Reconnecting marketing to markets:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Pr.
2010
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 275 S. Ill., graph. Darst. |
| ISBN: | 9780199578061 0199578060 9780199578078 0199578079 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804145621940043776 |
|---|---|
| adam_text | Titel: Reconnecting marketing to markets
Autor: Araujo, Luis
Jahr: 2010
CONTENTS
FOREWORD BY L.-G. MATTSSON V
ACKNOWLEDGEMENTS xi
LISTOFFIGURES xii
LISTOFTABLES XÜi
LIST OF CONTRIBUTORS xiv
Reconnecting marketing to markets: an introduction 1
L. Araujo, J. Finch, and H. Kjellberg
1 Consumption, materiality, and markets 13
E. Shove and L. Araujo
2 Reconnecting marketing to market-things : How grocery
equipment drove modern consumption {Progressive Grocer,
1929-1959) 29
F. Cochoy
3 Exchanging agencies: The case of NetOnNet 50
J. Hagberg
4 Product tastes, consumer tastes: The plurality of qualifications in
product development and marketing activities 74
S. Dubuisson-Quellier
5 Governing firms, shaping markets: The role of calculative devices 94
F. Azimont and L. Araujo
6 Markets are trading zones: On the material, cultural, and
interpretative dimensions of market encounters 117
J. Finch and S. Geiger
7 Tinkering with market actors: How a business association s
practices contribute to dual agency 138
L. Fries
8 The unexpected effects of gas market liberalization: Inherited
devices and new practices 158
T. Reverdy
9 Marketing on trial: The SAS EuroBonus case 181
H. Kjellberg
10 Trading bads and goods: Market practices in Fair Trade retailing 204
D. Neyland and E. Simakova
Marketing as an art and science of market framing: Commentary 224
M. Callon
Connecting to markets: Conclusion 234
L. Araujo, J. Finch, and H. Kjellberg
BIBlIOGRAPHY 246
INDEX 267
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| spelling | Reconnecting marketing to markets ed. by Luis Araujo ... 1. publ. Oxford [u.a.] Oxford Univ. Pr. 2010 XV, 275 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktentwicklung (DE-588)4123713-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktsoziologie (DE-588)4168945-8 gnd rswk-swf Marketing--Philosophy. Marketing--Social aspects. (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingforschung (DE-588)4200055-5 s Marktanalyse (DE-588)4037624-2 s Marketingtheorie (DE-588)4168911-2 s DE-604 Marketing (DE-588)4037589-4 s Marktentwicklung (DE-588)4123713-4 s Marktsoziologie (DE-588)4168945-8 s DE-188 Araujo, Luis 1959- (DE-588)129627623 edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022490869&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Reconnecting marketing to markets Marktentwicklung (DE-588)4123713-4 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingtheorie (DE-588)4168911-2 gnd Marketingforschung (DE-588)4200055-5 gnd Marktsoziologie (DE-588)4168945-8 gnd |
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| title | Reconnecting marketing to markets |
| title_auth | Reconnecting marketing to markets |
| title_exact_search | Reconnecting marketing to markets |
| title_full | Reconnecting marketing to markets ed. by Luis Araujo ... |
| title_fullStr | Reconnecting marketing to markets ed. by Luis Araujo ... |
| title_full_unstemmed | Reconnecting marketing to markets ed. by Luis Araujo ... |
| title_short | Reconnecting marketing to markets |
| title_sort | reconnecting marketing to markets |
| topic | Marktentwicklung (DE-588)4123713-4 gnd Marketing (DE-588)4037589-4 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingtheorie (DE-588)4168911-2 gnd Marketingforschung (DE-588)4200055-5 gnd Marktsoziologie (DE-588)4168945-8 gnd |
| topic_facet | Marktentwicklung Marketing Marktanalyse Marketingtheorie Marketingforschung Marktsoziologie Aufsatzsammlung |
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