Facebook marketing all-in-one for dummies:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NY
Wiley
2011
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 642 S. Ill., Graph. Darst. |
| ISBN: | 9780470942307 0470942304 9781118095416 9781118095423 9781118095430 |
Internformat
MARC
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| 020 | |a 9780470942307 |9 978-0-470-94230-7 | ||
| 020 | |a 0470942304 |9 0-470-94230-4 | ||
| 020 | |a 9781118095416 |9 978-1-118-09541-6 | ||
| 020 | |a 9781118095423 |9 978-1-118-09542-3 | ||
| 020 | |a 9781118095430 |9 978-1-118-09543-0 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 100 | 1 | |a Porterfield, Amy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Facebook marketing all-in-one for dummies |c by Amy Porterfield, Phyllis Khare, and Andrea Vahl |
| 264 | 1 | |a Hoboken, NY |b Wiley |c 2011 | |
| 300 | |a XXIV, 642 S. |b Ill., Graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Khare, Phyllis |e Verfasser |4 aut | |
| 700 | 1 | |a Vahl, Andrea |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022542178&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804145677736869888 |
|---|---|
| adam_text | Titel: Facebook marketing all-in-one for dummies
Autor: Porterfield, Amy
Jahr: 2011
Table of Contents
Introduction................................................................. /
How This Book is Organized..........................................................................2
Book I: Joining the Facebook Marketing Revolution.........................2
Book II: Claiming Your Presence on Facebook...................................2
Book III: Adding the Basics to Your Facebook Page..........................2
Book IV: Building, Engaging, Retaining, and
Selling to Your Community...............................................................3
Book V: Understanding Facebook Applications.................................3
Book VI: Making Facebook Come Alive
with Events and Contests..................................................................3
Book VII: Advanced Marketing Tactics...............................................3
Book VIII: Facebook Advertising..........................................................4
Book IX: Measuring, Monitoring, and Analyzing................................4
Conventions Used in This Book.....................................................................4
Icons Used in This Book.................................................................................4
Book I: Joining the Facebook Marketing Revolution........5
Chapter 1: Exploring Facebook Marketing.........................7
Seeing the Business Potential of Facebook..................................................8
Reaping the benefits for business-to-consumer companies.............9
Reaping the benefits for business-to-business companies.............14
Developing genuine relationships
with customers and prospects.......................................................15
Creating one-to-one customer engagement.....................................15
Being able to provide prompt customer service.............................16
Previewing new products and services and
opening a portal for consumer purchasing .................................18
Using Facebook with the Global Market.....................................................19
Understanding Facebook Marketing Basics...............................................21
Marketing on your Page, not your profile.........................................21
Developing your Page to be a hub of activity..................................22
Understanding privacy issues............................................................22
Keeping things professional but personal........................................26
Chapter 2: Creating Your Facebook Marketing Plan..................27
Defining Your Ideal Audience on Facebook...............................................27
Identifying the demographics of your ideal audience
before you start................................................................................28
Understanding the psychographics of your ideal audience..........28
Finding Your Ideal Audience inside Facebook...........................................29
How to filter Facebook search results..............................................31
Using Community Page search for keywords...................................32
Using Facebook Ads to research your ideal audience....................33
Identifying the Core Goals of Your Facebook Marketing Plan.................35
Defining your Facebook marketing goals..........................................36
Deciding on a social media budget....................................................36
Deciding whether a Facebook Ads campaign is right for you...........37
Rules for Successful Facebook Pages.........................................................37
Rule #1: Give your page a human touch...........................................38
Rule #2: Create fresh content.............................................................39
Rule #3: Cultivate engagement with two-way dialogs.....................41
Rule #4: Create consistent calls to action.........................................41
Rule #5: Make word-of-mouth advocacy easy..................................42
Rule #6: Encourage Fan-to-Fan conversations.................................42
Rule #7: Focus on smart branding.....................................................43
Rule #8: Be deliberate and manage expectations............................45
Rule #9: Monitor, measure, and track...............................................45
Setting up the Resources and Manpower
for Your Facebook Marketing Plan..........................................................47
Identifying your existing resources and manpower........................47
Deciding in-house or outsourced......................................................48
Defining Your Admin Team..........................................................................51
Adding an admin..................................................................................51
Deleting an admin................................................................................52
The benefits of assigning multiple admins ......................................53
Choosing the right Community Manager..........................................53
Coordinating posts and strategies.....................................................54
Considering a Social Media Manager ...............................................55
Measuring Your Return on Investment (ROI)............................................56
Defining success...................................................................................56
Measuring brand ROI...........................................................................57
Measuring financial ROI......................................................................57
Book II: Claiming four Presence on Facebook...............59
Chapter 1: Understanding the Different Types of Facebook Pages.. .61
Reviewing Facebook Page Types.................................................................62
Personal Profile....................................................................................62
Business Page.......................................................................................65
Places Page...........................................................................................67
Group Page...........................................................................................69
Community Page..................................................................................72
Creating a limited business account.................................................75
Chapter 2: Creating Your Business Page.........................77
Things to Consider Before You Start..........................................................77
