APA-Zitierstil (7. Ausg.)

Lovelock, C. H., Wirtz, J., & Chew, P. (2009). Essentials of services marketing. Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Lovelock, Christopher H., Jochen Wirtz, und Patricia Chew. Essentials of Services Marketing. Singapore ; Munich [u.a.]: Prentice Hall, 2009.

MLA-Zitierstil (9. Ausg.)

Lovelock, Christopher H., et al. Essentials of Services Marketing. Prentice Hall, 2009.