Corporate communication: a guide to theory and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
SAGE
2011
|
| Ausgabe: | 3. ed., 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVIII, 272 S. graph. Darst. 25 cm |
| ISBN: | 9780857022424 0857022423 9780857022431 0857022431 |
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| 245 | 1 | 0 | |a Corporate communication |b a guide to theory and practice |c Joep Cornelissen |
| 250 | |a 3. ed., 1. publ. | ||
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Datensatz im Suchindex
| _version_ | 1804145640613085184 |
|---|---|
| adam_text | SUMMARY OF CONTENTS
List of Figures
xi
List of Tables
xiii
List of Case Studies
xiv
Preface to the Third Edition
xv
About the Author
xix
Guided Tour
xx
Companion Website
xxii
Acknowledgements
xxiii
Part
1
Introduction to Corporate Communication
1
1
Defining Corporate Communication
3
2
Corporate Communication in Contemporary Organizations
14
Part
2
Conceptual Foundations
37
3
Stakeholder Management and Communication
39
A Corporate Identity, Corporate Branding and Corporate Reputation
59
Part
3
Corporate Communication in Practice
79
5
Communication Strategy
81
6
Strategic Planning and Campaign Management
106
7
Research and Measurement
123
Part
4
Specialist Areas in Corporate Communication
8
Media Relations U3
9
Internal Communication
163
10
Issues Management and Public Affairs
179
11
Crisis Communication
199
SUMMARY OF CONTENTS
Part
5
New Developments in Corporate Communication
213
12
Leadership and Change Communication
215
13
Corporate Social Responsibility and Community Relations
233
Glossary
251
Index
267
CONTENTS
List of Figures
xi
List of Tables
xiii
List of Case Studies
xiv
Preface to the Third Edition
xv
Acknowledgements
xix
About the Author
xx
Guided Tour
xxi
Companion Website
xxiii
Part
1
Introduction to Corporate Communication
1
1
Defining Corporate Communication
3
1.1
Introduction
3
1.2
Scope and definitions
4
1.3
Chapter summary
12
Discussion questions
13
Key terms
13
Further reading
13
Notes
13
2
Corporate Communication in Contemporary Organizations
14
2.1
Introduction
14
2.2
Historical background
15
2.3
Integrated communication
17
2.4
Drivers for integrated communication
22
Market- and environment-based drivers
22
Communication-based drivers
23
Organizational drivers
23
2.5
Organizing communication
25
2.6
Chapter summary
33
Discussion questions
34
Key terms
34
Further reading
34
Notes
35
Part
2
Conceptual Foundations
37
3
Stakeholder Management and Communication
39
3.1
Introduction
39
3.2
Stakeholder management
40
CONTENTS
3.3
The nature
of stakes and stakeholders
42
3.4
Stakeholder communication
44
Stakeholder salience model
45
The power-interest matrix
48
3.5
Stakeholder engagement and collaboration
53
3.6
Chapter summary
56
Discussion questions
57
Key terms
57
Further reading
57
Notes
58
k
Corporate Identity, Corporate Branding and Corporate Reputation
59
4.1
Introduction
59
4.2
Corporate identity, image and reputation
60
4.3
Corporate branding
65
4.4
Aligning identity, image and reputation
69
4.5
Chapter summary
76
Discussion questions
76
Key terms
76
Further reading
77
Notes
77
Part
3
Corporate Communication in Practice
79
5
Communication Strategy
81
5.1
Introduction
81
5.2
The process of communication strategy
82
5.3
The content of communication strategy
88
5.4
Chapter summary
103
Discussion questions
104
Key terms
104
Further reading
104
Notes
104
6
Strategic Planning and Campaign Management
106
6.1
Introduction
106
6.2
Planning and executing programmes and campaigns
107
Step
1 :
Strategic intent
107
Step
2:
Define communication objectives
108
Step
3:
Identify and prioritize target audiences
109
Step
4:
Identify themed message(s)
109
Step
5:
Develop message styles
110
Step
6:
Develop a media strategy
110
Step
7:
Prepare the budget
111
6.3
Theories on effective messages and persuasion
114
6.4
Chapter summary
121
Discussion questions
121
Key terms
121
CONTENTS
Further-reading
122
Notes
122
7
Research and Measurement
123
7.1
Introduction
123
7.2
Research and evaluation
124
7.3
Measuring corporate reputation
129
7.4
Measuring corporate identity
135
7.5
Chapter summary
138
Discussion questions
138
Key terms
139
Further reading
139
Notes
139
Part
k
Specialist Areas in Corporate Communication
141
8
Media Relations
КЗ
8.1
Introduction
143
8.2
Journalism and news organizations
144
8.3
News and corporate reputation
145
8.4
Framing news stories
148
Media relations techniques
150
8.5
The new media landscape
153
8.6
Chapter summary
160
Discussion questions
160
Key terms
161
Further reading
161
Notes
161
9
Internal Communication
163
9.1
Introduction
163
9.2
Defining internal communication
164
9.3
Internal communication and organizational
identification
167
9.4
Voice, silence and stimulating employee participation
169
9.5
Social media and communities of practice
