Essentials of services marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore ; Munich [u.a.]
Prentice Hall
2009
|
| Subjects: | |
| Physical Description: | XXXII, 567 S. zahlr. farb. Ill. |
| ISBN: | 9789810679958 9810679955 |
Staff View
MARC
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Record in the Search Index
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| author | Lovelock, Christopher H. 1940-2008 Wirtz, Jochen Chew, Patricia |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T23:22:21Z |
| institution | BVB |
| isbn | 9789810679958 9810679955 |
| language | English |
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| physical | XXXII, 567 S. zahlr. farb. Ill. |
| publishDate | 2009 |
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| publisher | Prentice Hall |
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| spelling | Lovelock, Christopher H. 1940-2008 Verfasser (DE-588)133426262 aut Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew Singapore ; Munich [u.a.] Prentice Hall 2009 XXXII, 567 S. zahlr. farb. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s b DE-604 Wirtz, Jochen Verfasser (DE-588)14257144X aut Chew, Patricia Verfasser aut |
| spellingShingle | Lovelock, Christopher H. 1940-2008 Wirtz, Jochen Chew, Patricia Essentials of services marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4123623-3 |
| title | Essentials of services marketing |
| title_auth | Essentials of services marketing |
| title_exact_search | Essentials of services marketing |
| title_full | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_fullStr | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_full_unstemmed | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_short | Essentials of services marketing |
| title_sort | essentials of services marketing |
| topic | Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Marketing Dienstleistung Lehrbuch |
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