Essentials of services marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore ; Munich [u.a.]
Prentice Hall
2009
|
| Schlagworte: | |
| Beschreibung: | XXXII, 567 S. zahlr. farb. Ill. |
| ISBN: | 9789810679958 9810679955 |
Internformat
MARC
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| 020 | |a 9789810679958 |9 978-981-067995-8 | ||
| 020 | |a 9810679955 |9 981-067995-5 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lovelock, Christopher H. |d 1940-2008 |e Verfasser |0 (DE-588)133426262 |4 aut | |
| 245 | 1 | 0 | |a Essentials of services marketing |c Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| 264 | 1 | |a Singapore ; Munich [u.a.] |b Prentice Hall |c 2009 | |
| 300 | |a XXXII, 567 S. |b zahlr. farb. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Wirtz, Jochen |e Verfasser |0 (DE-588)14257144X |4 aut | |
| 700 | 1 | |a Chew, Patricia |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022489898 | ||
Datensatz im Suchindex
| _version_ | 1804145620617789440 |
|---|---|
| any_adam_object | |
| author | Lovelock, Christopher H. 1940-2008 Wirtz, Jochen Chew, Patricia |
| author_GND | (DE-588)133426262 (DE-588)14257144X |
| author_facet | Lovelock, Christopher H. 1940-2008 Wirtz, Jochen Chew, Patricia |
| author_role | aut aut aut |
| author_sort | Lovelock, Christopher H. 1940-2008 |
| author_variant | c h l ch chl j w jw p c pc |
| building | Verbundindex |
| bvnumber | BV037336087 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)637353875 (DE-599)BVBBV037336087 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV037336087 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:22:21Z |
| institution | BVB |
| isbn | 9789810679958 9810679955 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022489898 |
| oclc_num | 637353875 |
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| owner | DE-945 DE-703 |
| owner_facet | DE-945 DE-703 |
| physical | XXXII, 567 S. zahlr. farb. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Lovelock, Christopher H. 1940-2008 Verfasser (DE-588)133426262 aut Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew Singapore ; Munich [u.a.] Prentice Hall 2009 XXXII, 567 S. zahlr. farb. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s b DE-604 Wirtz, Jochen Verfasser (DE-588)14257144X aut Chew, Patricia Verfasser aut |
| spellingShingle | Lovelock, Christopher H. 1940-2008 Wirtz, Jochen Chew, Patricia Essentials of services marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 (DE-588)4123623-3 |
| title | Essentials of services marketing |
| title_auth | Essentials of services marketing |
| title_exact_search | Essentials of services marketing |
| title_full | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_fullStr | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_full_unstemmed | Essentials of services marketing Christopher Lovelock ; Jochen Wirtz ; Patricia Chew |
| title_short | Essentials of services marketing |
| title_sort | essentials of services marketing |
| topic | Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Marketing Dienstleistung Lehrbuch |
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