171
9.6
Chapter summary
176
Discussion questions
177
Key terms
177
Further reading
177
Notes
177
10
Issues Management and Public Affairs
179
10.1
Introduction
179
10.2
Defining issues
180
10.3
Managing issues
182
Environmental scanning
183
CONTENTS
Issue
Identification
and analysis
184
Issue-specific response strategies
186
Evaluation
190
10.4
Influencing public policy
190
10.5
Chapter summary
196
Discussion questions
197
Key terms
197
Further reading
197
Notes
197
11
Crisis Communication
199
11.1
Introduction
199
11.2
Preparation for crises
200
11.3
Communication about a crisis
203
11.4
Chapter summary
211
Discussion questions
211
Key terms
212
Further reading
212
Notes
212
Part
5
New Developments in Corporate Communication
213
12
Leadership and Change Communication
215
12.1
Introduction
215
12.2
Defining leadership and change
216
12.3
Communicating during a change
219
12.4
Effective leadership communication
225
12.5
Chapter summary
231
Discussion questions
231
Key terms
231
Further reading
232
Notes
232
13
Corporate Social Responsibility and Community Relations
233
13.1
Introduction
233
13.2
Defining corporate social responsibility
234
13.3
Communicating about corporate social responsibility
237
13.4
Community involvement programmes
241
13.5
Chapter summary
248
Discussion questions
249
Key terms
249
Further reading
249
Notes
250
Glossary
251
Index
267
This third edition of Corporate Communication continues to combine a broad and strategic
approach with the robust theoretical foundation and practical examples that have established
the book as a market-leading text.
Updated with contemporary case material and expanded coverage of the key topics in corporate
communication, this third edition includes:
•
New chapters on Strategic Planning and Campaign Management, Research and Measurement,
and CSR and Community Relations
•
Greatly expanded coverage of Internal Communication, Leadership and Change
Communication, Issues Management, Crisis Communication and Corporate Branding
•
New full-length international case studies and vignettes
•
Further reading and new questions-for-reflection at the end of each chapter
•
A companion website with instructors manual, PowerPoint Slides and additional
case studies for lecturers plus SAGE Online readings, an online glossary and web links
for students.
The book is essential reading for advanced undergraduate and postgraduate students studying
corporate communication, organizational communication and public relations.
___■
|
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| discipline | Allgemeines Sprachwissenschaft Literaturwissenschaft Wirtschaftswissenschaften |
| edition | 3. ed., 1. publ. |
| format | Book |
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| spelling | Cornelissen, Joep Verfasser (DE-588)1135674809 aut Corporate communication a guide to theory and practice Joep Cornelissen 3. ed., 1. publ. Los Angeles [u.a.] SAGE 2011 XVIII, 272 S. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Corporate Communication (DE-588)4313131-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Communication in management. Business communication. 1\p (DE-588)4151278-9 Einführung gnd-content Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s DE-604 Corporate Communication (DE-588)4313131-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s 2\p DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022504427&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022504427&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cornelissen, Joep Corporate communication a guide to theory and practice Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4313131-1 (DE-588)4043188-5 (DE-588)4151278-9 |
| title | Corporate communication a guide to theory and practice |
| title_auth | Corporate communication a guide to theory and practice |
| title_exact_search | Corporate communication a guide to theory and practice |
| title_full | Corporate communication a guide to theory and practice Joep Cornelissen |
| title_fullStr | Corporate communication a guide to theory and practice Joep Cornelissen |
| title_full_unstemmed | Corporate communication a guide to theory and practice Joep Cornelissen |
| title_short | Corporate communication |
| title_sort | corporate communication a guide to theory and practice |
| title_sub | a guide to theory and practice |
| topic | Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Corporate Communication (DE-588)4313131-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Unternehmen Kommunikation Corporate Communication Öffentlichkeitsarbeit Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022504427&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022504427&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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