Principles of marketing:
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Boston [u.a.]
Pearson
2011
|
Ausgabe: | 14. ed., global ed. |
Schlagworte: | |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 637, [getr. Zähl.] Ill., graph. Darst. |
ISBN: | 9780273752431 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV037364416 | ||
003 | DE-604 | ||
005 | 20110906 | ||
007 | t | ||
008 | 110426s2011 xxuad|| |||| 00||| eng d | ||
010 | |a 2010052017 | ||
020 | |a 9780273752431 |9 978-0-273-75243-1 | ||
035 | |a (OCoLC)746261228 | ||
035 | |a (DE-599)BVBBV037364416 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-11 | ||
050 | 0 | |a HF5415 | |
082 | 0 | |a 658.8 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a WIR 810f |2 stub | ||
100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong |
250 | |a 14. ed., global ed. | ||
264 | 1 | |a Boston [u.a.] |b Pearson |c 2011 | |
300 | |a 637, [getr. Zähl.] |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
650 | 4 | |a Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
655 | 7 | |8 2\p |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
655 | 7 | |8 3\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
689 | 1 | |8 4\p |5 DE-604 | |
700 | 1 | |a Armstrong, Gary |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-022517892 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Kotler, Philip 1931- |
author_GND | (DE-588)121409600 |
author_facet | Kotler, Philip 1931- |
author_role | aut |
author_sort | Kotler, Philip 1931- |
author_variant | p k pk |
building | Verbundindex |
bvnumber | BV037364416 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
classification_tum | WIR 810f |
ctrlnum | (OCoLC)746261228 (DE-599)BVBBV037364416 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 14. ed., global ed. |
format | Book |
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genre_facet | Einführung Aufgabensammlung Lehrbuch |
id | DE-604.BV037364416 |
illustrated | Illustrated |
indexdate | 2024-07-09T23:22:42Z |
institution | BVB |
isbn | 9780273752431 |
language | English |
lccn | 2010052017 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022517892 |
oclc_num | 746261228 |
open_access_boolean | |
owner | DE-11 |
owner_facet | DE-11 |
physical | 637, [getr. Zähl.] Ill., graph. Darst. |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | Pearson |
record_format | marc |
spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler, Gary Armstrong 14. ed., global ed. Boston [u.a.] Pearson 2011 637, [getr. Zähl.] Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Armstrong, Gary Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Kotler, Philip 1931- Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3 |
title | Principles of marketing |
title_auth | Principles of marketing |
title_exact_search | Principles of marketing |
title_full | Principles of marketing Philip Kotler, Gary Armstrong |
title_fullStr | Principles of marketing Philip Kotler, Gary Armstrong |
title_full_unstemmed | Principles of marketing Philip Kotler, Gary Armstrong |
title_short | Principles of marketing |
title_sort | principles of marketing |
topic | Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
topic_facet | Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch |
work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing |