Studia empiryczne nad komunikowaniem politycznym w Polsce:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | Polish |
| Veröffentlicht: |
Wrocław
Wydawn. Uniw. Wrocławskiego
2010
|
| Schriftenreihe: | Acta Universitatis Wratislaviensis
3255 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Abstract |
| Beschreibung: | Zsfassung in engl. Sprache |
| Beschreibung: | 258 s. il. - traph. Darst. 24 cm. |
| ISBN: | 9788322931578 |
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Datensatz im Suchindex
| _version_ | 1804145636143005696 |
|---|---|
| adam_text | Spis treści
Wstęp (Bogusława Dobek-Ostrowska)
........................................... 7
Studia empiryczne nad komunikowaniem politycznym (Bogusława Dobek-Ostrowska)
.... 13
Część pierwsza. Przekazy kontrolowane przez aktorów politycznych
Polski slogan wyborczy w kampaniach prezydenckich
(1990-2005)
(Anna Paluch)
....... 35
Agenda polityczna na stronach intemetowych polskich partii politycznych (Marcin Ru-
dziński)
............................................................. 63
Telewizyjna reklama polityczna w kampanii do Parlamentu Europejskiego w
2009
roku (Mi¬
chał Jacuński, Robert Wiszniowski)
......................................... 85
Reklama wizualna w samorządowej kampanii wyborczej we Wrocławiu w
2006
roku (Anna
Ziarko)
............................................................... 99
Wyborcze debaty telewizyjne w Polsce. Funkcjonalna analiza dyskursu politycznego (Marek
Piasecki)
.............................................................. 123
Część druga. Przekazy kontrolowane przez media masowe
Stronniczość dzienników „Rzeczpospolita i „Gazeta Wyborcza w kampanii parlamentarnej
roku
2007
(Sylwia
Pilarska)
............................................... 155
Nagłośnienie debaty w sprawie Karty Praw Podstawowych w polskich mediach
(1
stycznia
2007-31
grudnia
2008)
(Kamila Majdecka)
.................................. 177
Nagłośnienie kampanii do Parlamentu Europejskiego w
2009
r. przez dzienniki opiniotwór¬
cze „Gazeta Wyborcza i „Rzeczpospolita (Bogusława Dobek-Ostrowska)
......... 191
Nagłośnienie kampanii do Parlamentu Europejskiego w
2009
r. przez dzienniki tabloidowe
(Dorota Piontek, Bartosz Hordecki)
......................................... 211
Nagłośnienie kampanii do Parlamentu Europejskiego w
2009
r. Analiza zawartości telewizyj¬
nych audycji informacyjnych
TVP1, TVN
i
TV
Polsat (Bartłomiej Łódzki)
.......... 225
Summaries
................................................................. 243
Indeks osób
................................................................ 249
Indeks rzeczowy
............................................................ 253
Summaries
BOGUSŁAWA DOBEK-OSTROWSKA
Empirical Research in Political Communication
The first empirical studies in political communication were conducted at the beginning of the
40s last century by Paul Lazersfeld. This scholar and his fellows from Columbia University showed
paths and trends in communication sciences. Three main fields of research dedicated to political
actors (political advertising, televised electoral debates), media (media coverage of politics and
electoral campaigns) and voters (public opinion studies) were visible in the
70s.
Each of those fields
eveloped their own methods and tools. Content analysis is a universal and popular method which
is used in studies of media as well as political actors messages. When modifed, it is used in the
functional analysis of political discourse and agenda-setting methods.
Keywords: empirical studies, political communication, electoral campaigns, political
advertising, televised electoral debates, media coverage, agenda setting
ANNA
PALUCH
Polish Election Slogan in the Presidential Campaigns
(1990-2005)
Changes in the structure and the content of Polish electoral slogans (short catch phrases existing
as part of electoral advertisements) used in presidential campaigns
(1990-2005)
are significant. They
correspond with professionalization and personalization in the field of political communication.
