Marketing: eine managementorientierte Einführung
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
München
Vahlen
2013
|
| Edition: | 4., überarb. Aufl. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. [455] - 481 |
| Physical Description: | XX, 489 S. Ill., graph. Darst. |
| ISBN: | 9783800646913 380063838X |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV037344400 | ||
| 003 | DE-604 | ||
| 005 | 20140212 | ||
| 007 | t| | ||
| 008 | 110418s2013 gw ad|| |||| 00||| ger d | ||
| 015 | |a 11,N05 |2 dnb | ||
| 016 | 7 | |a 1009717138 |2 DE-101 | |
| 020 | |a 9783800646913 |c Pb. : ca. EUR 29.80 (DE), ca. sfr 43.50 (freier Pr.) |9 978-3-8006-4691-3 | ||
| 020 | |a 380063838X |9 3-8006-3838-X | ||
| 024 | 3 | |a 9783800638383 | |
| 035 | |a (OCoLC)707178902 | ||
| 035 | |a (DE-599)DNB1009717138 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BY | ||
| 049 | |a DE-860 |a DE-1050 |a DE-12 |a DE-19 |a DE-Eb1 |a DE-859 |a DE-945 |a DE-91 |a DE-1043 |a DE-1051 |a DE-83 |a DE-473 |a DE-1052 |a DE-703 |a DE-863 |a DE-862 |a DE-898 |a DE-824 |a DE-20 |a DE-91S |a DE-522 |a DE-861 |a DE-521 |a DE-525 |a DE-11 |a DE-355 |a DE-384 |a DE-M382 |a DE-188 |a DE-858 |a DE-M347 |a DE-634 |a DE-1102 |a DE-Aug4 |a DE-1029 |a DE-M49 |a DE-739 |a DE-1046 |a DE-M120 | ||
| 082 | 0 | |a 658.1 |2 22/ger | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a 330 |2 sdnb | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Esch, Franz-Rudolf |d 1960- |e Verfasser |0 (DE-588)121239713 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b eine managementorientierte Einführung |c von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler |
| 250 | |a 4., überarb. Aufl. | ||
| 264 | 1 | |a München |b Vahlen |c 2013 | |
| 300 | |a XX, 489 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. [455] - 481 | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Herrmann, Andreas |d 1964- |e Verfasser |0 (DE-588)12117526X |4 aut | |
| 700 | 1 | |a Sattler, Henrik |d 1961- |e Verfasser |0 (DE-588)112575048 |4 aut | |
| 856 | 4 | |m DNB Datenaustausch |u https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022498040&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |z Inhaltsverzeichnis | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-022498040 | |
Record in the Search Index
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-863_location | 1000 |
| DE-BY-FWS_call_number | 2000/QP 600 E74(3) 1000/QP 600 E74(3) |
| DE-BY-FWS_katkey | 405832 |
| DE-BY-FWS_media_number | 083000504149 083101215193 083101165090 083101165103 |
| _version_ | 1831515862698295296 |
| adam_text | |
| any_adam_object | |
| author | Esch, Franz-Rudolf 1960- Herrmann, Andreas 1964- Sattler, Henrik 1961- |
| author_GND | (DE-588)121239713 (DE-588)12117526X (DE-588)112575048 |
| author_facet | Esch, Franz-Rudolf 1960- Herrmann, Andreas 1964- Sattler, Henrik 1961- |
| author_role | aut aut aut |
| author_sort | Esch, Franz-Rudolf 1960- |
| author_variant | f r e fre a h ah h s hs |
| building | Verbundindex |
| bvnumber | BV037344400 |
| classification_rvk | QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)707178902 (DE-599)DNB1009717138 |
| dewey-full | 658.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.1 |
| dewey-search | 658.1 |
| dewey-sort | 3658.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4., überarb. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV037344400</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140212</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">110418s2013 gw ad|| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">11,N05</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1009717138</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783800646913</subfield><subfield code="c">Pb. : ca. EUR 29.80 (DE), ca. sfr 43.50 (freier Pr.)</subfield><subfield code="9">978-3-8006-4691-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">380063838X</subfield><subfield code="9">3-8006-3838-X</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783800638383</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)707178902</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1009717138</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BY</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-Eb1</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-91S</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-525</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-M382</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-1029</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-M120</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.1</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Esch, Franz-Rudolf</subfield><subfield code="d">1960-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121239713</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">eine managementorientierte Einführung</subfield><subfield code="c">von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4., überarb. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Vahlen</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 489 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. [455] - 481</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Herrmann, Andreas</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12117526X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sattler, Henrik</subfield><subfield code="d">1961-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)112575048</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="m">DNB Datenaustausch</subfield><subfield code="u">https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022498040&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="z">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022498040</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV037344400 |
| illustrated | Illustrated |
| indexdate | 2025-05-08T04:00:38Z |
| institution | BVB |
| isbn | 9783800646913 380063838X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022498040 |
| oclc_num | 707178902 |
| open_access_boolean | |
| owner | DE-860 DE-1050 DE-12 DE-19 DE-BY-UBM DE-Eb1 DE-859 DE-945 DE-91 DE-BY-TUM DE-1043 DE-1051 DE-83 DE-473 DE-BY-UBG DE-1052 DE-703 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-898 DE-BY-UBR DE-824 DE-20 DE-91S DE-BY-TUM DE-522 DE-861 DE-521 DE-525 DE-11 DE-355 DE-BY-UBR DE-384 DE-M382 DE-188 DE-858 DE-M347 DE-634 DE-1102 DE-Aug4 DE-1029 DE-M49 DE-BY-TUM DE-739 DE-1046 DE-M120 |
| owner_facet | DE-860 DE-1050 DE-12 DE-19 DE-BY-UBM DE-Eb1 DE-859 DE-945 DE-91 DE-BY-TUM DE-1043 DE-1051 DE-83 DE-473 DE-BY-UBG DE-1052 DE-703 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-898 DE-BY-UBR DE-824 DE-20 DE-91S DE-BY-TUM DE-522 DE-861 DE-521 DE-525 DE-11 DE-355 DE-BY-UBR DE-384 DE-M382 DE-188 DE-858 DE-M347 DE-634 DE-1102 DE-Aug4 DE-1029 DE-M49 DE-BY-TUM DE-739 DE-1046 DE-M120 |
| physical | XX, 489 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Vahlen |
| record_format | marc |
| spellingShingle | Esch, Franz-Rudolf 1960- Herrmann, Andreas 1964- Sattler, Henrik 1961- Marketing eine managementorientierte Einführung Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Marketing eine managementorientierte Einführung |
| title_auth | Marketing eine managementorientierte Einführung |
| title_exact_search | Marketing eine managementorientierte Einführung |
| title_full | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler |
| title_fullStr | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler |
| title_full_unstemmed | Marketing eine managementorientierte Einführung von Franz-Rudolf Esch und Andreas Herrmann und Henrik Sattler |
| title_short | Marketing |
| title_sort | marketing eine managementorientierte einfuhrung |
| title_sub | eine managementorientierte Einführung |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Lehrbuch |
| url | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022498040&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT eschfranzrudolf marketingeinemanagementorientierteeinfuhrung AT herrmannandreas marketingeinemanagementorientierteeinfuhrung AT sattlerhenrik marketingeinemanagementorientierteeinfuhrung |
Indexes
THWS Schweinfurt Zentralbibliothek Lesesaal
| Call Number: |
2000 QP 600 E74(3) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 600 E74(3) |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
| Copy 2 | ausleihbar Available Place a Hold |
| Copy 3 | ausleihbar Available Place a Hold |