Holdings: Principles of marketing

Principles of marketing:

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Bibliographic Details
Main Author:	Kotler, Philip 1931- (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] Pearson 2011
Edition:	14. ed., global ed.
Subjects:	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
Item Description:	Includes bibliographical references and index
Physical Description:	637, [getr. Zähl.] Ill., graph. Darst.
ISBN:	9780273752431

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MARC


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Record in the Search Index

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discipline	Wirtschaftswissenschaften
edition	14. ed., global ed.
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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler, Gary Armstrong 14. ed., global ed. Boston [u.a.] Pearson 2011 637, [getr. Zähl.] Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Armstrong, Gary Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_full	Principles of marketing Philip Kotler, Gary Armstrong
title_fullStr	Principles of marketing Philip Kotler, Gary Armstrong
title_full_unstemmed	Principles of marketing Philip Kotler, Gary Armstrong
title_short	Principles of marketing
title_sort	principles of marketing
topic	Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing

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