Election slogans are becoming more and more effective because their structure and content enable
etter
and better performance of their functions (such as triggering emotions, creating community
° mobilizing for action). The fulfillment of criteria facilitates remembering and identifying the
slogan.
Keywords: electoral slogan, functions of slogan, political communication, professionalization,
Penalization, electoral campaign, presidential elections, political advertising, image creation
244
Summaries
MARCIN RUDZIŃSKI
Political
Agenda
on Polish Political Parties Websites
This article demonstrates research results of the political agenda, created for websites of the
Platforma Obywatelska
(PO)
and the
Prawo i Sprawiedliwość (PiS).
This research explored the
impact of political agenda, presented on the websites of Polish political parties, on the media agenda
of
Gazeta Wyborcza.
The goal of the research was to demonstrate the political agenda on the websites
of
PO
and PiS, as well as to determine whether the content published on these sites affects the subject
matter raised by the national newspaper. In the course of the research, based on categorization, the
content of news published on the websites of PiS and
PO was
analyzed. At the same time, daily
editions of
Gazeta Wyborcza
were studied in order to examine the possible impact of the political
agenda on the media agenda. The main hypothesis that the political agenda on the websites of Polish
political parties is created based on external sources was confirmed. The research also proved that
there was no effect of the political agenda of Polish political parties websites on the media agenda
of the national newspaper.
Keywords: differential agenda-setting theory, political agenda, Internet, political party, website,
news, mediated communication, content analysis,
Platforma Obywatelska, Prawo i Sprawiedliwość
MICHAŁ JACUŃSKI, ROBERT WISZNIOWSKI
Televised Political Advertising
in the
2009
European Election Campaign
The
2009
electoral campaign to the European Parliament fulfilled several functions, among
others testing political bid offered by the most active players in the Polish political market, verifying
their own mobilization ability, deepening and extending some of the existing political cleavages,
particularly between the opposition and the ruling coalition. The empirical study included the content
analysis of the selected television political ads of all the committees which were broadcast nationwide
during the election campaign. Television advertising remained the most effective communication
means which consumed the most of the election budgets. Political parties applied various visual
and verbal tools in order to inform and to persuade in the most efficient way. Various strategies and
television formats were implemented. Some broadcasters did not discuss European issues at all or
did discuss them but in connection with domestic topics. However, it could be observed that there
were also committees which focused only on the
EU
issues.
Keywords: televised political advertising, communication strategies,
2009
European elections
Summaries
245
ANNA ZIARKO
Visual Advertising in the
2006
Local Campaign
in Wroctaw
Visual political advertising in local campaigns undergoes the process of standardization. What
contributes to this phenomenon is the continuous development of political marketing which begins
to be present in the local environment, especially in large cities where the political struggle played
out in the national arena moves to the local government level. Thus, it seems necessary to apply the
professional and effective methods used so far in the nationwide campaigns also in the local arena.
However, those methods need to be modified and adapted to the local market. Standardization is
presented, first of all, in the unification of electoral strategy, the preparation of similar, preserved in
the same convention, advertising materials that make the whole campaign consistent, conducted
in a well-considered and comprehensible way. The quality of electoral materials is increasingly
better, graphic layout is gaining clarity, the electoral material is prepared by advertising agencies.
Colors used in advertisements are selected on the basis of the symbolism of colours and additionally
highlight the features of a candidate. Using symbols, images and logos does not only build a corporate
identity but also appeals to the emotional side of the audience. The combination of emotional and
rational components brings best results.
Keywords: political advertisement, visual advertisement, outdoor, BTL, standardization of
election campaign, local election campaign
MAREK PIASECKI
Televised Election Debates in Poland. Functional Analysis
of Political
Discours
Although a growing number of Polish researchers take up issues concerning television election
debates, most of them still describe this type of political communication from the perspective of
the marketing techniques used during debates. This article can add to Polish specialist literature,
primarily because of its empirical character. The purpose of this study was therefore to answer such
questions as: What topics were discussed during the debates? What attitudes did the candidates
express
—
which dominated and why? What was the impact of the journalists on the debates? The
answer to these questions allowed positive verification of hypotheses concerning the content and
quality of debates.
