The diffusion of innovations: a communication science perspective
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Lang
2011
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 239 S. Ill., graph. Darst. |
| ISBN: | 9781433110832 |
Internformat
MARC
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| 245 | 1 | 0 | |a The diffusion of innovations |b a communication science perspective |c ed. by Arun Vishwanath ... |
| 264 | 1 | |a New York, NY [u.a.] |b Lang |c 2011 | |
| 300 | |a VIII, 239 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-022488224 | ||
Datensatz im Suchindex
| _version_ | 1804145618211307520 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
INTRODUCTION ARUN VISHWANATH & GEORGE A. BARNETT 1
1. TOWARDS A COMPREHENSIVE UNDERSTANDING OF THE
INNOVATION-DECISION PROCESS ARUN VISHWANATH & HAO CHEN 9
2. THREE THEORETICAL PERSPECTIVES ON COMMUNICATION
TECHNOLOGY ADOPTION OSCAR PETERS 33
3. OVERCOMING THE BINARY LOGIC OF ADOPTION
VERONIKA KARNOWSKI, THILO VON PAPE & WERNER WIRTH 57
4- THEORETICAL AND METHODOLOGICAL STARTING POINTS FOR A SITUATIONAL
APPROACH TOWARDS THE UNDERSTANDING OF THE ADOPTION AND USE OF NEW
TECHNOLOGIES AND SERVICES LLDWIEN VAN DE WLJNGAERT & H A R RY B O U W M
AN 77
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1008182842
DIGITALISIERT DURCH
IMAGE 2
VIII CONTENTS
5. MATHEMATICAL MODELS OF THE DIFFUSION PROCESS
GEORGE A. BARNETT 103
6. THE REVOLUTION IN DIFFUSION THEORY CAUSED BY NEW MEDIA
JAMES A. DANOWSKI, JULIA GLUESING & KEN RIOPELLE 123
7. NETWORK DIFFUSION OF TWO COMPETING IDEAS
FRANK TUTZAUER, KYOUNGHEE HAZEL KWON & BENJAMIN ELBIRT 145
8. MEDIA SUBSTITUTION: SUPPLEMENTATION, COMPLEMENTARITY, OR
DISPLACEMENT? CAROLYN A. LIN 171
9. TURNING DIFFUSION OF INNOVATIONS PARADIGM ON ITS HEAD
ARVIND SINGHAL 193
10. THE ACTIVE ADOPTER IN THE DIFFUSION OF INNOVATIONS
JAMES W. DEARING & GARY MEYER 207
CONTRIBUTORS 231
INDEX 235
|
| any_adam_object | 1 |
| author2 | Vishwanath, Arun |
| author2_role | edt |
| author2_variant | a v av |
| author_facet | Vishwanath, Arun |
| building | Verbundindex |
| bvnumber | BV037334385 |
| classification_rvk | AK 26700 |
| classification_tum | WIR 600f TEC 006f |
| ctrlnum | (OCoLC)729968962 (DE-599)DNB1008182842 |
| dewey-full | 303.483 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
| dewey-raw | 303.483 |
| dewey-search | 303.483 |
| dewey-sort | 3303.483 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Technik Soziologie Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9781433110832 |
| language | English |
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| spelling | The diffusion of innovations a communication science perspective ed. by Arun Vishwanath ... New York, NY [u.a.] Lang 2011 VIII, 239 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Ausbreitung (DE-588)4003694-7 gnd rswk-swf Technische Innovation (DE-588)4431027-4 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Akzeptanz (DE-588)4000996-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Technischer Fortschritt (DE-588)4059252-2 s Technische Innovation (DE-588)4431027-4 s Ausbreitung (DE-588)4003694-7 s Akzeptanz (DE-588)4000996-8 s DE-604 Vishwanath, Arun edt DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022488224&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The diffusion of innovations a communication science perspective Ausbreitung (DE-588)4003694-7 gnd Technische Innovation (DE-588)4431027-4 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Akzeptanz (DE-588)4000996-8 gnd |
| subject_GND | (DE-588)4003694-7 (DE-588)4431027-4 (DE-588)4059252-2 (DE-588)4000996-8 (DE-588)4143413-4 |
| title | The diffusion of innovations a communication science perspective |
| title_auth | The diffusion of innovations a communication science perspective |
| title_exact_search | The diffusion of innovations a communication science perspective |
| title_full | The diffusion of innovations a communication science perspective ed. by Arun Vishwanath ... |
| title_fullStr | The diffusion of innovations a communication science perspective ed. by Arun Vishwanath ... |
| title_full_unstemmed | The diffusion of innovations a communication science perspective ed. by Arun Vishwanath ... |
| title_short | The diffusion of innovations |
| title_sort | the diffusion of innovations a communication science perspective |
| title_sub | a communication science perspective |
| topic | Ausbreitung (DE-588)4003694-7 gnd Technische Innovation (DE-588)4431027-4 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Akzeptanz (DE-588)4000996-8 gnd |
| topic_facet | Ausbreitung Technische Innovation Technischer Fortschritt Akzeptanz Aufsatzsammlung |
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