The Sage handbook of social marketing:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
Sage
2011
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVI, 442 S. graph. Darst. |
| ISBN: | 9781849201889 |
Internformat
MARC
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| 245 | 1 | 0 | |a The Sage handbook of social marketing |c ed. by Gerard Hastings ... |
| 246 | 1 | 3 | |a Handbook of social marketing |
| 246 | 1 | 3 | |a Social marketing |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b Sage |c 2011 | |
| 300 | |a XXVI, 442 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022537894 | ||
Datensatz im Suchindex
| _version_ | 1804145671656177664 |
|---|---|
| adam_text | Contents
Editorial
Board
and Reviewers
ix
About the Authors
xi
List of Figures
xix
List of Tables
xxi
Foreword
xxiii
Philip
Kotler
and Nancy R. Lee
Introduction: A Movement in Social Marketing
1
Gerard Hastings
SECTION
1
THEORETICAL DEBATES
13
1
Theoretical Models of Behaviour Change
15
Rob Donovan
2
Social Models for Social Marketing: Social Diffusion, Social Networks,
Social Capital, Social Determinants and Social Franchising
32
R. Craig Lefebvre
3
Relationship Marketing and Social Marketing
44
Susana
Marques and Christine Domegan
4
Understanding Social Norms: Upstream and Downstream Applications
for Social Marketers
61
Patrick Kenny and Gerard Hastings
5
Design Thinking,
Demarketing
and Behavioral Economics:
Fostering Interdisciplinary Growth in Social Marketing
80
R. Craig Lefebvre and Philip
Kotier
6
Critical Marketing: Theoretical Underpinnings
95
Michael
Saren
7
New Approaches Toward Resistance to Persuasion
107
Petia K.
Petrova
and Robert B. Cialdini
SECTION
2
MARKETING PLANNING
123
8
Segmentation and Targeting
125
Lynne
Doner Lotenberg,
Carol Schechter and John Strand
9
Competition and Positioning
136
Gary Noble and Debra Z. Basil
vi
CONTENTS
10
The Social Marketing Mix
-
A
Critical
Review 152
Ken
Peanie
and Sue Peattie
11
Communications in Social Marketing
167
Dana
L
AMen,
Michael
D.
Basil and Sameer Deshpande
12
New Media in Social Marketing
178
Darren Mays, James B. Weaver III and Jay M.
Bernhardt
SECTIONS RESEARCH-ITS ROLES AND TECHNIQUES
191
13
Evaluation in Social Marketing
193
Martine
Stead and Robert J. McDermott
14
Qualitative Research Methods in Social Marketing
208
Simone Pettigrew
and
Michele
Roberts
15
Measurement in Quantitative Methods
224
Fiona J. Harris
SECTION
4
DANCING WITH THE DEVIL
239
16
Critical Marketing: Applications
241
Janet
Hoek
17
Social Marketing s Response to the Alcohol Problem:
Who s Conducting the Orchestra?
253
Sandra
С
Jones
18
From Social Marketing to Corporate Social Marketing
-
Changing Consumption
271
Habits as the New Frontier of Corporate Social Responsibility
Guido
Palazzo
19
Ethical Challenges in Commercial Social Marketing
284
Thomas Boy sen Anker and
Klemens
Kappel
20
Internal Social Marketing: Lessons from the Field of Services Marketing
298
Anne M, Smith
SECTIONS UPSTREAM AND SOCIAL CHANGE
317
21
Impoverished Consumers and Social Marketing
319
Ronald Paul Hill
22
Social Marketing and International Development
330
Georgina
Cairns, Bruce Mackay and Laura MacDonald
23
Social Marketing for a Sustainable Environment
343
Sue Peattie and Ken Peattie
24
Business as Unusual: The Contribution of Social Marketing to
Government Policymaking and Strategy Development
359
Jeff French
CONTENTS
vii
SECTION
6
SOCIAL MARKETING IN PRACTICE:
CASE STUDIES
375
25
Social Marketing
and Advocacy
377
William D.
Novelli
and Boe
Workman
26
Social Marketing and Tobacco
Control
391
Timothy
Dewhirst and Wonkyong
Beth Lee
27
Social Marketing
and the
Health
Educator
405
Robert J. McDermott,
Kelti R.
McCormack
Brown and Rosemary Thackeray
Social Marketing: A Future Rooted in the Past
419
William Smith
Index
425
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV037384849 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:23:10Z |
| institution | BVB |
| isbn | 9781849201889 |
| language | English |
| lccn | 2011922615 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022537894 |
| oclc_num | 707161368 |
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| physical | XXVI, 442 S. graph. Darst. |
| publishDate | 2011 |
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| spelling | The Sage handbook of social marketing ed. by Gerard Hastings ... Handbook of social marketing Social marketing 1. publ. Los Angeles, Calif. [u.a.] Sage 2011 XXVI, 442 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Soziomarketing (DE-588)4116549-4 s DE-604 Hastings, Gerard edt Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022537894&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Sage handbook of social marketing Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4143413-4 |
| title | The Sage handbook of social marketing |
| title_alt | Handbook of social marketing Social marketing |
| title_auth | The Sage handbook of social marketing |
| title_exact_search | The Sage handbook of social marketing |
| title_full | The Sage handbook of social marketing ed. by Gerard Hastings ... |
| title_fullStr | The Sage handbook of social marketing ed. by Gerard Hastings ... |
| title_full_unstemmed | The Sage handbook of social marketing ed. by Gerard Hastings ... |
| title_short | The Sage handbook of social marketing |
| title_sort | the sage handbook of social marketing |
| topic | Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Soziomarketing Aufsatzsammlung |
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