Keywords: televised debate, electoral campaign, journalistic professionalism, debate quality
level, confrontation level
246
Summaries
SYLWIA
PILARSKA
Political Bias of the Daily Newspapers
Rzeczpospolita
and
Gazeta Wyborcza
in the
2007
Parliamentary Campaign
Political bias is visible in every type of political regime, both where the rules of independency
of the press are respected and where, because of lack of democracy, they are not. This article is
dedicated to that issue and two Polish quality newspapers:
Rzeczpospolita
and
Gazeta Wyborcza.
This article underlines the issue of journalistic professionalism, presents cases of bias and shows
directions of political sympathies and antipathies. The main aim of this article is to answer the
following questions: How are the journalistic aspirations for promoting politicians and parties
achieved? The hypothesis concerning lack of objectivity in Polish newspapers was confirmed.
Keywords: journalistic professionalism, special care in preparing press releases, accuracy of
the information, objectivity, journalistic ethics, political bias
KAMILA
MAJDECKA
Polish Media Coverage of Debate
on the Charter of Fundamental Rights
(January 2007-December
2008)
This article explains how the Polish media covered the debate on the Charter of Fundamental
Rights of the European Union. Media presented many views of government and media representatives
concerning the Charter. The research examined a conflict which existed in the political arena
concerning regulations in the Charter of Fundamental Rights of the European Union. Two formulated
hypotheses were verified on the basis of this research. The first one assumed that newspapers did
not focus on the Charter of Fundamental Rights of the European Union and the second one assumed
that the Charter of Fundamental Rights of the European Union reflected the interests of the ruling
party. Content analysis proved that media did not act from a sense of mission but rather they served
politicians and their interests by delivering partial information and ideology to the audience.
Keywords: (media) coverage, debate, Charter of Fundamental Rights of the European Union,
daily newspapers
(Gazeta Wyborcza, Rzeczpospolita, Nasz Dziennik),
political parties, government
Summaries
247
BOGUSŁAWA DOBEK-OSTROWSKA
News Coverage
of the
2009
European Union Parliamentary Election
by Polish Broadsheets
Gazeta Wyborcza
and
Rzeczpospolita
The main object of research was news coverage of the
2009
EP Election by two Polish national
broadsheets
Gazeta Wyborcza
(GW)
and
Rzeczpospolita
(RZ). This kind of research is relatively
young and poorly developed in Poland. The first researchers, such as
Kolczyński
and
Mazur
(2007
and
2009),
Dobek and
Łódzki
(2009),
Łódzki
(2009), Nowak
and
Riedel (2009),
Świderska
(2009),
dedicated their analyses to news coverage of presidential and parliamentary elections in
2005
and parliamentary election in
2007.
Thanks to them we have access to interesting empirical data
that allow us to compare news coverage of the
2009
EP Election with the
2005
and
2007
national
elections. The research dedicated to framing does still not exist in Poland.
Keywords: election, campaign, media coverage,
Gazeta Wyborcza, Rzeczpospolita,
The European Parliament, objectivism, political bias, mediatization, journalistic visibility
DOROTA
PIONTEK,
BARTOSZ HORDECKI
News Coverage of the
2009
European Union Parliamentary Election by Polish Tabloids
Tabloid press is perceived as not interested in a serious political debate, and its material dealing
with political process is seen as basically and purposely incidental and superficial. Researchers
seem to agree that tabloid press, being thoroughly commercialized, refuses to cover politics and its
mechanisms, and it focuses on political actors as celebrities. However, close analysis reveals that
tabloid press is not homogeneous in its attitude towards politics and its role in bringing politics
to its readers. The article presents how leading Polish tabloids,
Fakt.
