORNEMEYER AND JUERGEN SCHNEIDER 7
INTRODUCTION THE AGING SOCIETY AND ITS IMPLICATIONS ON SERVICES
MANAGEMENT CLAUDIA BORNEMEYER 9
PART I IMPLICATIONS OF THE AGING SOCIETY FOR SERVICES MARKETING AND
MANAGEMENT 1. DIRECT MARKETING FOR BEST-AGERS: IN DIALOGUE WITH
CHALLENGING CUSTOMERS MORITZ PARWOLL AND RALF WAGNER 19
2. CUSTOMER RELATIONSHIP MANAGEMENT IN THE AGING SOCIETY: HOW COMPANIES
COULD APPLY RETENTION STRATEGIES TO ATTRACT 50PLUS CONSUMERS KURTJESCHKE
41
3. AGING SOCIETY AND ITS IMPLICATIONS ON HUMAN RESOURCES MARKETING
SUSANNE BOEHLICH 57
4. WHAT CONSTITUTES AGING WORKFORCE MANAGEMENT? LESSONS LEARNED IN AN
INDUSTRY-SPECIFIC CASE STUDY CHRISTOPH STREB, SVEN VOELPEL, MARIUS
LEIBOLD, RALFLANWEHR 75
PART II IMPLICATIONS OF THE AGING SOCIETY FOR THE HOSPITALITY AND
TOURISM INDUSTRY 5. THE AGING SOCIETY: STRATEGIES FOR MANAGING THE
DEMOGRAPHIC CHANGE IN THE HOSPITALITY INDUSTRY
MARCO GARDINI 101
6. CHILD AND FAMILY FRIENDLINESS VERSUS AGING SOCIETY - CONTRADICTORY
DEMANDS ON CITY MARKETING IN GERMANY? REINHOLD DECKER, CARL PETER
KLEIDAT, TANJA BOTEL 127
PART III IMPLICATIONS OF THE AGING SOCIETY FOR THE TRANSPORT INDUSTRY 7.
IMPACT OF THE AGING SOCIETY ON PUBLIC PASSENGER TRANSPORT - PERSPECTIVE
2030 KATHRIN GRANEL, JUERGEN SCHNEIDER, KATHLEEN STOECKEL 143
8. OLDER PASSENGERS AS AN INCREASINGLY IMPORTANT CUSTOMER GROUP FOR
AIRLINES HANSJOCHEN EHMER, CLAUDINE C. MISCHET 167
AUTHORS 191
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1010286897
DIGITALISIERT DURCH
|
| any_adam_object | 1 |
| author2 | Bornemeyer, Claudia |
| author2_role | edt |
| author2_variant | c b cb |
| author_facet | Bornemeyer, Claudia |
| building | Verbundindex |
| bvnumber | BV037426587 |
| classification_rvk | QU 300 |
| ctrlnum | (OCoLC)734052736 (DE-599)DNB1010286897 |
| dewey-full | 658.800846 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800846 |
| dewey-search | 658.800846 |
| dewey-sort | 3658.800846 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| institution | BVB |
| isbn | 9783867960502 |
| language | English |
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| physical | 194 S. graph. Darst. |
| publishDate | 2011 |
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| series2 | Bad Honnefer Schriften zum Dienstleistungsmanagement |
| spelling | Aging society and its implications for services marketing approaches in hospitality, tourism and transport [authors: Susanne Böhlich ...]. Ed. by Claudia Bornemeyer ... Bad Honnef Bock 2011 194 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Bad Honnefer Schriften zum Dienstleistungsmanagement Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Personalmarketing (DE-588)4260586-6 gnd rswk-swf Älterer Arbeitnehmer (DE-588)4000571-9 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Älterer Mensch (DE-588)4141482-2 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Kundenmanagement (DE-588)4236865-0 s Zielgruppe (DE-588)4117714-9 s Älterer Mensch (DE-588)4141482-2 s DE-604 Personalmarketing (DE-588)4260586-6 s Älterer Arbeitnehmer (DE-588)4000571-9 s Bornemeyer, Claudia edt Böhlich, Susanne Sonstige oth DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022578757&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Aging society and its implications for services marketing approaches in hospitality, tourism and transport Dienstleistungsbetrieb (DE-588)4012181-1 gnd Personalmarketing (DE-588)4260586-6 gnd Älterer Arbeitnehmer (DE-588)4000571-9 gnd Kundenmanagement (DE-588)4236865-0 gnd Älterer Mensch (DE-588)4141482-2 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4012181-1 (DE-588)4260586-6 (DE-588)4000571-9 (DE-588)4236865-0 (DE-588)4141482-2 (DE-588)4117714-9 |
| title | Aging society and its implications for services marketing approaches in hospitality, tourism and transport |
| title_auth | Aging society and its implications for services marketing approaches in hospitality, tourism and transport |
| title_exact_search | Aging society and its implications for services marketing approaches in hospitality, tourism and transport |
| title_full | Aging society and its implications for services marketing approaches in hospitality, tourism and transport [authors: Susanne Böhlich ...]. Ed. by Claudia Bornemeyer ... |
| title_fullStr | Aging society and its implications for services marketing approaches in hospitality, tourism and transport [authors: Susanne Böhlich ...]. Ed. by Claudia Bornemeyer ... |
| title_full_unstemmed | Aging society and its implications for services marketing approaches in hospitality, tourism and transport [authors: Susanne Böhlich ...]. Ed. by Claudia Bornemeyer ... |
| title_short | Aging society and its implications for services marketing |
| title_sort | aging society and its implications for services marketing approaches in hospitality tourism and transport |
| title_sub | approaches in hospitality, tourism and transport |
| topic | Dienstleistungsbetrieb (DE-588)4012181-1 gnd Personalmarketing (DE-588)4260586-6 gnd Älterer Arbeitnehmer (DE-588)4000571-9 gnd Kundenmanagement (DE-588)4236865-0 gnd Älterer Mensch (DE-588)4141482-2 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | Dienstleistungsbetrieb Personalmarketing Älterer Arbeitnehmer Kundenmanagement Älterer Mensch Zielgruppe |
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