Choosing the right type of business Page........................................79
Setting Up Your New Business Page...........................................................81
A well-done business Page..................................................................85
Using the Getting Started Page....................................................................85
Add an image........................................................................................86
Invite your Friends...............................................................................89
Tell your Fans.......................................................................................89
Post status updates.............................................................................91
Promote this Page on your Web site.................................................92
Set up your mobile phone...................................................................92
Managing Missteps........................................................................................94
Businesses as personal Profiles.........................................................94
Sorting out or deleting a personal Profile set up as a business.....95
Changing your business Page type or name....................................96
Chapter 3: Administering Your Facebook Business Page..........99
Viewing Facebook as your Page..................................................................99
Liking other Pages as your Page......................................................101
Setting posting preferences for your Page.....................................102
Viewing Notifications and Likes for your Page..............................103
Understanding How Other People See Your Page...................................105
Photo Strip..........................................................................................106
Mutual connections...........................................................................108
Left-side navigation...........................................................................108
The Bio Box........................................................................................108
Number of Page Likes........................................................................109
Business Pages Liked........................................................................110
Wall view toggle...........................................................................111
Bottom links.......................................................................................111
Editing Your Page........................................................................................113
Your Settings......................................................................................114
Manage Permissions.........................................................................115
Basic Information...............................................................................116
Profile Picture.....................................................................................118
Featured..............................................................................................119
Marketing............................................................................................121
Manage Admins..................................................................................123
Apps.....................................................................................................124
Mobile..................................................................................................125
Insights................................................................................................127
Help......................................................................................................127
Chapter 4: Arranging Your Navigation Menu....................129
Finding Your Page........................................................................................129
Working with Left-Side Navigation Links..................................................131
Adding Apps to Add Links to Your Page Menu........................................131
Events application.............................................................................132
Photos application.............................................................................133
Links application................................................................................134
Notes application...............................................................................135
Video application...............................................................................140
Discussions Board application.........................................................141
Repositioning Navigation Links.................................................................145
Working with the Right-Side Admin Links................................................146
Book III: Adding the Basics to four Facebook Page.... 149
Chapter 1: Posting to Your Page...............................151
Posting Updates to Your Wall via the Publisher.....................................151
How long to make your post............................................................152
How often to post an update............................................................153
What types of material to include...................................................153
Including Attachments...............................................................................154
Posting Questions..............................................................................154
Attaching photos...............................................................................157
Attaching links....................................................................................158
Attaching video..................................................................................161
Targeting Your Update by Location and Language.................................163
Chapter 2: Understanding and Using iFrames
to Customize Your Page......................................165
A Look at Some Customized Welcome Pages..........................................165
Defining iFrames..........................................................................................167
Outlining the Options..................................................................................168
Building an iFrame application........................................................168
Hiring someone to build the application for you...........................169
Using a third-party application........................................................169
Exploring the Facebook Developer Site....................................................170
Creating Your Own Application.................................................................171
Becoming a verified Facebook Developer......................................171
Creating a basic iFrame application................................................173
Installing the iFrame application on your Facebook Page............178
Setting the iFrame app as your default landing Page....................179
Using Third-Party Applications.................................................................180
Wildfire................................................................................................181
Involver...............................................................................................183
TabPress.............................................................................................185
Static HTML: iframe tabs...................................................................187
Tabsite.................................................................................................189
Lujure..................................................................................................190
