Principles and practice of social marketing: an international perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2010
|
| Ausgabe: | 1. publ., [fully updated ed.] |
| Schlagworte: | |
| Online-Zugang: | Umschlagtext Inhaltsverzeichnis |
| Beschreibung: | Frühere Aufl. u.d.T.: Donovan, Rob: Social marketing. - "This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing"-- Provided by publisher. Incl. bibliogr. references and index |
| Beschreibung: | XIX, 504 S. Ill., graph. Darst. |
| ISBN: | 9780521194501 9780521167376 |
Internformat
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| 500 | |a Incl. bibliogr. references and index | ||
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| 650 | 4 | |a Social marketing | |
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Datensatz im Suchindex
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| adam_text | PRINCIPLES AND PRACTICE OF SOCIAL MARKETING
/ DONOVAN, ROB
: 2010
TABLE OF CONTENTS / INHALTSVERZEICHNIS
LIST OF FIGURES; LIST OF TABLES; PREFACE; ACKNOWLEDGEMENTS; 1. SOCIAL
MARKETING AND SOCIAL CHANGE; 2. PRINCIPLES OF MARKETING; 3. SOCIAL
MARKETING AND THE ENVIRONMENT; 4. ADVOCACY AND ENVIRONMENTAL CHANGE; 5.
PRINCIPLES OF COMMUNICATION AND PERSUASION; 6. MODELS OF ATTITUDE AND
BEHAVIOUR CHANGE; 7. RESEARCH AND EVALUATION; 8. ETHICAL ISSUES IN
SOCIAL MARKETING; 9. THE COMPETITION; 10. SEGMENTATION AND TARGETING;
11. THE MARKETING MIX; 12. USING MEDIA IN SOCIAL MARKETING; 13. USING
SPONSORSHIP TO ACHIEVE CHANGES IN PEOPLE, PLACES AND POLICIES; 14.
PLANNING AND DEVELOPING SOCIAL MARKETING CAMPAIGNS AND PROGRAMMES; 15.
CASE STUDY: THE ACT-BELONG-COMMIT CAMPAIGN PROMOTING POSITIVE MENTAL
HEALTH; INDEX.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Donovan, Rob Henley, Nadine |
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| author_role | aut aut |
| author_sort | Donovan, Rob |
| author_variant | r d rd n h nh |
| building | Verbundindex |
| bvnumber | BV037363582 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)706893003 (DE-599)BVBBV037363582 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., [fully updated ed.] |
| format | Book |
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| indexdate | 2024-07-09T23:22:41Z |
| institution | BVB |
| isbn | 9780521194501 9780521167376 |
| language | English |
| lccn | 2010039401 |
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| spelling | Donovan, Rob Verfasser (DE-588)143571702 aut Principles and practice of social marketing an international perspective Rob Donovan and Nadine Henley Social marketing 1. publ., [fully updated ed.] Cambridge [u.a.] Cambridge Univ. Press 2010 XIX, 504 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Frühere Aufl. u.d.T.: Donovan, Rob: Social marketing. - "This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing"-- Provided by publisher. Incl. bibliogr. references and index Wirtschaft BUSINESS & ECONOMICS / Sales & Selling bisacsh Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s DE-604 Henley, Nadine Verfasser (DE-588)143571850 aut http://assets.cambridge.org/97805211/94501/cover/9780521194501.jpg Umschlagtext LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022517079&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Donovan, Rob Henley, Nadine Principles and practice of social marketing an international perspective Wirtschaft Social marketing BUSINESS & ECONOMICS / Sales & Selling bisacsh Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 |
| title | Principles and practice of social marketing an international perspective |
| title_alt | Social marketing |
| title_auth | Principles and practice of social marketing an international perspective |
| title_exact_search | Principles and practice of social marketing an international perspective |
| title_full | Principles and practice of social marketing an international perspective Rob Donovan and Nadine Henley |
| title_fullStr | Principles and practice of social marketing an international perspective Rob Donovan and Nadine Henley |
| title_full_unstemmed | Principles and practice of social marketing an international perspective Rob Donovan and Nadine Henley |
| title_short | Principles and practice of social marketing |
| title_sort | principles and practice of social marketing an international perspective |
| title_sub | an international perspective |
| topic | Wirtschaft Social marketing BUSINESS & ECONOMICS / Sales & Selling bisacsh Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Wirtschaft Social marketing BUSINESS & ECONOMICS / Sales & Selling Soziomarketing |
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