Daily and Super Express
covered the
2009
electoral campaign to the European Parliament. In the research the following
variables were considered: fragmentarization of coverage, local (national) dimension of coverage, and
negative attitudes towards politicians taking part in the campaign. The assumptions relevant to these
variables were confirmed. The last hypothesis assumed that negative evaluation of politicians made
by tabloid journalists was of systemic character, given the very nature of a tabloid as a representative
of attitudes and feelings of ordinary people.
Keywords: electoral campaign, tabloid, the European Parliament
248
Summaries
BARTŁOMIEJ ŁÓDZKI
News Coverage of the
2009
European
Union Parliamentary Election
by TV News Programmes: TVP1, TVN and TV Polsat
This paper presents results of the research on the coverage of the European Election in
Poland by TV news programmes (TVP1
—
a public broadcaster, TVN and TV Polsat
—
main
private broadcasters). The content analysis of the main TV news programmes was done to verify
our hypothesis. We assumed that the
EU
Parliamentary Election would be treated as a background
to national policy, domestic issues and conflicts. Our hypotheses were confirmed. The conflict of
political parties was the main frame of TV news coverage and negative coverage dominated. TV
news programmes concentrated on information of anti-European parties. TV news programmes did
not discuss problems important to ordinary citizens. The
EU
Parliamentary Election was not the main
issue for both public and private TV news broadcasters.
Keywords: election campaign, European Parliament, mediatization of an election campaign,
media coverage, TV news programmes, European news, content analysis
Edited by:
Ewa Jankowska
Izabela Bojarska
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| series2 | Acta Universitatis Wratislaviensis Komunikowanie i Media |
| spelling | Studia empiryczne nad komunikowaniem politycznym w Polsce pod red. Bogusławy Dobek-Ostrowskiej ... Wrocław Wydawn. Uniw. Wrocławskiego 2010 258 s. il. - traph. Darst. 24 cm. txt rdacontent n rdamedia nc rdacarrier Acta Universitatis Wratislaviensis 3255 Komunikowanie i Media Zsfassung in engl. Sprache Massenmedien (DE-588)4037877-9 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Polen (DE-588)4046496-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Polen (DE-588)4046496-9 g Politische Kommunikation (DE-588)4134262-8 s Massenmedien (DE-588)4037877-9 s DE-604 Dobek-Ostrowska, Bogusława 1955- Sonstige (DE-588)173050212 oth Acta Universitatis Wratislaviensis 3255 (DE-604)BV004668106 3255 Digitalisierung BSB Muenchen 2 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022501332&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB Muenchen 2 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022501332&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Studia empiryczne nad komunikowaniem politycznym w Polsce Acta Universitatis Wratislaviensis Massenmedien (DE-588)4037877-9 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4134262-8 (DE-588)4046496-9 (DE-588)4143413-4 |
| title | Studia empiryczne nad komunikowaniem politycznym w Polsce |
| title_auth | Studia empiryczne nad komunikowaniem politycznym w Polsce |
| title_exact_search | Studia empiryczne nad komunikowaniem politycznym w Polsce |
| title_full | Studia empiryczne nad komunikowaniem politycznym w Polsce pod red. Bogusławy Dobek-Ostrowskiej ... |
| title_fullStr | Studia empiryczne nad komunikowaniem politycznym w Polsce pod red. Bogusławy Dobek-Ostrowskiej ... |
| title_full_unstemmed | Studia empiryczne nad komunikowaniem politycznym w Polsce pod red. Bogusławy Dobek-Ostrowskiej ... |
| title_short | Studia empiryczne nad komunikowaniem politycznym w Polsce |
| title_sort | studia empiryczne nad komunikowaniem politycznym w polsce |
| topic | Massenmedien (DE-588)4037877-9 gnd Politische Kommunikation (DE-588)4134262-8 gnd |
| topic_facet | Massenmedien Politische Kommunikation Polen Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022501332&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022501332&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV004668106 |
| work_keys_str_mv | AT dobekostrowskabogusława studiaempirycznenadkomunikowaniempolitycznymwpolsce |