The elements of graphic design: space, unity, page architecture, and type
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Allworth Press
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"-- Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | VII, 215 S. zahlr. Ill. |
| ISBN: | 9781581157628 |
Internformat
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| 500 | |a "This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"-- Provided by publisher. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Graphic design (Typography) | |
| 650 | 4 | |a Layout (Printing) | |
| 650 | 4 | |a Type and type-founding | |
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| 650 | 7 | |a DESIGN / Graphic Arts / Typography |2 bisacsh | |
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Datensatz im Suchindex
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|---|---|
| adam_text |
The Elements of Graphic Design
Space, Unity,
Page Architecture, and Type
Contents
Preface
vi
Introduction
1
Sect!
Space
Chapl
Space is emptiness
17
Chap
2
Symmetry and asymmetry
39
Chap
3
The historical development of space: Five timelines
52
Sect
2
Unity
Chap
4
Unity and space
71
Chap
5
The seven design components
81
Chap
6
How to use the seven design components
97
Sects
Page Architecture
Chap
7
The page as visual structure
109
Chap
8
Connecting elements and pages
125
Chap
9
Three-dimensional space
137
Sect
4
Type
Chap
10
Listening to type
149
Chap
11
Typographic technicalities
161
Chap
12
Display type
177
Chap
13
Text type
189
Glossary
202
Bibliography
207
Designer's checklist
208
Index
210
Colophon
214
Contents
v |
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| ctrlnum | (OCoLC)730009655 (DE-599)BVBBV037380406 |
| dewey-full | 686.2/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 686 - Printing and related activities |
| dewey-raw | 686.2/2 |
| dewey-search | 686.2/2 |
| dewey-sort | 3686.2 12 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| edition | 2. ed. |
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| spelling | White, Alex W. Verfasser aut The elements of graphic design space, unity, page architecture, and type Alex W. White 2. ed. New York, NY Allworth Press 2011 VII, 215 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier "This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"-- Provided by publisher. Includes bibliographical references and index Graphic design (Typography) Layout (Printing) Type and type-founding DESIGN / Reference bisacsh DESIGN / Graphic Arts / Typography bisacsh DESIGN / Graphic Arts / General bisacsh Grafikdesign (DE-588)4019558-2 gnd rswk-swf (DE-588)4142527-3 Anleitung gnd-content Grafikdesign (DE-588)4019558-2 s DE-604 Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022533539&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | White, Alex W. The elements of graphic design space, unity, page architecture, and type Graphic design (Typography) Layout (Printing) Type and type-founding DESIGN / Reference bisacsh DESIGN / Graphic Arts / Typography bisacsh DESIGN / Graphic Arts / General bisacsh Grafikdesign (DE-588)4019558-2 gnd |
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| title | The elements of graphic design space, unity, page architecture, and type |
| title_auth | The elements of graphic design space, unity, page architecture, and type |
| title_exact_search | The elements of graphic design space, unity, page architecture, and type |
| title_full | The elements of graphic design space, unity, page architecture, and type Alex W. White |
| title_fullStr | The elements of graphic design space, unity, page architecture, and type Alex W. White |
| title_full_unstemmed | The elements of graphic design space, unity, page architecture, and type Alex W. White |
| title_short | The elements of graphic design |
| title_sort | the elements of graphic design space unity page architecture and type |
| title_sub | space, unity, page architecture, and type |
| topic | Graphic design (Typography) Layout (Printing) Type and type-founding DESIGN / Reference bisacsh DESIGN / Graphic Arts / Typography bisacsh DESIGN / Graphic Arts / General bisacsh Grafikdesign (DE-588)4019558-2 gnd |
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