Changing the Name of Your Navigation Link...........................................190
Chapter 3: Importing Your Blog Posts to Your Facebook Page.....193
Getting the Address of Your RSS Feed......................................................193
Introducing the Facebook Blog Import Applications..............................196
Using NetworkedBlogs Application...........................................................197
Installing NetworkedBlogs................................................................198
Configuring NetworkedBlogs............................................................198
Verifying ownership of your blog....................................................200
Setting up syndication.......................................................................202
Getting more readers by increasing
your ranking inside the app page.................................................204
Reposting a blog post using NetworkedBlogs................................204
Installing Social RSS.....................................................................................205
Using Social RSS.................................................................................209
Deciding when to upgrade to paid service.....................................209
Using RSS Graffiti.........................................................................................210
Importing Your Blog Posts with Facebook Notes....................................213
Chapter 4: Connecting Your Social Media Accounts.............217
To Connect or Not Connect.......................................................................217
Connecting Facebook and Twitter............................................................218
Linking your Facebook Page to Twitter..........................................218
What happens to too-long Tweets...................................................221
Linking Twitter to your Facebook Page..........................................222
Using the Selective Tweets app.......................................................222
Using Twitter Tools to Update Facebook.................................................224
Exploring Hootsuite...........................................................................224
Using TweetDeck................................................................................227
Other posting clients.........................................................................229
Connecting Linkedln to Your Facebook Page..........................................230
Adding PowerPoint Presentations and Word Documents
with SlideShare.........................................................................................232
Adding a YouTube Video............................................................................236
Posting your video as a link..............................................................237
Adding a Facebook YouTube app and tab......................................237
Chapter 5: The Fine Print: Legal and Other Considerations........241
Digesting Legal Considerations.................................................................241
Understanding FTC Regulations Concerning
Testimonials and Reviews......................................................................242
Affiliates..............................................................................................244
Content Compliance Issues for Certain Industries..................................245
Book IV: Building, Engaging, Retaining,
and Selling to four Community..................................249
Chapter 1: Building Visibility for Your Page.....................251
Inviting Your Existing Customers and Connections to Your Page........252
Changing your hold message...........................................................252
Adding your Page address to your e-mail signature.....................253
Including your new Facebook address
on hard-copy mailings...................................................................258
Updating your letterhead and stationery.......................................259
Including a Facebook icon on your Web Page...............................259
Linking to your Page from your Facebook personal Profile.........261
Inviting your other social networks to visit your Page.................262
Growing your Page manually or buying automatic Fans..............263
Sharing Your Page with Your Friends on Facebook................................263
Suggesting your Page........................................................................264
Sharing your Page..............................................................................266
Sending requests to promote your Page........................................270
Finding and thanking your key enthusiasts...................................271
Adding Photos to Attract People to Your Page.......................................271
Creating a strategy with photo albums...........................................271
Uploading photos to your Facebook Page......................................272
Sharing your albums and photos.....................................................274
Sharing with people other than your
personal Friends on Facebook.....................................................276
Chapter 2: Engaging and Retaining Your Community.............279
Creating Posts and Updates That Engage Your Readers........................280
Asking questions................................................................................280
Polling your audience........................................................................281
Promoting your fans and enthusiasts.............................................282
Tagging key players in updates........................................................283
Using public posts to thank people.................................................284
Creating incentives for repeat visits...............................................285
Developing a posting schedule........................................................287
Targeting Your Updates to Facebook s Different Feed Streams............288
Understanding EdgeRank..................................................................289
EdgeRank optimization strategies...................................................289
Creating and Participating in Conversations with Your Audience.......290
Revisiting the settings for posts to your Wall...............................290
Understanding the different views people see on your Page......291
Being responsive and allowing conversation.................................292
Keeping the Conversation Civil.................................................................293
Removing a Post.................................................................................293
Banning, blocking, and reporting a poster.....................................294
Users can block your posts, too......................................................296
Chapter 3: Better Engagement with the Help
of Facebook Like Links and Buttons............................297
The Button vs. the Link...............................................................................297
Answering Common Questions.................................................................299
Placing the Like Button Code.....................................................................304
Generating the code for a Like button............................................305
Chapter 4: Expanding Your Existing E-Commerce onto Facebook.. .309
Understanding Facebook Storefronts.......................................................310
Using PayPal to Accept Payment...............................................................311
Finding E-Commerce Apps that Fit Your Needs......................................311
Storenvy..............................................................................................312
