Encyclopedia of major marketing campaigns: 2
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Detroit
Gale
2007
|
Schriftenreihe: | Gale virtual reference library
|
Schlagworte: | |
Online-Zugang: | EUV01 |
Beschreibung: | 1 Online-Ressource (XXII, 1947 S.) |
ISBN: | 9781414406077 9780787673567 |
Internformat
MARC
LEADER | 00000nmm a2200000 cc4500 | ||
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100 | 1 | |a Riggs, Thomas |e Verfasser |4 aut | |
245 | 1 | 0 | |a Encyclopedia of major marketing campaigns |n 2 |c Rhomas Rigg, ed. |
264 | 1 | |a Detroit |b Gale |c 2007 | |
300 | |a 1 Online-Ressource (XXII, 1947 S.) | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Riggs, Thomas |
author_facet | Riggs, Thomas |
author_role | aut |
author_sort | Riggs, Thomas |
author_variant | t r tr |
building | Verbundindex |
bvnumber | BV037378892 |
callnumber-first | H - Social Science |
callnumber-label | HF5837 |
callnumber-raw | HF5837 |
callnumber-search | HF5837 |
callnumber-sort | HF 45837 |
callnumber-subject | HF - Commerce |
collection | ZDB-9-VRL |
ctrlnum | (OCoLC)918283787 (DE-599)BVBBV037378892 |
dewey-full | 659.10973 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.10973 |
dewey-search | 659.10973 |
dewey-sort | 3659.10973 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV037378892 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T23:23:02Z |
institution | BVB |
isbn | 9781414406077 9780787673567 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022532062 |
oclc_num | 918283787 |
open_access_boolean | |
owner | DE-521 |
owner_facet | DE-521 |
physical | 1 Online-Ressource (XXII, 1947 S.) |
psigel | ZDB-9-VRL ZDB-9-VRL EUV_EK_GALE |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Gale |
record_format | marc |
series2 | Gale virtual reference library |
spelling | Riggs, Thomas Verfasser aut Encyclopedia of major marketing campaigns 2 Rhomas Rigg, ed. Detroit Gale 2007 1 Online-Ressource (XXII, 1947 S.) txt rdacontent c rdamedia cr rdacarrier Gale virtual reference library Advertising campaigns Case studies Marketing Encyclopedias (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-604)BV039705404 2 |
spellingShingle | Riggs, Thomas Encyclopedia of major marketing campaigns Advertising campaigns Case studies Marketing Encyclopedias |
subject_GND | (DE-588)4522595-3 |
title | Encyclopedia of major marketing campaigns |
title_auth | Encyclopedia of major marketing campaigns |
title_exact_search | Encyclopedia of major marketing campaigns |
title_full | Encyclopedia of major marketing campaigns 2 Rhomas Rigg, ed. |
title_fullStr | Encyclopedia of major marketing campaigns 2 Rhomas Rigg, ed. |
title_full_unstemmed | Encyclopedia of major marketing campaigns 2 Rhomas Rigg, ed. |
title_short | Encyclopedia of major marketing campaigns |
title_sort | encyclopedia of major marketing campaigns |
topic | Advertising campaigns Case studies Marketing Encyclopedias |
topic_facet | Advertising campaigns Case studies Marketing Encyclopedias Fallstudiensammlung |
volume_link | (DE-604)BV039705404 |
work_keys_str_mv | AT riggsthomas encyclopediaofmajormarketingcampaigns2 |