An unimaginable journey: how Pepsi beat the odds in Romania
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
o.O.
[Selbstverl.]
2009
|
| Schlagworte: | |
| Online-Zugang: | Klappentext |
| Beschreibung: | III, 171 S. |
| ISBN: | 9780692011614 0692011617 |
Internformat
MARC
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| 245 | 1 | 0 | |a An unimaginable journey |b how Pepsi beat the odds in Romania |
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Datensatz im Suchindex
| _version_ | 1804145630060216320 |
|---|---|
| adam_text | I he
Irne
and
tascinatïng
slorv ol how Pepsi-Cola became a pres¬
ence in Romania, An Unimaginable Journev bv
Aviad
Meitar is as
illuminating as it is engaging. With virtuallv no experience in ei¬
ther the beverage induslrv or Romania, Meitar and his colleagues
set out to conquer the market.
Олег
the next
1
~> vears, thev
launched manv new brands,
(läxors
and packages, battling the
Coca-Cola organization lor market dominance,
lhe
book pro¬
vides
a tirsi
hand account ot how a tenacious group
ot
entrepre¬
neurs na
igaled
political and economic highs and lows to build a
thriving beverage companv in Romania.
Pari vou
are-there4 re¬
cord ol busine^ inno a!ion and daring,
anu
part travelogue
oi
an exlraordinanlv changing coiintrv, An Unimaginable Journev
is
t
lir
il linci, edili
aliona!,
and a whole lot ol
lun.
Aviad
Meitar
set up the Pepsi business in Romania in
199]
(>η
be¬
hali
oi
a U.S. ba^-ed investment group, and oversaw this business
(rom
inception, through »row
th,
to its ultimate1 sale to PepsiCo
s
2nd
¡artiest
bouler
worldwide. lie is currenllv the Chairman ol
the Pepsi bottler in Bulgaria.
Tlie
journev described
b v
A
iad
Λ
le
і (аг
is nothing
il
not in
tritii
-
іпц.
I his well- written and com
isc
cvewilness account oi building
an
Aniel ii
an brand in an
I anteni
huropcan lounlrv oilers rare
insight into how
л
iubiness can succeed even
m
lhe-
tace ol
the
mos!
daunting
c
hallendes. _ ,.,—
,—
_„ —
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV037343147 |
| ctrlnum | (OCoLC)670480609 (DE-599)BVBBV037343147 |
| format | Book |
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| geographic | Rumänien (DE-588)4050939-4 gnd |
| geographic_facet | Rumänien |
| id | DE-604.BV037343147 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:22:30Z |
| institution | BVB |
| isbn | 9780692011614 0692011617 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022496817 |
| oclc_num | 670480609 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | III, 171 S. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | [Selbstverl.] |
| record_format | marc |
| spelling | An unimaginable journey how Pepsi beat the odds in Romania o.O. [Selbstverl.] 2009 III, 171 S. txt rdacontent n rdamedia nc rdacarrier PepsiCo Inc. (DE-588)5297815-1 gnd rswk-swf Produkteinführung (DE-588)4239366-8 gnd rswk-swf Rumänien (DE-588)4050939-4 gnd rswk-swf Rumänien (DE-588)4050939-4 g PepsiCo Inc. (DE-588)5297815-1 b Produkteinführung (DE-588)4239366-8 s DE-604 Meitar, Aviad Sonstige oth Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022496817&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | An unimaginable journey how Pepsi beat the odds in Romania PepsiCo Inc. (DE-588)5297815-1 gnd Produkteinführung (DE-588)4239366-8 gnd |
| subject_GND | (DE-588)5297815-1 (DE-588)4239366-8 (DE-588)4050939-4 |
| title | An unimaginable journey how Pepsi beat the odds in Romania |
| title_auth | An unimaginable journey how Pepsi beat the odds in Romania |
| title_exact_search | An unimaginable journey how Pepsi beat the odds in Romania |
| title_full | An unimaginable journey how Pepsi beat the odds in Romania |
| title_fullStr | An unimaginable journey how Pepsi beat the odds in Romania |
| title_full_unstemmed | An unimaginable journey how Pepsi beat the odds in Romania |
| title_short | An unimaginable journey |
| title_sort | an unimaginable journey how pepsi beat the odds in romania |
| title_sub | how Pepsi beat the odds in Romania |
| topic | PepsiCo Inc. (DE-588)5297815-1 gnd Produkteinführung (DE-588)4239366-8 gnd |
| topic_facet | PepsiCo Inc. Produkteinführung Rumänien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022496817&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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