Payvment............................................................................................312
ShopTab..............................................................................................313
Etsy......................................................................................................313
Moontoast...........................................................................................314
TinyPay...............................................................................................314
Installing a Facebook Storefront Application...........................................316
Creating a Link to Your Website Store on Your Page.............................317
Using Other Applications to Create a Custom Link
for Your Storefront.........................................................................318
Book V: Understanding Facebook Applications...........321
Chapter 1: Facebook Applications 101..........................323
Understanding How Facebook Users Make Use of Apps........................324
Viewing your installed applications................................................324
Finding the Facebook Application Directory.................................327
Seeing applications your Friends are using....................................328
Adding an App to Your Page......................................................................329
Deleting an App from Your Page...............................................................330
Using Existing Applications for Marketing...............................................332
Business..............................................................................................334
Education............................................................................................335
Entertainment.....................................................................................337
Friends and Family.............................................................................337
Games..................................................................................................338
Just for fun..........................................................................................338
Lifestyle...............................................................................................338
Sports..................................................................................................339
Utilities................................................................................................339
Chapter 2: Creating New Streams of Income with Apps..........341
Getting to Know Facebook Apps...............................................................341
Creating Your Own Branded App..............................................................343
Finding resources for app developers............................................348
Developing a budget for creation and marketing..........................349
Submitting apps.................................................................................350
Getting featured by Facebook..........................................................351
Using Your Branded App............................................................................352
Driving users to your app.................................................................353
Keeping users in your app................................................................356
Making your app go viral..................................................................357
Promoting your app across different platforms............................358
Book VI: Makina Facebook Come Alive
With Events and Contests..........................................361
Chapter 1: Creating Facebook Events...........................363
Getting Started with Facebook Events......................................................363
Adding the Events app to your Page...............................................367
Entering the Event details.................................................................368
Synching Events with your personal calendar...............................370
Editing your Event.............................................................................371
Cancelling your Event.......................................................................372
Uncovering limitations of Facebook Events...................................373
Promoting an Event.....................................................................................373
Inviting your community to your Event..........................................374
Encouraging interaction within your Facebook Event..................377
Sharing your Facebook Event outside Facebook...........................378
Chapter 2: Building Excitement with a Contest..................379
Thinking about Running a Contest?..........................................................379
Designing Your Contest..............................................................................380
Choosing a contest type...................................................................382
Reaping the benefits of a well-run contest.....................................385
Understanding Facebook and legal restrictions............................387
Defining Success..........................................................................................388
Setting targets....................................................................................388
Setting your plan................................................................................389
Chapter 3: Using Third-Party Contest Applications...............391
Finding a Contest Application....................................................................391
Comparing contest applications on the Web.................................392
Searching for contest applications within Facebook....................393
Getting to Know the Contest Applications...............................................394
Exploring Wildfire..............................................................................394
Looking at North Social.....................................................................394
Investigating Woobox........................................................................396
Delivering the prizes..........................................................................396
Keeping to a budget...........................................................................397
Designing Your Contest with the Wildfire Application..........................398
Using the North Social Application for Your Contest.............................404
Using the Woobox Sweepstakes Application...........................................406
Chapter 4: Promoting Your Contest and Analyzing the Results.....413
Setting Up a Blog Tour................................................................................413
Promoting Your Contest on Your Blog or Web site................................415
Using Facebook Open Graph to Allow Entries Anywhere
on the Web................................................................................................417
Using Social Media to Promote Your Contest..........................................418
Twitter.................................................................................................418
Linkedln...............................................................................................419
YouTube..............................................................................................419
Using Facebook to Promote an External Contest....................................420
Analyzing Your Contest Results................................................................421
Third-party analytics within contest applications........................421
Monitoring Community Growth and
Tracking Facebook Insights..........................................................421
Adjusting Your Strategy Based on Analytics...........................................422
