Regionalmarketing für Lebensmittel:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Göttingen
Cuvillier
2011
|
| Ausgabe: | 1. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 305 S. Ill., graph. Darst. 21 cm |
| ISBN: | 9783869556222 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037400209 | ||
| 003 | DE-604 | ||
| 005 | 20210505 | ||
| 007 | t | ||
| 008 | 110516s2011 gw ad|| m||| 00||| ger d | ||
| 015 | |a 11,N06 |2 dnb | ||
| 015 | |a 11,A14 |2 dnb | ||
| 016 | 7 | |a 1009851209 |2 DE-101 | |
| 020 | |a 9783869556222 |c kart. : EUR 48.00 (DE) |9 978-3-86955-622-2 | ||
| 024 | 3 | |a 9783869556222 | |
| 035 | |a (OCoLC)712499729 | ||
| 035 | |a (DE-599)DNB1009851209 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-NI | ||
| 049 | |a DE-739 |a DE-11 |a DE-Eb1 |a DE-473 |a DE-1029 | ||
| 082 | 0 | |a 381.4564130068 |2 22/ger | |
| 084 | |a QR 544 |0 (DE-625)142059: |2 rvk | ||
| 084 | |a 380 |2 sdnb | ||
| 100 | 1 | |a Stockebrand, Nina |d 1980- |e Verfasser |0 (DE-588)133485935 |4 aut | |
| 245 | 1 | 0 | |a Regionalmarketing für Lebensmittel |c von Nina Stockebrand |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Göttingen |b Cuvillier |c 2011 | |
| 300 | |a 305 S. |b Ill., graph. Darst. |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Universität Gießen |d 2010 | ||
| 650 | 0 | 7 | |a Regionales Marketing |0 (DE-588)4388526-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lebensmittelhandel |0 (DE-588)4034883-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Lebensmittelhandel |0 (DE-588)4034883-0 |D s |
| 689 | 0 | 1 | |a Regionales Marketing |0 (DE-588)4388526-3 |D s |
| 689 | 0 | 2 | |a Verbraucherzufriedenheit |0 (DE-588)4129147-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022552915&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022552915 | ||
Datensatz im Suchindex
| _version_ | 1804145692962193408 |
|---|---|
| adam_text | IMAGE 1
INHALTSVERZEICHNIS
EINLEITUNG , 1
TEIL I: REGIONALMARKETING IM HANDEL 35
1.1 GRUNDLAGEN DES REGIONALMARKETINGS 35
1.1.1 REGIONALMARKETING IM NATURKOSTFACHHANDEL 35
1.1.2 REGIONALE LEBENSMITTEL: SPRECHEN KUNDEN UND UNTERNEHMEN DIE
GLEICHE SPRACHE? 129
1.2 ANALYSE DES REGIONALIMAGES AUF HANDELSEBEN 137
1.2.1 EINE REGIONALIMAGEANALYSE AUF HANDELSEBENE AM BEISPIEL DES
NATURKOST- FACHHANDELS 137
1.2.2 REGIONAL IMAGE OF RETAIL STORES - HOW NEW TRENDS LIKE LOCAL FOOD
AFFECT THE IMAGE BUILDING 147
TEIL II: AUTHENTIZITAET IM MARKETING 169
II. 1 AUTHENTIZITAET ALS ERFOLGSFAKTOR IM REGIONALMARKETING: EINE ERSTE
SKIZZE 169
11.2 AUTHENTICITY IN FOOD MARKETING: AN ANALYSIS OF PERCEIVED PRODUCT
AUTHENTICITY 193
11.3 PERSPECTIVES OF EMOTIONAL FOOD COMMUNICATION FOR FARM OPERATORS 223
TEIL III: KUNDENZUFRIEDENHEIT BEI REGIONALEN ANBIETERN 245
III. 1 CUSTOMER SEGMENTATION IN ORGANIC RETAIL: FAMILY LIFE CYCLE AND
ITS IMPACT ON CUSTOMER SATISFACTION 245
III.2 E-COMMERCE IN DER LEBENSMITTELBRANCHE: EINE ANALYSE DER
KUNDENZU-FRIEDENHEIT BEI OEKOLOGISCHEN LIEFERDIENSTEN 273
ZUSAMMENFASSUNG UND AUSBLICK 279
VEROEFFENTLICHUNGS- UND VORTRAGSVERZEICHNIS 299
DANKSAGUNG 303
LEBENSLAUF 305
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1009851209
DIGITALISIERT DURCH
|
| any_adam_object | 1 |
| author | Stockebrand, Nina 1980- |
| author_GND | (DE-588)133485935 |
| author_facet | Stockebrand, Nina 1980- |
| author_role | aut |
| author_sort | Stockebrand, Nina 1980- |
| author_variant | n s ns |
| building | Verbundindex |
| bvnumber | BV037400209 |
| classification_rvk | QR 544 |
| ctrlnum | (OCoLC)712499729 (DE-599)DNB1009851209 |
| dewey-full | 381.4564130068 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.4564130068 |
| dewey-search | 381.4564130068 |
| dewey-sort | 3381.4564130068 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01878nam a2200481 c 4500</leader><controlfield tag="001">BV037400209</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210505 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110516s2011 gw ad|| m||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">11,N06</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">11,A14</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1009851209</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783869556222</subfield><subfield code="c">kart. : EUR 48.00 (DE)</subfield><subfield