Holdings: Marketing management

Marketing management:

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Keller, Kevin Lane 1956- (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. ; Munich [u.a.] Pearson 2012
Edition:	14. ed., global ed.
Subjects:	Marketing Marketing / Management Marketing > Management Management Marktforschung Marketingmanagement Marketing-Mix Marktanalyse CD-ROM Einführung Lehrbuch
Online Access:	Inhaltsverzeichnis
Physical Description:	Getr. Zählung (806 S.) Ill., graph. Darst. 28 cm
ISBN:	9780273753360 9780273755029

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MARC


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Record in the Search Index

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author	Kotler, Philip 1931- Keller, Kevin Lane 1956-
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discipline	Wirtschaftswissenschaften
edition	14. ed., global ed.
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indexdate	2025-02-20T06:47:00Z
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language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-022553313
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open_access_boolean
owner	DE-92 DE-1028 DE-703 DE-Aug4 DE-Eb1 DE-384 DE-898 DE-BY-UBR DE-860 DE-521 DE-634 DE-573 DE-859 DE-M347 DE-91 DE-BY-TUM DE-863 DE-BY-FWS DE-862 DE-BY-FWS
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physical	Getr. Zählung (806 S.) Ill., graph. Darst. 28 cm
publishDate	2012
publishDateSearch	2012
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publisher	Pearson
record_format	marc
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Marketing management Marketing Marketing / Management Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing-Mix (DE-588)4168908-2 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4168907-0 (DE-588)4168908-2 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_full	Marketing management Philip Kotler ; Kevin Lane Keller
title_fullStr	Marketing management Philip Kotler ; Kevin Lane Keller
title_full_unstemmed	Marketing management Philip Kotler ; Kevin Lane Keller
title_short	Marketing management
title_sort	marketing management
topic	Marketing Marketing / Management Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing-Mix (DE-588)4168908-2 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	Marketing Marketing / Management Marketing Management Management Marktforschung Marketingmanagement Marketing-Mix Marktanalyse CD-ROM Einführung Lehrbuch
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work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement

Holdings

Indexes

THWS Schweinfurt Zentralbibliothek Lehrbuchsammlung

Holdings details from THWS Schweinfurt Zentralbibliothek Lehrbuchsammlung
Call Number:	2030 QP 600 K87(14)
Copy 1	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 2	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 3	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 4	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 5	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 6	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 7	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 8	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 9	ausleihbar für Studierende und Hausangehörige Available Place a Hold
Copy 10	ausleihbar für Studierende und Hausangehörige Available Place a Hold

Sonderstandort Fakultät

Holdings details from Sonderstandort Fakultät
Call Number:	2000 QP 600 K87 M2(14)
Copy 1	nicht ausleihbar Checked out – Due: 31.12.2099 Recall This

THWS Würzburg Zentralbibliothek Lesesaal

Holdings details from THWS Würzburg Zentralbibliothek Lesesaal
Call Number:	1000 QP 600 K87 M3(14)
Copy 1	ausleihbar Available Place a Hold
Copy 2	ausleihbar Available Place a Hold

MARC

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THWS Schweinfurt Zentralbibliothek Lehrbuchsammlung

Sonderstandort Fakultät

THWS Würzburg Zentralbibliothek Lesesaal

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