Planning for Future Contests.....................................................................424
Mapping out your contests for the year.........................................425
Watching for successful contest ideas............................................425
Book Vll: Advanced Facebook Marketing Tactics........431
Chapter 1: An Introduction to Advanced Facebook Marketing.....433
Remembering the Nine Core Facebook Marketing Rules.......................433
Test-Driving Some Advanced Techniques................................................434
Creating a Facebook experience......................................................435
Building social proof with Sponsored Stories................................437
Experimenting with custom links....................................................438
Expanding your Page s exposure.....................................................439
Engaging with Fans............................................................................440
Getting viral exposure.......................................................................441
Chapter 2: Marketing with Facebook Social Plugins.............443
Understanding Social Plugins....................................................................443
Integrating your Web site with Facebook via plugins...................444
Choosing the right plugins for your business................................445
Finding Leads through the Like Button....................................................446
Share Selectively with the Send Button....................................................448
Using a Like Box to Grow Likers................................................................450
Finding Out More about Your Visitors with the Login Button..............451
Using Recommendations for Social Proof................................................453
Spotlighting Your Latest Content with the Activity Feed.......................454
Optimizing the Comments Feature............................................................454
Optimizing Your Connections with Facepile............................................456
Promoting a Live Event with Live Stream................................................457
Capture Audience Data with the Registration Plugin.............................458
Finding and Installing Open Source Facebook Plugins...........................459
Most popular open source social plugins......................................460
Using Share buttons for multiple social networks........................460
Installing a WordPress plugin (the easy way!)...............................461
Chapter 3: Discovering Live Streaming.........................465
Understanding the Benefits of Streaming Video......................................465
Attracting viewers with chat............................................................466
Getting closer to customers.............................................................466
Supplementing traditional advertising............................................466
Choosing Your Streaming Method............................................................467
Streaming from Your Web Site with the Live Stream Plugin..................470
Streaming from Your Facebook Page
with the Livestream Application............................................................472
Creating a Livestream account........................................................472
Installing the application..................................................................473
Adding Live Stream to a tab on your Page.....................................475
Creating Buzz about Your Live Stream.....................................................476
Posting to your Facebook Page........................................................476
Posting to your personal Profile......................................................477
Sharing viewer comments with other social media......................477
Partnering with other events and organizers................................477
Chapter 4: Stepping Out with Facebook Places and
Facebook Deals.............................................479
Exploring Facebook Places.........................................................................479
Places for consumers........................................................................480
Places for businesses........................................................................487
Launching a Facebook Place......................................................................488
Locating your Place...........................................................................488
Claiming your Place...........................................................................489
Introducing Facebook Check-in Deals to Your Community...................492
Choosing a Deal..................................................................................493
Defining your offer and setting deal duration and quality...........494
Promoting a Deal................................................................................494
Setting up a Deal on Places...............................................................495
Expanding the Reach of Your Facebook Deals........................................496
Book Vlll: Facebook Advertising................................499
Chapter 1: Advertising in Facebook............................501
Introducing Facebook Advertising............................................................501
Understanding How Facebook Advertising Works..................................504
Advertising on Facebook versus other platforms.........................505
Defining ad types...............................................................................508
Designing campaigns with ads.........................................................510
Knowing what you can t advertise..................................................512
Identifying Your Goals................................................................................513
Gaining connections..........................................................................513
Acquiring leads..................................................................................516
Making Your Initial Decisions....................................................................517
Allocating a budget............................................................................517
Rotating your ad................................................................................518
Setting a timeline...............................................................................518
Chapter 2: Creating a Facebook Ad.............................519
Designing a Click-Worthy Ad......................................................................519
Advertising an external Web page...................................................520
Engagement ads: Advertising a Facebook Page, App, or Event ...524
Meeting Facebook s terms and conditions.....................................527
Sponsored Stories..............................................................................528
Using Laser Targeting.................................................................................530
Location..............................................................................................530
Demographics....................................................................................531
Interests..............................................................................................532
Connections on Facebook.................................................................533
Advanced Demographics..................................................................534
Education and Work..........................................................................534
Setting Your Bidding and Pricing Goals....................................................535