code="9">978-3-86955-622-2</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783869556222</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)712499729</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1009851209</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-NI</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-Eb1</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1029</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">381.4564130068</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 544</subfield><subfield code="0">(DE-625)142059:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">380</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Stockebrand, Nina</subfield><subfield code="d">1980-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)133485935</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Regionalmarketing für Lebensmittel</subfield><subfield code="c">von Nina Stockebrand</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Göttingen</subfield><subfield code="b">Cuvillier</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">305 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="c">21 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="b">Dissertation</subfield><subfield code="c">Universität Gießen</subfield><subfield code="d">2010</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Regionales Marketing</subfield><subfield code="0">(DE-588)4388526-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lebensmittelhandel</subfield><subfield code="0">(DE-588)4034883-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Lebensmittelhandel</subfield><subfield code="0">(DE-588)4034883-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Regionales Marketing</subfield><subfield code="0">(DE-588)4388526-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherzufriedenheit</subfield><subfield code="0">(DE-588)4129147-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022552915&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022552915</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV037400209 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:23:30Z |
| institution | BVB |
| isbn | 9783869556222 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022552915 |
| oclc_num | 712499729 |
| open_access_boolean | |
| owner | DE-739 DE-11 DE-Eb1 DE-473 DE-BY-UBG DE-1029 |
| owner_facet | DE-739 DE-11 DE-Eb1 DE-473 DE-BY-UBG DE-1029 |
| physical | 305 S. Ill., graph. Darst. 21 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Cuvillier |
| record_format | marc |
| spelling | Stockebrand, Nina 1980- Verfasser (DE-588)133485935 aut Regionalmarketing für Lebensmittel von Nina Stockebrand 1. Aufl. Göttingen Cuvillier 2011 305 S. Ill., graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Dissertation Universität Gießen 2010 Regionales Marketing (DE-588)4388526-3 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Lebensmittelhandel (DE-588)4034883-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Lebensmittelhandel (DE-588)4034883-0 s Regionales Marketing (DE-588)4388526-3 s Verbraucherzufriedenheit (DE-588)4129147-5 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022552915&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Stockebrand, Nina 1980- Regionalmarketing für Lebensmittel Regionales Marketing (DE-588)4388526-3 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Lebensmittelhandel (DE-588)4034883-0 gnd |
| subject_GND | (DE-588)4388526-3 (DE-588)4129147-5 (DE-588)4034883-0 (DE-588)4113937-9 |
| title | Regionalmarketing für Lebensmittel |
| title_auth | Regionalmarketing für Lebensmittel |
| title_exact_search | Regionalmarketing für Lebensmittel |
| title_full | Regionalmarketing für Lebensmittel von Nina Stockebrand |
| title_fullStr | Regionalmarketing für Lebensmittel von Nina Stockebrand |
| title_full_unstemmed | Regionalmarketing für Lebensmittel von Nina Stockebrand |
| title_short | Regionalmarketing für Lebensmittel |
| title_sort | regionalmarketing fur lebensmittel |
| topic | Regionales Marketing (DE-588)4388526-3 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Lebensmittelhandel (DE-588)4034883-0 gnd |
| topic_facet | Regionales Marketing Verbraucherzufriedenheit Lebensmittelhandel Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022552915&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT stockebrandnina regionalmarketingfurlebensmittel |