Verfügbarkeit: Marketing management

Marketing management:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip 1931- (VerfasserIn), Keller, Kevin Lane 1956- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston, Mass. ; Munich [u.a.] Pearson 2012
Ausgabe:	14. ed., global ed.
Schlagworte:	Marketing Marketing / Management Marketing > Management Management Marktforschung Marketingmanagement Marketing-Mix Marktanalyse CD-ROM Einführung Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Getr. Zählung (806 S.) Ill., graph. Darst. 28 cm
ISBN:	9780273753360 9780273755029

Internformat

MARC


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Datensatz im Suchindex

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author	Kotler, Philip 1931- Keller, Kevin Lane 1956-
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	14. ed., global ed.
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id	DE-604.BV037400617
illustrated	Illustrated
indexdate	2025-02-20T06:47:00Z
institution	BVB
isbn	9780273753360 9780273755029
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-022553313
oclc_num	710025247
open_access_boolean
owner	DE-92 DE-1028 DE-703 DE-Aug4 DE-Eb1 DE-384 DE-898 DE-BY-UBR DE-860 DE-521 DE-634 DE-573 DE-859 DE-M347 DE-91 DE-BY-TUM DE-863 DE-BY-FWS DE-862 DE-BY-FWS
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physical	Getr. Zählung (806 S.) Ill., graph. Darst. 28 cm
publishDate	2012
publishDateSearch	2012
publishDateSort	2012
publisher	Pearson
record_format	marc
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Marketing management Marketing Marketing / Management Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing-Mix (DE-588)4168908-2 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4168907-0 (DE-588)4168908-2 (DE-588)4037624-2 (DE-588)4139307-7 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing management
title_auth	Marketing management
title_exact_search	Marketing management
title_full	Marketing management Philip Kotler ; Kevin Lane Keller
title_fullStr	Marketing management Philip Kotler ; Kevin Lane Keller
title_full_unstemmed	Marketing management Philip Kotler ; Kevin Lane Keller
title_short	Marketing management
title_sort	marketing management
topic	Marketing Marketing / Management Marketing Management Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing-Mix (DE-588)4168908-2 gnd Marktanalyse (DE-588)4037624-2 gnd CD-ROM (DE-588)4139307-7 gnd
topic_facet	Marketing Marketing / Management Marketing Management Management Marktforschung Marketingmanagement Marketing-Mix Marktanalyse CD-ROM Einführung Lehrbuch
url	http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4170246&custom_att_2=simple_viewer
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement

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Inhaltsverzeichnis

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Bestandesangaben von Sonderstandort Fakultät
Signatur:	2000 QP 600 K87 M2(14)
Exemplar 1	nicht ausleihbar Checked out – Rückgabe bis: 31.12.2099 Vormerken

THWS Würzburg Zentralbibliothek Lesesaal

Bestandesangaben von THWS Würzburg Zentralbibliothek Lesesaal
Signatur:	1000 QP 600 K87 M3(14)
Exemplar 1	ausleihbar Verfügbar Bestellen
Exemplar 2	ausleihbar Verfügbar Bestellen

MARC

Datensatz im Suchindex

THWS Schweinfurt Zentralbibliothek Lehrbuchsammlung

Sonderstandort Fakultät

THWS Würzburg Zentralbibliothek Lesesaal

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