Getting Help: From the Facebook Ad Team.............................................537
Chapter 3: Testing, Measuring, and Modifying Your Ad...........539
Understanding the Ads Manager...............................................................539
Adding an Admin to Your Facebook Ads Account..................................543
Testing Your Ad...........................................................................................544
Split-testing your three ad variables:
Copy, image, and targeting...........................................................546
Testing your landing page................................................................548
Viewing Facebook Reports.........................................................................549
Reading the Advertising Performance report................................551
Responder Demographics report....................................................553
Exporting to a CSV file.......................................................................554
Adapting your campaign...................................................................555
Book IX: Measuring, Monitoring, and Analyzing.........557
Chapter 1: Setting Realistic Targets to Identify Success..........559
Exploring Social Monitoring and Measuring............................................559
The Importance of Social Media Monitoring............................................560
Why monitoring online conversations is important.....................561
Understanding the importance of real-time engagement.............562
Monitoring the right way..................................................................563
The Importance of Social Media Measuring.............................................565
Why measuring online activity is important..................................565
Understanding what social measuring
can do for your business...............................................................566
Determining what you should measure for
your return on investment (ROI).................................................567
Turning social activity into key metric indicators........................568
Chapter 2: Exploring Facebook Insights........................575
Making Sense of Insights Information.......................................................575
Exploring User and Interaction Insights data.................................576
Determining the Most Important Data to Track............................584
Tracking your Like activity...............................................................584
Evaluating the impact of your content............................................585
Reaching Your Ideal Audience...................................................................588
Who s been viewing your Facebook Page?.....................................588
Using Insights to target your marketing message.........................589
Evaluating activity outside Facebook.............................................590
Chapter 3: Using Third-Party Monitoring Tools and
Analyzing Results............................................593
How to Choose the Tool That s Best for Your Business........................593
User flexibility....................................................................................594
Ease of setup......................................................................................594
Ease of use..........................................................................................594
Ease of reporting................................................................................594
Cost......................................................................................................594
Training and support.........................................................................595
Tracking Tools: Your Third-Party Options..............................................595
bit.ly....................................................................................................595
Google Alerts......................................................................................596
Google Analytics................................................................................597
HootSuite............................................................................................598
Radian6................................................................................................599
Lithium Social Media Monitoring.....................................................599
Social Mention....................................................................................600
Sprout Social.......................................................................................601
SWIX.....................................................................................................602
Topsy...................................................................................................602
Klout....................................................................................................603
Finding the Biggest Payoff with Your Tracking Efforts...........................604
Analyzing Results and Taking Action........................................................604
Creating a tracking guide..................................................................605
Allocating manpower and resources from analysis......................607
Identifying the time wasters.............................................................607
Making adjustments on the fly.........................................................607
Building on your success..................................................................608
Index.......................................................................609
|
| any_adam_object | 1 |
| author | Porterfield, Amy Khare, Phyllis Vahl, Andrea |
| author_facet | Porterfield, Amy Khare, Phyllis Vahl, Andrea |
| author_role | aut aut aut |
| author_sort | Porterfield, Amy |
| author_variant | a p ap p k pk a v av |
| building | Verbundindex |
| bvnumber | BV037389251 |
| ctrlnum | (OCoLC)730020357 (DE-599)BVBBV037389251 |
| format | Book |
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| id | DE-604.BV037389251 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:23:15Z |
| institution | BVB |
| isbn | 9780470942307 0470942304 9781118095416 9781118095423 9781118095430 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022542178 |
| oclc_num | 730020357 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XXIV, 642 S. Ill., Graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spelling | Porterfield, Amy Verfasser aut Facebook marketing all-in-one for dummies by Amy Porterfield, Phyllis Khare, and Andrea Vahl Hoboken, NY Wiley 2011 XXIV, 642 S. Ill., Graph. Darst. txt rdacontent n rdamedia nc rdacarrier Khare, Phyllis Verfasser aut Vahl, Andrea Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022542178&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Porterfield, Amy Khare, Phyllis Vahl, Andrea Facebook marketing all-in-one for dummies |
| title | Facebook marketing all-in-one for dummies |
| title_auth | Facebook marketing all-in-one for dummies |
| title_exact_search | Facebook marketing all-in-one for dummies |
| title_full | Facebook marketing all-in-one for dummies by Amy Porterfield, Phyllis Khare, and Andrea Vahl |
| title_fullStr | Facebook marketing all-in-one for dummies by Amy Porterfield, Phyllis Khare, and Andrea Vahl |
| title_full_unstemmed | Facebook marketing all-in-one for dummies by Amy Porterfield, Phyllis Khare, and Andrea Vahl |
| title_short | Facebook marketing all-in-one for dummies |
| title_sort | facebook marketing all in one for dummies |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022542178&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT porterfieldamy facebookmarketingallinonefordummies AT kharephyllis facebookmarketingallinonefordummies AT vahlandrea facebookmarketingallinonefordummies |