Holdings: The diffusion of innovations

The diffusion of innovations: a communication science perspective

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Bibliographic Details
Other Authors:	Vishwanath, Arun (Editor)
Format:	Book
Language:	English
Published:	New York, NY [u.a.] Lang 2011
Subjects:	Ausbreitung Technische Innovation Technischer Fortschritt Akzeptanz Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	VIII, 239 S. Ill., graph. Darst.
ISBN:	9781433110832

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MARC


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Record in the Search Index

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adam_text	IMAGE 1 CONTENTS INTRODUCTION ARUN VISHWANATH & GEORGE A. BARNETT 1 1. TOWARDS A COMPREHENSIVE UNDERSTANDING OF THE INNOVATION-DECISION PROCESS ARUN VISHWANATH & HAO CHEN 9 2. THREE THEORETICAL PERSPECTIVES ON COMMUNICATION TECHNOLOGY ADOPTION OSCAR PETERS 33 3. OVERCOMING THE BINARY LOGIC OF ADOPTION VERONIKA KARNOWSKI, THILO VON PAPE & WERNER WIRTH 57 4- THEORETICAL AND METHODOLOGICAL STARTING POINTS FOR A SITUATIONAL APPROACH TOWARDS THE UNDERSTANDING OF THE ADOPTION AND USE OF NEW TECHNOLOGIES AND SERVICES LLDWIEN VAN DE WLJNGAERT & H A R RY B O U W M AN 77 BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1008182842 DIGITALISIERT DURCH IMAGE 2 VIII CONTENTS 5. MATHEMATICAL MODELS OF THE DIFFUSION PROCESS GEORGE A. BARNETT 103 6. THE REVOLUTION IN DIFFUSION THEORY CAUSED BY NEW MEDIA JAMES A. DANOWSKI, JULIA GLUESING & KEN RIOPELLE 123 7. NETWORK DIFFUSION OF TWO COMPETING IDEAS FRANK TUTZAUER, KYOUNGHEE HAZEL KWON & BENJAMIN ELBIRT 145 8. MEDIA SUBSTITUTION: SUPPLEMENTATION, COMPLEMENTARITY, OR DISPLACEMENT? CAROLYN A. LIN 171 9. TURNING DIFFUSION OF INNOVATIONS PARADIGM ON ITS HEAD ARVIND SINGHAL 193 10. THE ACTIVE ADOPTER IN THE DIFFUSION OF INNOVATIONS JAMES W. DEARING & GARY MEYER 207 CONTRIBUTORS 231 INDEX 235
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author2	Vishwanath, Arun
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dewey-search	303.483
dewey-sort	3303.483
dewey-tens	300 - Social sciences
discipline	Allgemeines Technik Soziologie Wirtschaftswissenschaften
format	Book
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spellingShingle	The diffusion of innovations a communication science perspective Ausbreitung (DE-588)4003694-7 gnd Technische Innovation (DE-588)4431027-4 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Akzeptanz (DE-588)4000996-8 gnd
subject_GND	(DE-588)4003694-7 (DE-588)4431027-4 (DE-588)4059252-2 (DE-588)4000996-8 (DE-588)4143413-4
title	The diffusion of innovations a communication science perspective
title_auth	The diffusion of innovations a communication science perspective
title_exact_search	The diffusion of innovations a communication science perspective
title_full	The diffusion of innovations a communication science perspective ed. by Arun Vishwanath ...
title_fullStr	The diffusion of innovations a communication science perspective ed. by Arun Vishwanath ...
title_full_unstemmed	The diffusion of innovations a communication science perspective ed. by Arun Vishwanath ...
title_short	The diffusion of innovations
title_sort	the diffusion of innovations a communication science perspective
title_sub	a communication science perspective
topic	Ausbreitung (DE-588)4003694-7 gnd Technische Innovation (DE-588)4431027-4 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Akzeptanz (DE-588)4000996-8 gnd
topic_facet	Ausbreitung Technische Innovation Technischer Fortschritt Akzeptanz Aufsatzsammlung
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